| The New York Times 2001 Stuart Elliott |
| Title | Subject | Authors |
|---|
| A campaign for AIDS drug adds warning.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A campaign for an online brokerage firm promises to eliminate the 'middleman.'(Advertising) | News, opinion and commentary | Stuart Elliott |
| A campaign promotes noble behavior and the adoption of better values by everyone.(public service ads from Foundation for a Better Life)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A change at TWBA illustrates concerns over a slow economy.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A creative executive, formerly of Kirshenbaum Bond, moves to Ogilvy & Mather in New York.(Kirshenbaum Bond & Partners)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A Four A's offical suggest a defense for slow times; another looks at standards of taste.(American Association of Advertising Agencies 83rd conference, Naples, Fla.) | News, opinion and commentary | Stuart Elliott |
| Agencies step up efforts to determine consumer attitudes after the Sept. 11 terrorist attacks.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A growing list of airlines resume image advertising in the aftermath of Sept. 11.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A lighthearted campaign for an Internet service gives data a wry, sometimes cheeky personality.(InterNAP Network Services Corp.)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Amid jingles and slogans, a sober mood. A slump in advertising.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| A natural marketing alliance finally takes some tentative steps: gays and sports.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A new agency aims to help provide clients with a wide range of communications services.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A new campaign by Alitalia turns to humor and breeziness.(ad campaign of Italian airline)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A new campaign will try to identify a company's cellular phones with the idea of self-expression.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A new Web site offers everything you wanted to know about brands in the Internet age.(Interbrand in New York introduces Brandchannel.com, a Web site meant to be an international online exchange on branding)(Advertising) | News, opinion and commentary | Stuart Elliott |
| An executive opts for an 'entrepreneurial opportunity.'(Advertising) | News, opinion and commentary | Stuart Elliott |
| A rare glimpse into one of the world's largest agency companies as it prepares to go public.(Advertising) | News, opinion and commentary | Stuart Elliott |
| As agency executives gather for their yearly conference, one industry is conspicuously scarce.(media industry is absent and attendance is down at annual American Association of Advertising Agencies conference)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A sales pitch tries to connect with fans as baseball season starts.(Major League Baseball)(Advertising) | News, opinion and commentary | Stuart Elliott |
| As in sport, experts are issuing post-mortems of the plays in Super Sunday's Ad Bowl.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| As the economy falters, the tensions between advertisers and agencies rises, a new survey says.(2001 Salz Survey of Advertiser-Agency Relations)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A story line of vignettes over several commercials introduces UBS PaineWebber, post merger.(Advertising) | News, opinion and commentary | Stuart Elliott |
| At a forum of big marketers, the economy's slowdown runs quietly through the agenda.(Television Advertising Forum)(Advertising) | News, opinion and commentary | Stuart Elliott |
| A top creative executive leaves Lowe Lintas as Burger King replaces it with McCann-Erickson.(Advertising) | News, opinion and commentary | Stuart Elliott |
| A whole lot of executive moving and shaking going on in the run-up to the Super Bowl.(in Omnicom Group, Martin Agency, Saatchi & Saatchi in new York, and other agencies)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Battered by the economy, Hook Media, an online agency, files for bankruptcy protection.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Bluefly, an online seller of discounted designer apparel, hopes to make a big splash with Vogue.(Advertising) | News, opinion and commentary | Stuart Elliott |
| BMW picks a shop to introduce its Mini car to the United States.(Crispin Porter & Bogusky)(Advertising) | News, opinion and commentary | Stuart Elliott |
| British agency companies love it when two big French companies talk media deals with them.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Changes of agencies and accounts may affect the marketing of meat and motoring.(Jaguar Cars ad account; National Pork Producers Council ad account)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Clients clip their budgets, the dot-coms atomize and Madison Avenue retrenches.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Coca-Cola keeps some brands where they are while PepsiCo battles a former agency in court; a concern about trade secrets leads to lawsuits.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Comings and goings on Madison Avenue include a realignment affecting Air France's account.(ad agencies gain and lose accounts as companies move to new agencies for a variety of reasons)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Conde Nast will run an unusually large consumer campaign to promote a new women's magazine.(Lucky)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Consumers indicate they want companies to respond to attacks in an optimistic manner.(September 11th terrorist atrocities in the U.S.)(Advertising) | News, opinion and commentary | Stuart Elliott |
| DeVito/Verdi, on its 10th anniversary, making some changes.(Advertising) | News, opinion and commentary | Stuart Elliott |
