| Marketing Magazine 2005 |
| Title | Subject | Authors |
|---|
| A better balance.(work-life balance in marketers) | Business, international | Michelle Warren |
| Adding PR to the mix.(integration of public relations with advertising) | Business, international | Julie Rusciolelli |
| Advergame on.(in-game advertising) | Business, international | Jason Anderson |
| A healthy dose of creative eye.(public health advertisement campaigns) | Business, international | Patrick Scissons |
| An elephant dances again.(McDonalds Corp sees success again) | Business, international | Dan Sutter |
| Banking on the web.(strategies used by financial service to manage online customers) | Business, international | Anthony Boright |
| Bold about the burger.(Burger King Canada) | Business, international | Isabelle Raymond |
| Boycotting boomers.(customer services) | Business, international | Greg White |
| CBO calls TRIA unnecessary.(Congressional Budget Office)(Terrorism Risk Insurance Act) | Business, international | |
| China's challenge.(consumerism in China) | Business, international | Elliott Ettenberg |
| Complementary couponing. | Business, international | Wayne Mouland |
| Connected consumers.(growing popularity of wireless advertisements, analyzed) | Business, international | Dave Scholz, Jean-Marc Leger |
| Creating Christmas.(smart ideas mark holiday ad campaigns) | Business, international | Gary Westgate |
| Creative eye.(creative advertising) | Business, international | David Martin |
| Creative eye in DRTV.(Direct Energy Marketing Ltd., CIBC Aerogold, Senior Tours Canada) | Business, international | Fred Roberts |
| Creative eye.(television commercials) | Business, international | Paul Diuglas |
| Creative eye.(The UPS Store, FedEx, West Jest) | Business, international | |
| Directing traffik.(Traffik, an advertisement measurement program developed by the TranSearch Group and the Canadian Outdoor Measurement Bureau) | Business, international | |
| Don't get all emotional.(consumer emotions ) | Business, international | Philip Maynard |
| Driving divisions.(differences between American and Canadian consumers) | Business, international | Michael Adams |
| Echo Awards. | Business, international | Bryan Tenenhouse |
| Food shelf wars.(marketing roundtable)(Discussion) | Business, international | Angela Kryhul |
| Generation Rx.(health care marketers) | Business, international | Laura Pratt |
| It's particularly juicy in the middle.(mergers and acquisitions) | Business, international | Susan Kelly |
| I want my mp3.(digital market) | Business, international | Justin Creally |
| Kayak drifts in.(new Canadian magazine about history for children) | Business, international | Deborah Morrison |
| Keep'em happy.(guidelines to public relation personnel ) | Business, international | Kimberley Cohen |
| Keeping Terry top of mind.(Terry Fox Foundation) | Business, international | Michelle Warren |
| Keeping your cool.(keeping brand image intact) | Business, international | Laura Mingail |
| Make the right choice.(selecting communication partner for business enterprises)(Institute of Communications and Advertising) | Business, international | Adrian Sark, Dan Reynolds |
| Make way for the 'ad pod'.(podcast advertising) | Business, international | Dave Scholz |
| Marketing's best.(marketing strategies of the organizations who were awarded the title 'Marketers That Mattered in 2004') | Business, international | |
| Mark's picks and pans 2005.(advertising campaigns) | Business, international | Mark Etting |
| No longer taxing.(tax software) | Business, international | John Labate |
| No more stepford U.(marketibg of universities) | Business, international | Richard Fisher |
| Not your mom's pizza.(McCain brand's advertising campaign for Crescendo Rising Crust Pizza) | Business, international | Andrew Young |
| Pitched battle.(strategies that should be employed by various advertising agencies pitching for the account of Rogers Communications Inc) | Business, international | Wendy Walters |
| Proactive thinking.(trends of newspaper advertising) | Business, international | |
| Promoting out-of-home.(Out-of-Home Marketing Association of Canada) | Business, international | Rosanne Caron |
| Public relations ROI .(return on investment)(Harbinger Ideas)(Veritas Communications) | Business, international | |
| Putting Kia on ice.(Kia Motors) | Business, international | |
| Q&A.(Dipak Jain, dean of Kellogg School of Management) | Business, international | |
| Radio frequency.(user statistics of radio) | Business, international | David Bray |
| Saddle 'em up.(brand marketing) | Business, international | |
| School suppliers.(effective marketing tool-flyers) | Business, international | Jean-Marc Leger, David Scholz |
| Skipping the ads? Not always.(personal video recorders usage) | Business, international | |
| Smoke-free teens.(anti-smoking campaigns targeting teenagers) | Business, international | Michelle Halpern |
| Staying on the map.(place branding) | Business, international | Jeff Swystun |
| The brand as leader. | Business, international | Christian Mathieu |
| The confusion of choice.(creating consumer brand awareness) | Business, international | Michael Adams |
| The new mainstream.(South Asians in Canada)(marketing) | Business, international | Eve Lezarus |
| The next generation of corporate purchasing cards- the commercial card. | Business, international | Mary Mazzochi |
| Two TV solitudes.(television advertising) | Business, international | Stephen Blythe |
| Watching and shopping. .(trends of retail centers) | Business, international | |
| When tragedy strikes.(tsunami in South East Asia) | Business, international | |
| Where the boys are.(marketing strategies for toiletries industry to attract young male consumers) | Business, international | Kathleen Martin |
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