| DM News 2007 |
| Title | Subject | Authors |
|---|
| 4 drivers to a VDP campaign.(variable data printing programs) | Construction and materials industries | Keith Goodman |
| 5 ways to waste money with PPC.(pay-per-click advertising) | Construction and materials industries | John Grant |
| A look at the click fraud problem.(Internet marketing management) | Construction and materials industries | Scott P. Mitchell |
| A rally cry for Yahoo's paid inclusion. | Construction and materials industries | Brian Kaminski |
| Are emerging digital channels still under construction? | Construction and materials industries | Eamon O Nell |
| Black Box versus list specific?(Direct Media's new business database Black Box) | Construction and materials industries | Michael Tuhoy |
| Branded content is still king in online search optimization. | Construction and materials industries | Jeannette Kocsis |
| BTB firm chooses Business.com over Google for search.(business to business marketing, Incentive Solution Inc.) | Construction and materials industries | |
| Caples honors Collins, Harhut, Salem.(Thomas L. Collins, Nancy Harhut and Marcio Salem)(John Caples International Awards) | Construction and materials industries | Micky Alam Khan |
| Casting for online leads.(online marketing) | Construction and materials industries | Angela Hribar |
| Collarity builds search communities.(Debby Richman of Collarity Inc. )(Interview) | Construction and materials industries | |
| Competing in today's ever changing market. | Construction and materials industries | Heidi Thibodeau |
| Complaint rates become critical reputation metric. | Construction and materials industries | Yannick Tessier |
| Cross-border marketing with EU data protection directive.(European Union ) | Construction and materials industries | Robert Geliman |
| DHL starts domestic airfreight service in China.(DHL Airways Inc.) | Construction and materials industries | |
| DM passport gives lay of the land.(services of United States Postal Service) | Construction and materials industries | |
| Don't forget the basics amid all the buzz.(uses of blogs) | Construction and materials industries | Philippe Suchet |
| Don't let password forgetfulness lose the order.(security of personal information to help maintain loyal customers) | Construction and materials industries | Kenneth G. Kraetzer |
| Draftfcb gets Royal Caribbean account.(advertising firm Draftfcb gets contract from Royal Caribbean Cruise Ltd. and Celebrity Cruises) | Construction and materials industries | |
| E-mail to go: relevance and brevity.(Email as a major component of communication ) | Construction and materials industries | Roger Wu |
| ERA reaffirms support for Wheelchair Foundation.(Electronic Retailing Association donates $45,000 ) | Construction and materials industries | |
| Faster, easier order forms.(user friendly mail order forms ) | Construction and materials industries | Dean Rieck |
| Fundamentals of marketing via transactional e-mails.(e-mail marketing campaigns) | Construction and materials industries | Trynka Shineman |
| Get ready for a surge in mobile search.(market for mobile telephone search ) | Construction and materials industries | Deepa Maran |
| Getting personal is key for mail in digital era.(effective direct mail advertising campaigns) | Construction and materials industries | Ken Gersten |
| Golub to leave Walter Karl.(Fran Golub of Walter Karl Cos.) | Construction and materials industries | |
| Good content is king.(developing quality content in search engine marketing ) | Construction and materials industries | Scott Buresh |
| Growing demand ignites new talent war.(retail trade industry and demand for managers ) | Construction and materials industries | Les Gore |
| Hazards abound for dietary supplement marketers. | Construction and materials industries | Jeffrey D. Knowles |
| Identity crises: the book.(Identity Crisis: How Identification Is overused and Misunderstood) | Construction and materials industries | Robert Gellman |
| L.A Times should target information indulgers.(newspaper publishing giant Los Angeles Times ) | Construction and materials industries | Gerald Bagg |
| Lawyers.com improves natural search by 2,000 percent.(Nick Chasinov, of LexisNexis Group)(Interview) | Construction and materials industries | Gisbelle Abramovich |
| List services gets Get Organized.(List Services Corp. has launched new catalogs for kitchenware) | Construction and materials industries | |
