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Business Marketing 1999 - Abstracts
Business Marketing 1999
Title
Subject
Authors
4 WAYS TO GET YOUR MARKETING STRATEGIES TO BACKFIRE.
Business
JOHN R. GRAHAM
About 250 people attended the inaugural meeting of the National Industrial Advertisers Association in 1922.
Business
SEAN CALLAHAN AND EDMUND O. LAWLER
AFFILIATE PROGRAMS BOOST VALUE OF WEB SITES.(links to related Web sites)
Business
PAULA HENDRICKSON
AMEX EXEC NAMED `FORBES' PRESIDENT: BERRIEN RETURNS TO PUBLISHING TO HEAD, EXPAND AD-PAGE LEADER.
Business
MARY E. MORRISON
APPLE COMPUTER.
Business
Carol Patton
BRANDS HIT NEW HEIGHTS IN HIGH-TECH AD SPENDING.(technology firms' use of brand advertising)
Business
BRADLEY JOHNSON
CITIBANK LAUNCHES INITIATIVE TO BUILD B-TO-B E-COMMERCE SITES.
Business
PHILIP CLARK
COST-EFFECTIVE NET ADS: WEBCONNECT WORKING TO PROVE THAT ONLINE EFFORTS PAY OFF.
Business
JEFF ABUGEL
DMA SEEKS BIG ROLE SETTING WEB POLICY: ASSOCIATION ACQUIRES INTERNET ALLIANCE, AIMS TO BOOST ONLINE ADVOCACY EFFORTS.(direct marketing association)
Business
LAURA LORO
DUPONT INTERNAL EFFORT KEY TO UNVEILING TAGLINE.
Business
McCann Erickson advised
EPB ACQUISITIONS.
Business
FIRM HITS HOME RUN WHEN IT COMES TO CUSTOMER SERVICE.(baseball-bat maker Easton)
Business
George Thorne
FOCUS ON YOUR PROSPECTS; STATE MESSAGE CLEARLY WHEN WRITING AD COPY.
Business
ROBERT LEROSE
GETTING THE MOST BANG FOR THE BUCK: NEW SOFTWARE TRACKS RETURN ON INTERNET ADVERTISING.
Business
SUSAN R. BLEZNICK
GLOBAL ECONOMIC WOES PROMPT RE-EVALUATION OF MARKETING STRATEGIES.
Business
GLENN GOW
GUARANTEEING EDITORIAL SPACE FOR ADVERTISING STILL FORBIDDEN.(Column)
Business
GEORGE BLACK
HARPELL/MARTINS READIES FOR GROWTH: CEO STEPS BACK FROM DAILY DUTIES TO BUILD AGENCY'S BUSINESS.
Business
MARY E. MORRISON
HEADLINE STOPS READERS; HOWREY & SIMON REPRESENTS THEM.
Business
Hill & Knowlton acquires Sommers & Associates.
Business
INTERNET KIOSKS OFFER NEW MARKETING OPPORTUNITIES.
Business
CAROL PATTON
IPLANET, J.D. EDWARDS COME UP WITH IDENTICAL TAGLINE AND ...
Business
MARKETERS NARROWING AUDIENCE SEGMENTS.
Business
RUSSELL SHAW
NEW HP SITE SELLS UNBUNDLED RESEARCH REPORTS.
Business
ADRIENNE W. FAWCETT
NEW SOFTWARE HELPS MARKETERS BETTER MANAGE SALES CHANNELS.(Internet-based partner relationship management applications)
Business
ROBERT SEGAL
NEXT MILLENNIUM WILL RESHAPE PR INTERNALLY, ON NET, AT EXEC LEVEL.
Business
KENNETH D. MAKOVSKY
OFFICEMAX.(OfficeMax (www.officemax.com) has had a Web presence for more than four years)
Business
Russell Shaw
OIL & GAS JOURNAL.
Business
Laurie Freeman
ONLINE GROUPS SEEM OUT OF FOCUS TO SOME TRADITIONAL RESEARCHERS.
Business
Mike D'Onofrio
QUANTUM LEAPS INTO HUMOROUS $3M ADVERTISING.
Business
RECRUITERS WEIGH PERSONALITY TESTING: ASSESSMENT CAN BE VALUABLE, BUT IT NEEDS TO BE USED CAREFULLY.
Business
NANCY DIETZ
SATELLITE NETWORKS TARGET INSURERS: CONTINUING EDUCATION PROGRAMS OFFER MARKETING OPPORTUNITIES.
Business
KAREN E. NUSSEL
SERVER LOGS HELP SHAPE WEB STRATEGIES.
Business
MARTHA L. STONE
TECH ADVERTISERS RETRENCH AFTER MIXED RESULTS FOR BRAND CAMPAIGNS IN '98.
Business
BRADLEY JOHNSON
TELEPHONY.
Business
Laurie Freeman
THE BEST OF THE BUSINESS PRESS.
Business
THE DIRECT APPROACH: OREGON AGENCY HELPS MARKETERS TARGET CUSTOMERS ONLINE.
Business
TIM SCANNELL
THIRD-PARTY AUDITS GIVE TRAFFIC STATS CREDIBILITY.
Business
MARTHA L. STONE
TRANS UNION ENHANCES B-TO-B LISTS: MARKETERS CAN OBTAIN EXECS' HOME ADDRESSES, CREDIT DATA.
Business
LAURA LORO
USE OF NET BROADCASTS INCREASES: MEDIUM ALLOWS MARKETERS TO TARGET AUDIENCE, EVEN TO INTERACT IN REAL TIME.
Business
MARSHAL M. ROSENTHAL
WATERHOUSE INSTITUTIONAL PLANS BIG CAMPAIGN AIMED AT FINANCIAL ADVISER FIRMS.
Business
PHILIP CLARK
WEB DEVELOPERS EXPLAIN RFP PROCESS: GET SPECIFIC IN REQUEST, THEN GIVE THE SHOP TIME TO CONSIDER.
Business
RUSSELL SHAW
WOMEN RESEARCH MAJOR BUYS ONLINE AT WORK.(Findings of NetSmartAmerica.com.)(Statistical Data Included)
Business
BERNADETTE TRACY
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