| Research in Marketing |
| Title | Subject | Authors |
|---|
| A cross-national investigation of incentive sales compensation. | Business | Rouzies, Dominique, Weitz, Barton A., Segalla, Micheal, Besson, Madeleine |
| Advance-selling as a competitive marketing tool. | Business | Xie, Jinhong, Shugan, teven M. |
| An experimental investigation of scanner data preparation strategies for consumer choice models. | Business | Currim, Imran S., Andrews, Rick L. |
| Another look at loss aversion in brand choice data: can we characterize the loss averse consumer? | Business | Klapper, Daniel, Ebling, Christine, Temme, Jarg |
| Antecedents and purchase consequences of customer participation in small group brand communities. | Business | Dholakia, Utpal M., Bagozzi, Richard P. |
| Anticipated identification costs: improving assortment evaluation by diagnostic attributes. | Business | Pieters, Rik, van Herpen, Erica |
| Assessing new empirical industrial organization (NEIO) methods: the cases of five industries. | Business | Roy, Abhik, Raju, Jagmohan S., Kim, Namwoon |
| Brand equity in the European fruit and vegetable sector: a transaction cost approach. | Business | Gonzalez-Diaz, Manuel, Fernandez-Barcala, Marta |
| Competition between goods and services: setting the research agenda. | Business | Dholakia, Ruby Roy |
| Competition in local-service sectors. | Business | Dekimpe, Marnik G., Verboven, Frank, Cleeren, Kathleen |
| Connecting power with locus of control in marketing channel relationships: a response surface approach. | Business | Hsieh, Ping-Hung, Kim, Stephen Kesyuk |
| Consumer attitudes toward marketplace globalization: structure, antecedents and consequences. | Business | Steenkamp, Jan-Benedict E.M., Batra, Rajeev, Alden, Dana L. |
| Customer loyalty to one service worker: should it be discouraged? | Business | Johnson, Lester W., Bove, Liliana L. |
| Determinants of the variety of routes to market. | Business | Hoyer, Wayne D., Reinartz, Werner, Krafft, Manfred, Jindal, Rupinder P. |
| Do exchange hazards always foster relational governance? An empirical test of the role of communication. | Business | Nicholson, Carolyn Y., Brown, James R., Poppo, Laura, Sheng, Shibin |
| Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. | Business | Bijmolt, Tammo H.A., Leenheer, Jorna, van Heerde, Harald J., Smidts, Ale |
| Empirical generalizations from brand extension research: how sure are we? | Business | Lee, Junsoo, Reinartz, Werner, Echambadi, Raj, Arroniz, Inigo |
| Estimating joint preference: a sub-sampling approach. | Business | Arora, Neeraj |
| Experimental design on the front lines of marketing: testing new ideas to increase direct mail sales. | Business | Ledolter, Johannes, Swersey, Arthur J., Bell, Gordon H. |
| Explicit and implicit catalysts of consumer resistance: the effects of animosity, cultural salience and country-of -origin on subsequent choice. | Business | Russell, Dale W., Russell, Cristel Antonia |
| Exploring product and service innovation similarities and differences. | Business | Nijssen, Edwin J., Hillebrand, Bas, Vermeulen, Patrick A.M., Kemp, Ron G.M. |
| Forecasting cross-population innovation diffusion: a Bayesian approach.(Wouter B. Aghina) | Business | van Everdingen, Yvonne M., Fok, Dennis |
| Incentive-based compensation to advertising agencies: a principal-agent approach. | Business | Zhao, Hao |
| Incorporating context effects in the multidimensional scaling of 'pick any/N' choice data. | Business | DeSarbo, Wayne S., Chatterjee, Rabikar, Bijmolt, Tammo H.A., Kim, Juyoung |
| Intra-brand differences in payment periods in marketing channels. | Business | Iglesias, Victor, Vazquez, Rodolfo, Rodriguez-del-Bosque |
| Marketing and production capacity strategy for non-differentiated products: winning and losing at the capacity cycle game. | Business | Lilien, Gary L., Yoon, Eunsang, Dearden, James A. |
| Marketing exchange as a product of perceived value and control. | Business | Gould, Stephen J. |
| Marketing in th year 2000: an international perspective. | Business | Siew Meng Leong, Chin Tiong Tan |
| Marketing renaissance: how research in emerging markets advances marketing science and practice. | Business | Burgess, Steve Michael, Steenkamp, Jan-Benedict E.M. Steenkamp |
| Market share and ROI: observing the effect of unobserved variables.(return on investment) | Business | Farris, Paul W., Parry, Mark E., Ailawadi, Kusum L. |
| Measuring and modeling the (limited) reliability of free choice attitude questions. | Business | Laurent, Gilles, Morrison, Donald G., Roy, Tirthankar, Rungie, Cam, Riley, Francesca Dall'Olmo |
| On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China. | Business | Yim, Chi Kin, Zhou, Kevin Zheng, Gao, Gerals Yong |
| Personal values and consumer research: an historical perspective. | Business | Burgess, Steven M. |
| Service failure recovery: the moderating impact of individual-level cultural value orientation on perception of justice. | Business | Patterson, Paul G., Cowley, Elizabeth, Prasongsukarn, Kriengsin |
| The effect of channel relationship and guanxi on the performance of inter-province export ventures in the People's Republic of China. | Business | Ambler, Tim, Styles, Chris, Wang Xiucun |
| The effect of secondhand market on the firm's dynamic pricing and new product introduction strategies. | Business | Zhao, Hao, Jagpal, Sharan |
| The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities. | Business | Merunka, Dwight, Le Bon, Joel |
| The impact of knowledge and empowerment on working smart and working hard: the moderating role of experience. | Business | Ahearne, Michael, Schillewaert, Niels, Rapp, Adam, Mathieu, John |
| The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. | Business | Carbonell, Pilar, Rodriguez, Ana Isabel |
| The influence of top management team functional diversity on strategic orientations: the moderating role of environmental turbulence and inter-functional coordination. | Business | Menguc, Bulent, Auh, Seigyoung |
| The processing of marketing threat stimuli: a comprehensive framework. | Business | Strong, James T., Dubas, Khalid M. |
| The role of ratio differences in the framing of numerical information. | Business | Kwong, Jessica Y.Y., Wong, Kin Fai Ellick |
| The trust concept: research issues fopr channels of distribution. | Business | Andaleeb, Syed Saad |
| Using model-based expectations to predict voluntary turnover.(sales force management) | Business | Sager, Jeffrey K., Bridges, Eileen, Johnston, Holly H. |
| Utility, cultural symbolism and emotion: a comprehensive model of brand purchase value. | Business | Tsai, Shu-pei |
| Vertical marketing systems: nonprofit marketing in the public sector. | Business | Pandya, Anil M. |
| Virtual Bass model and the left-hand data-truncation bias in diffusion of innovation studies.(Frank Bass) | Business | Bass, Frank M., Jiang, Zhengrui, Bass, Portia Isaacson |
| Visual attention during brand choice: the impact of time pressure and task motivation. | Business | Pieters, Rik, Warlop, Luk |
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