| ESPN campaign uses a 'hostile' Web site to send viewers its way.(humorous ad campaign centers on a fake site that asks viewers to avoid the ESPN Web site)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Even in a gloomy business outlook, magazine executives see some long-term opportunities.(2002 American Magazine Conference)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Fun, games and even a little business at the 2001 Four A's management conference.(American Association of Advertising Agencies meeting, Naples, Florida)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Giants from Unilever to DoubleClick to Pfizer make decisions on big accounts.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott, Allison Fass |
| Halfway through 2001, there are few signs that the media economy has hit bottom.(Publishers Information Bureau and other reports)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Head of J. Walter Thompson quits unexpectedly over health after strong years for agency.(Peter A. Schweitzer to succed Chris Jones)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Humor is at center of Microsoft's new campaign.(Advertising) | News, opinion and commentary | Stuart Elliott, John Markoff |
| If Philip Morris becomes Altria, its corporate image may lose some of the odor of stale smoke.(Advertising) | News, opinion and commentary | Stuart Elliott |
| In a blow to Young & Rubicam, United Airlines consolidates and hands its accounts to Fallon.(Advertising) | News, opinion and commentary | Stuart Elliott |
| In a major consolidation, Verizon places most of its creative campaign work under one umbrella.(Verizon Communications)(Advertising) | News, opinion and commentary | Stuart Elliott |
| In a muted environment, agencies try new approaches to drum up domestic tourism.(Advertising) | News, opinion and commentary | Stuart Elliott |
| In an economic slowdown, a new push for accountability among account planners.(Advertising) | News, opinion and commentary | Stuart Elliott |
| In an uneasy climate, the group approach is so popular, even rivals unite in campaigns; pooling resources can make an effort seem bigger.(ad-campaign cooperation)(Advertising) | News, opinion and commentary | Stuart Elliott |
| In a push for ratings, a TV sitcom about the 70's plans to rerun ads from the disco decade.(Advertising) | News, opinion and commentary | Stuart Elliott |
| In a soft economy, the National Football League changes direction and tries to woo casual fans.(Advertising) | News, opinion and commentary | Stuart Elliott |
| In Super Commercial Bowl XXXV, the not-coms are beating the dot-coms.(television ads)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Interpublic does some reshuffling as it prepares to become the world's largest agency company.(Interpublic Group of Companies starts major reorganization at Lowe Lintas & Partners Worldwide as it completes its acquisition of True North Communications)(Advertising) | News, opinion and commentary | Stuart Elliott |
| In the wake of a sales setback, Sprite's advertising is revised.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Jeep's manufacturer seeks to capitalize on the vehicle's featured role in 'Band of Brothers'.(Jeeps appear in more scenes than anyone can count)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Just how safe is that catalog in your mailbox? The direct mail industry is working on assurances.(due to anthrax risks)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Kevin Garnett of the Minnesota Timberwolves is the focus of a campaign for And 1 sneakers.(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| Large companies are choosing the agencies that will perform $750 million worth of work for them.(includes inforamtion about Burger King's account with MediaVest USA)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Latest Omnicom acquisition shows continuing interest in shops with nontraditional specialties.(includes other ad agency merger news)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Laughing in a time of tears: high-octane Yellow Pages, where Lassie can seek advice.(Verizon's new ads for its SuperPages will show Lassie looking up new options such as Pet Adoption Services, implying that she is tired of rescuing kids)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Lights, action, fries. Negotiating a movie scene to flesh out an advertising campaign.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Look out Madison Avenue, here come the search consultants; and they're growing in importance.(third-party consultants who help ad agencies and advertisers find each other)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Madison Ave. grapples with post-Sept. 11 era.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Magazines closely weigh ad rates for the fourth quarter and early 2002 in a moribund market.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Marketers are continuing their search for efficient haven in a storm-tossed economy.(change in agencies by Dell Computer, Goodyear Tire and Rubber Co., and PepsiCo)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Merrill Lynch, a Wall Street institution, distills its image down to its signature bull.(new corporate campaign replaces 'Be Bullish' with 'Ask Merrill')(Advertising) | News, opinion and commentary | Stuart Elliott |
| More agencies are finding pay tied to the results of a campaign rather than the campaign itself.(Association of National Advertisers report)(Advertising) | News, opinion and commentary | Stuart Elliott |
| NBC adopts a package strategy intended to sell advertisers a spot on each of its divisions.(Advertising) | News, opinion and commentary | Stuart Elliott |
| NBC, with conditions, to accept ads for liquor.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Next fall could be one of the weakest seasons for commercials at the big networks in 10 years. | News, opinion and commentary | Stuart Elliott |