| Managing service provider ties.(multiple vendor relations of Costco Wholesale Corp.) | Construction and materials industries | Connie Hill |
| Marketers need to beware of adware.(online product advertising laws ) | Construction and materials industries | Andrew B. Lustingman, Adam Z. Soloman |
| Memetrics xOs testing system finds the best X's and O's.(memetrics.com) | Construction and materials industries | David M. Raab |
| Mining for the golden donor prospects.(generating new markets in direct marketing ) | Construction and materials industries | Greg Fox |
| Museum of direct marketing: the case. | Construction and materials industries | |
| Navigating the early days of mobile.(mobile marketing campaigns ) | Construction and materials industries | Daniel West |
| New encyclopedia covers privacy topics.(Encyclopedia of Privacy launched by Greenwood Press ) | Construction and materials industries | Robert Geliman |
| Ordinary, extraordinary? 10 differences.(successful leadership) | Construction and materials industries | Donald R. Lindsay |
| Other Music adds MP3 download to its site.(music retailing giant ) | Construction and materials industries | |
| Pay-per-click campaigns should change through the seasons.(seasonal marketing tips for pay-per-click ) | Construction and materials industries | Chrysi Philanlithes |
| Piggly Wiggly's fun is serious business.(Piggly Wiggly Supermarkets) | Construction and materials industries | Bill Brohaugh |
| Postal regulation vs. mailer incentives.(new reform process in United States Postal Service and mail order businesses) | Construction and materials industries | Cary H. Baer |
| Publications: smaller, but smarter?(market share of smaller publication firms ) | Construction and materials industries | Jane Giles |
| QD Technology's database aims for a quick response. | Construction and materials industries | David M. Raab |
| Recipe for the graceful loyalty program.(Betty Crocker) | Construction and materials industries | Bill Brohaugh |
| Revamp your online lead generation-fast.(Internet marketing lead generation ) | Construction and materials industries | Gayle Guzzardo |
| Revamp your online lead generation-fast.(marketing tips) | Construction and materials industries | Gayle Guzzardo |
| Road to e-mail paved with good intentions.(Email Experience Council on email marketing) | Construction and materials industries | Dave Lewis |
| Segmenting is the recipe for warmer leads.(presented.-conversion segmentation) | Construction and materials industries | Justin Talerico |
| SEO, shopping engine tips for retailers.(e-commerce and search engine optimization in retail industry ) | Construction and materials industries | Jake Berry, Matt McGee |
| Single view of the customers.(customer services in multi-channel retail trade) | Construction and materials industries | Mini Peiris |
| 'Socialize' the database beyond marketing.(customer databases management) | Construction and materials industries | Michele Fitzspatrick |
| Spam threatens the e-mail channel.(spam and e-mail marketing ) | Construction and materials industries | Matt Blumberg |
| SUGGing and FRUGGing: practices as ugly as they sound.('selling under the guise of research')('fundraising under the guide of research')(Path Inc.) | Construction and materials industries | Matt Blumberg |
| The bright side to postal rate increase. | Construction and materials industries | Mike Monahan |
| The importance of global data integrity. | Construction and materials industries | Sophie Womack |
| The next hit product id already on the shelf.(uses direct response television) | Construction and materials industries | Doug Garnett |
| The rate case, and the shape of things to come.(postal rates) | Construction and materials industries | Bob Makofsky |
| Therative launches ThermaClear push.(new anti acne drug ThermaClear from Therative Inc.) | Construction and materials industries | |
| Virtual color proofing demands new mindset.(printing industry ) | Construction and materials industries | Bruce Jensen |
| What makes great copy?(checklist for copywriting) | Construction and materials industries | Joseph Cupani |
| What to do when your direct mail bombs.(response problems in direct mail advertising) | Construction and materials industries | Dean Rieck |
| Yahoo cuts deals for Go for Mobile 2.0.(collaboration with cellular companies) | Construction and materials industries | Gieselle Abramovich |
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