Business Marketing 1999 - Abstracts

Business Marketing 1999
TitleSubjectAuthors
4 WAYS TO GET YOUR MARKETING STRATEGIES TO BACKFIRE.BusinessJOHN R. GRAHAM
About 250 people attended the inaugural meeting of the National Industrial Advertisers Association in 1922.BusinessSEAN CALLAHAN AND EDMUND O. LAWLER
AFFILIATE PROGRAMS BOOST VALUE OF WEB SITES.(links to related Web sites)BusinessPAULA HENDRICKSON
AMEX EXEC NAMED `FORBES' PRESIDENT: BERRIEN RETURNS TO PUBLISHING TO HEAD, EXPAND AD-PAGE LEADER.BusinessMARY E. MORRISON
APPLE COMPUTER.BusinessCarol Patton
BRANDS HIT NEW HEIGHTS IN HIGH-TECH AD SPENDING.(technology firms' use of brand advertising)BusinessBRADLEY JOHNSON
CITIBANK LAUNCHES INITIATIVE TO BUILD B-TO-B E-COMMERCE SITES.BusinessPHILIP CLARK
COST-EFFECTIVE NET ADS: WEBCONNECT WORKING TO PROVE THAT ONLINE EFFORTS PAY OFF.BusinessJEFF ABUGEL
DMA SEEKS BIG ROLE SETTING WEB POLICY: ASSOCIATION ACQUIRES INTERNET ALLIANCE, AIMS TO BOOST ONLINE ADVOCACY EFFORTS.(direct marketing association)BusinessLAURA LORO
DUPONT INTERNAL EFFORT KEY TO UNVEILING TAGLINE.BusinessMcCann Erickson advised
EPB ACQUISITIONS.Business 
FIRM HITS HOME RUN WHEN IT COMES TO CUSTOMER SERVICE.(baseball-bat maker Easton)BusinessGeorge Thorne
FOCUS ON YOUR PROSPECTS; STATE MESSAGE CLEARLY WHEN WRITING AD COPY.BusinessROBERT LEROSE
GETTING THE MOST BANG FOR THE BUCK: NEW SOFTWARE TRACKS RETURN ON INTERNET ADVERTISING.BusinessSUSAN R. BLEZNICK
GLOBAL ECONOMIC WOES PROMPT RE-EVALUATION OF MARKETING STRATEGIES.BusinessGLENN GOW
GUARANTEEING EDITORIAL SPACE FOR ADVERTISING STILL FORBIDDEN.(Column)BusinessGEORGE BLACK
HARPELL/MARTINS READIES FOR GROWTH: CEO STEPS BACK FROM DAILY DUTIES TO BUILD AGENCY'S BUSINESS.BusinessMARY E. MORRISON
HEADLINE STOPS READERS; HOWREY & SIMON REPRESENTS THEM.Business 
Hill & Knowlton acquires Sommers & Associates.Business 
INTERNET KIOSKS OFFER NEW MARKETING OPPORTUNITIES.BusinessCAROL PATTON
IPLANET, J.D. EDWARDS COME UP WITH IDENTICAL TAGLINE AND ...Business 
MARKETERS NARROWING AUDIENCE SEGMENTS.BusinessRUSSELL SHAW
NEW HP SITE SELLS UNBUNDLED RESEARCH REPORTS.BusinessADRIENNE W. FAWCETT
NEW SOFTWARE HELPS MARKETERS BETTER MANAGE SALES CHANNELS.(Internet-based partner relationship management applications)BusinessROBERT SEGAL
NEXT MILLENNIUM WILL RESHAPE PR INTERNALLY, ON NET, AT EXEC LEVEL.BusinessKENNETH D. MAKOVSKY
OFFICEMAX.(OfficeMax (www.officemax.com) has had a Web presence for more than four years)BusinessRussell Shaw
OIL & GAS JOURNAL.BusinessLaurie Freeman
ONLINE GROUPS SEEM OUT OF FOCUS TO SOME TRADITIONAL RESEARCHERS.BusinessMike D'Onofrio
QUANTUM LEAPS INTO HUMOROUS $3M ADVERTISING.Business 
RECRUITERS WEIGH PERSONALITY TESTING: ASSESSMENT CAN BE VALUABLE, BUT IT NEEDS TO BE USED CAREFULLY.BusinessNANCY DIETZ
SATELLITE NETWORKS TARGET INSURERS: CONTINUING EDUCATION PROGRAMS OFFER MARKETING OPPORTUNITIES.BusinessKAREN E. NUSSEL
SERVER LOGS HELP SHAPE WEB STRATEGIES.BusinessMARTHA L. STONE
TECH ADVERTISERS RETRENCH AFTER MIXED RESULTS FOR BRAND CAMPAIGNS IN '98.BusinessBRADLEY JOHNSON
TELEPHONY.BusinessLaurie Freeman
THE BEST OF THE BUSINESS PRESS.Business 
THE DIRECT APPROACH: OREGON AGENCY HELPS MARKETERS TARGET CUSTOMERS ONLINE.BusinessTIM SCANNELL
THIRD-PARTY AUDITS GIVE TRAFFIC STATS CREDIBILITY.BusinessMARTHA L. STONE
TRANS UNION ENHANCES B-TO-B LISTS: MARKETERS CAN OBTAIN EXECS' HOME ADDRESSES, CREDIT DATA.BusinessLAURA LORO
USE OF NET BROADCASTS INCREASES: MEDIUM ALLOWS MARKETERS TO TARGET AUDIENCE, EVEN TO INTERACT IN REAL TIME.BusinessMARSHAL M. ROSENTHAL
WATERHOUSE INSTITUTIONAL PLANS BIG CAMPAIGN AIMED AT FINANCIAL ADVISER FIRMS.BusinessPHILIP CLARK
WEB DEVELOPERS EXPLAIN RFP PROCESS: GET SPECIFIC IN REQUEST, THEN GIVE THE SHOP TIME TO CONSIDER.BusinessRUSSELL SHAW
WOMEN RESEARCH MAJOR BUYS ONLINE AT WORK.(Findings of NetSmartAmerica.com.)(Statistical Data Included)BusinessBERNADETTE TRACY
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