| Nike makes a commercial that resembles a music video, and hopes it is viewed as such.(new, longer version of a TV commercial by Wieden & Kennedy will start showing on MTV)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Once again, broadcasters scramble their ad schedules to accomodate breaking news.(coverage of US airstrikes against Afghanistan)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Overtaken by events, Halloween campaigns this year are promising to be less ghoulish.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Rapid developments in terror case and varying standards of taste complicate adjustments of ads.(advertising in the aftermath of a national tragedy)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Recent account maneuvers involve big household names like Amazon, Energizer and others.(account reviews include Dial Corp., Visa USA and European version of The Wall Street Journal)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Saying 'it's a lot worse than I thought,' a top forecaster lowers his expectations a second time.(Universal McCann's Robert J. Coen revises 2001 estimates of ad spending)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Several agencies are busy trying a variety of methods to reflect the world after Sept. 11.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Some ads and campaigns we ought to have seen, and some that we wish we hadn't.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Supreme Court's ruling in a tobacco case is hailed as a victory for commercial freedom of speech.(decision overturning Massachusetts regulations aimed at curbing tobacco ads)(Advertising)(Accounts) | News, opinion and commentary | Stuart Elliott |
| Take that! Campbell Soup responds to Progresso attack ads.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Talks on selling TV time slog on, as agencies hem and haw over prices amid a slowdown.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Television networks wonder how much lower prices for commercial time could go.(2001-2002 season prices are much lower than 2000-2001 season prices)(Advertising) | News, opinion and commentary | Stuart Elliott |
| The Ad Council, criticized for its response to Sept. 11, moves ahead with plans to remake itself.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The industry sees changes in big accounts, but also layoffs and profit warnings. | News, opinion and commentary | Stuart Elliott |
| The industry tries to grapple with the mood of consumers and the direction of the economy.(A Nation Challenged: Picking Up the Pieces)(Advertising) | News, opinion and commentary | Stuart Elliott |
| The Interpublic Group will revamp now that it is the world's largest agency company.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The long-suffering and lonely Maytag repairman will get a new look and a new mission in 2001.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The new president of BBDO North America reflects on life and business in the colonies.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The outlook for campaigns is cloudy as marketers reassess spending and agency rosters; one economist says a turnaround for ads is at least 12 months away.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The Postal Service is going right along with the trend of putting ads on everything in sight.(Postal Ad Network)(Advertising)(Statistical Data Included) | News, opinion and commentary | Stuart Elliott |
| The Postal Service swaps the bald eagle for another national icon with warmer associations.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The Super Bowl XXXV commercials, from pleasant surprises to whose idea was this.(Advertising) | News, opinion and commentary | Stuart Elliott |
| The WPP Group and Forbes form a partnership in custom publishing.(Advertising) | News, opinion and commentary | Stuart Elliott |
| Three large companies are choosing shops to handle their media assignments.(Advertising) | News, opinion and commentary | Stuart Elliott, Allison Fass |
| Three large companies are choosing shops to handle their media assignments.(Advertising) | News, opinion and commentary | Stuart Elliott, Allison Fass |
| Toyota puts music at the center of a big cross-media campaign built arounf the 2002 Camry.(Advertising) | News, opinion and commentary | Stuart Elliott |
| True North reassures analysts about its outlook in a slowing economy and about other matters.(True North Communications first quarter; includes other agency financial news)(Advertising) | News, opinion and commentary | Stuart Elliott |
| Two large agencies make adjustments in their specialty units to adapt to the needs of clients.(Ogilvy & Mather Worldwide; G.M. Mediaworks)(Advertising) | News, opinion and commentary | Stuart Elliott |
| UPN weighs ad logos in prime time; sponsors could buy tiny onscreen symbols.(so-called ad bugs, or tiny versions of corporate logos, on TV screens during programs) | News, opinion and commentary | Stuart Elliott |
| Volkswagen revamps the Beetle campaign to be more informative.(Advertising) | News, opinion and commentary | Stuart Elliott |
| What's an industry to say to skittish U.S. travelers?(airlines, railroads, bus lines and the auto industry pull their advertising in the wake of the terrorist attacks on the U.S.)(After the Attacks)(Column) | News, opinion and commentary | Stuart Elliott |
| With 2001 half over, experts' forecasts for spending become even gloomier than before.(advertising spending)(Advertising) | News, opinion and commentary | Stuart Elliott |
| With consumers concerned about unexpected mail, direct marketers will try new approaches.(Advertising) | News, opinion and commentary | Stuart Elliott |
| WPP Group plans to form a fourth global agency network to handle clients with smaller budgets.(Advertising) | News, opinion and commentary | Stuart Elliott |
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