USA Today 1998 Melanie Wells - Abstracts
| USA Today 1998 Melanie Wells | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| ABS's wisecracking yellow ads tickle viewers pink. | News, opinion and commentary | Melanie Wells | |||
| Ad exec making his mark again with new agency. | News, opinion and commentary | Melanie Wells | |||
| Beermaker's flat results. | News, opinion and commentary | Melanie Wells | |||
| Beetle's whimsical ads capture viewers' hearts. | News, opinion and commentary | Melanie Wells | |||
| Burger King alters movie tie-in plans. | News, opinion and commentary | Melanie Wells | |||
| Busch heir taps ambition: Beer scion follows dad's lead. | News, opinion and commentary | Melanie Wells | |||
| Busch IV likely to pop to top. | News, opinion and commentary | Melanie Wells | |||
| Clinton video plugs two soft-drink brands. | News, opinion and commentary | Melanie Wells | |||
| Coke Classic ads have life. | News, opinion and commentary | Melanie Wells | |||
| Compaq considers sponsoring Olympics. | News, opinion and commentary | Melanie Wells | |||
| Consumers acquiring tast for Miller Lite's quirky ads. | News, opinion and commentary | Melanie Wells | |||
| Controversy: TV ads show gays converting. | News, opinion and commentary | Melanie Wells | |||
| Despite star power, Claritin ads falter. | News, opinion and commentary | Melanie Wells | |||
| Dogs, kids and critters often at the core of admakers' success. | News, opinion and commentary | Melanie Wells | |||
| Driving Mercedes' ad world. | News, opinion and commentary | Melanie Wells | |||
| Fidelity taking lighter approach to investments. | News, opinion and commentary | Melanie Wells | |||
| First Prozac TV ads air on cable. | News, opinion and commentary | Melanie Wells | |||
| Fox wins Super Bowl coin toss by hiking ad rates. | News, opinion and commentary | Melanie Wells | |||
| GM goes on ad-fensive with campaign. | News, opinion and commentary | Melanie Wells | |||
| Internet, WWF join Super Bowl ad entourage. | News, opinion and commentary | Melanie Wells | |||
| Johnnie Walker's first nips at apparel strut to shelves. | News, opinion and commentary | Melanie Wells | |||
| Kool cigarettes to get ad makeover. | News, opinion and commentary | Melanie Wells | |||
| Levi's campaign gets tough on consumers. | News, opinion and commentary | Melanie Wells | |||
| Little Caesars ads aim for pizza lust. | News, opinion and commentary | Melanie Wells | |||
| Low-smoke cigarette lacks sales spark. | News, opinion and commentary | Melanie Wells | |||
| Lucky dog ads lack bite. | News, opinion and commentary | Melanie Wells | |||
| Miller taps plastic for beer anywhere. | News, opinion and commentary | Melanie Wells | |||
| Mitsubishi ads take stylish turn. | News, opinion and commentary | Melanie Wells | |||
| Net competitors take their sales pitch off line. | News, opinion and commentary | Melanie Wells | |||
| Networks expand commercial time. | News, opinion and commentary | Melanie Wells | |||
| Not their way: Burger King spots lose with consumers. | News, opinion and commentary | Melanie Wells | |||
| Pfizer seeks Viagra revival with TV ads. | News, opinion and commentary | Melanie Wells | |||
| Pizza Hut TV ads aren't cooking with consumers. | News, opinion and commentary | Melanie Wells | |||
| Recreating advertising. | News, opinion and commentary | Melanie Wells | |||
| R.J. Reynolds tries smoke-screen ad approach. | News, opinion and commentary | Melanie Wells | |||
| Saturn sticks with down-home pitch. | News, opinion and commentary | Melanie Wells | |||
| Seagram juices up cola wars. | News, opinion and commentary | Melanie Wells | |||
| Simplified. | News, opinion and commentary | Melanie Wells | |||
| Sprint dials up nontraditional calling plan. | News, opinion and commentary | Steve Rosenbush, Melanie Wells | |||
| Toon Town takes over. | News, opinion and commentary | Melanie Wells | |||
| To viewers' delight, Visa humbles celebrities. | News, opinion and commentary | Melanie Wells | |||
| Urban outfitter picks up tempo. | News, opinion and commentary | Melanie Wells | |||
| WB, Fox networks favored by early ad buyers. | News, opinion and commentary | David Lieberman, Melanie Wells | |||
| WorldCom's tough sell. | News, opinion and commentary | Melanie Wells | |||
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