| Euromarketing 1996 |
| Title | Subject | Authors |
|---|
| 11 advertise on NBC's new 24-hour business channel. | Business, international | |
| Allied Domecq's new global marketing focus. | Business, international | |
| AMV BBDO corrals $25m Wrangler Europe account. | Business, international | |
| Anheuser-Busch creates new beer brand for Germany. | Business, international | |
| Baileys Irish Cream global account goes to Lowe. (Lowe Howard-Spink) | Business, international | |
| Barilla, P&G test value pricing in Europe. | Business, international | |
| Beiersdorf enters European babycare market. | Business, international | |
| Benetton's Toscani creates advert for Apple. (Apple Computers commissions Benetton's Oliviero Toscani to creat advertisement)(Brief Article) | Business, international | |
| Billboard firms around Europe refuse to carry Benetton ad. | Business, international | |
| British Airways sponsors Eurpe's first web browser. | Business, international | |
| Brussels takes moderate line on TV Without Frontiers. | Business, international | |
| BT, MCI tightlipped over Concert marketing plans. | Business, international | |
| Ciba-Geigy, Sandoz merger leads to big account moves. | Business, international | |
| Citibank taps Lowe, Mediacom for big European push. (Lowe Troost to create pan-European advertising campaign for Citibank) | Business, international | |
| CLT, Bertelsmann still to resolve plans for digital TV. | Business, international | |
| CME launches first private TV station in Slovak Republic.(Central European Media Enterprises) | Business, international | |
| Coca-Cola global campaign focuses on fans, not athletes. | Business, international | |
| Colgate and Young and Rubicam seek creative excellence.(marketing move by Colgate-Palmolive and Young and Rubicam) | Business, international | |
| Cordiant turns Scholz & Friends into third network. | Business, international | |
| Countries must submit Internet rules to EC under plan. | Business, international | |
| Critics attack Philip Morris' passive smoking ad campaign. | Business, international | |
| Daimler-Benz may sell stake in marketing services arm. | Business, international | |
| Digital TV broadcasts to allow access to the Internet.(America Online and Bertelsmann launch online services) | Business, international | |
| Durex condom signs global ad/sponsorship deal with MTV. | Business, international | |
| Duty free group to use ad campaign to lobby consumers. (International Duty Free Confederation) | Business, international | |
| EC tones down Parliament's ad restrictions on new media.(Brief Article) | Business, international | |
| EC to take action against Greek toy advertising ban. (European Community) | Business, international | |
| EU countries can no longer ban foreign broadcasts. | Business, international | |
| European ad agencies expand in Latin America, Asia. | Business, international | |
| Euro RSCG buys high tech shop, wins world Intel account. | Business, international | |
| Euro RSCG reorganizes; details new Campus network. | Business, international | |
| Finland details tender for second commercial TV station. | Business, international | |
| Firms in Russia under threat after Bates Saatchi tax raid. | Business, international | |
| Ford to train ad agencies after black faces in ad erased. | Business, international | |
| France's alcohol ban under threat on several fronts. | Business, international | |
| German merger law hits local agency's bottom line. (McCann-Euro Advertising files in Germany for insolvency)(Brief Article) | Business, international | |
| GGT, BDDP to maintain separate identities. | Business, international | |
| GrandMet sells local foods to focus on global brands. | Business, international | |
| Hungarian software marketer links with Hewlett-Packard.(Recognita) | Business, international | |
| IBM sponsors program globally on satellite TV networks. | Business, international | |
| Industry welcomes EC's Green Paper on advertising. | Business, international | |
| Interbrew to use acquisition to build brands in Ukraine. | Business, international | |
| ISL Marketing loses Olympics; fights to retain FIFA. | Business, international | |
| Italian expresso maker banks on convenience in rollout.(Illycaffe) | Business, international | |
| Italy's Telepiu unveils extension to digital TV service. | Business, international | |
| Kimberly-Clark backs now diaper with pan-Euro campaign. | Business, international | |
| Kimberly-Clark taps FCB, JWT for European tissue task.(J Walter Thompson and Foote Cone and Belding to handle European tissue products for Kimberly-Clark) | Business, international | |
| Kirch/Murdoch pay-TV services faces uphill fight for ads. | Business, international | |
| Leagas Delaney London joins Coke roster with Fanta win. | Business, international | |
| Lintas hopes to find 'fresh ideas' in Swedish hot shop.(Ammirati Puris Lintas buys Welinder Advertising) | Business, international | |
| L'Oreal launches hair care line with fruit acids. | Business, international | |
| Marketers welcome Boris Yeltsin's re-election. | Business, international | |
| Mars Europe adopts new marketing management structure. | Business, international | |
| Maurice Saatchi back working for Mars. | Business, international | |
| Maurice Saatchi's House of Lords appointment draws flak. | Business, international | |
| Mazda names JWT lead agency for Europe. (Mazda Motor Corp.; J. Walter Thompson) | Business, international | |
| M&C Saatchi breaks integrated global campaign for BA. (British Airways launches global advertising campaign through M and C Saatchi) | Business, international | |
| Mercedes advertises car 18 months before it's available.(Brief Article) | Business, international | |
| Nestle, Coke reserve trains for their marketing. | Business, international | |
| New Interpublic media network may include Universal. | Business, international | |
| Norway first market for Coca-Cola's Urge energy drink. | Business, international | |
| Norway launches ad campaign against passive smoking. | Business, international | |
| PepsiCo launches Mountain Dew soft drink in the U.K. market. | Business, international | |
| Pepsi still relying on celebrities to drive its advertising. | Business, international | |
| Persil relaunch signals shift in Unilever marketing strategy. | Business, international | |
| P&G axes Luvs diapers in Europe to focus on Pampers. | Business, international | |
| P&G study identifies best categories for value pricing.(Procter and Gamble) | Business, international | |
| P&G to squeeze media effectiveness says 2nd memo. (Procter and Gamble pressurises ad agencies to reduce wastage) | Business, international | |
| Publicis, True North free to seek out new global partners. | Business, international | |
| Reckitt moves $230m to McCann, $78m to Euro RSCG. (Reckitt and Colman consolidates advertising on global brands with McCann-Erickson Worldwide) | Business, international | |
| RJR tests smokeless cigarettes in Europe. (R.J. Reynolds) | Business, international | |
| SAS to defend Scandinavian skies against Virgin Express. | Business, international | |
| SMH pulls advertising from Vogue after anorexia row.(Brief Article) | Business, international | |
| Sorrell calls on industry to adopt client-friendly structure.(advertising/marketing industry) | Business, international | |
| Spanish bank invests in Tour de France.(Banesto) | Business, international | |
| Tchibo brodens distribution to catalog sales. | Business, international | |
| Theme parks turning Spain into 'Florida of Europe'. | Business, international | |
| TNT delivers integrated global account to JWT. (TNT Express Worldwide appoints J. Walter Thompson to global account) | Business, international | |
| U.K. group to build $30m consumer lifestyle database. (ICD Marketing Services) | Business, international | |
| Ukrainian ad industry mounts campaign to lift tobacco, alchol ad bans. | Business, international | |
| Unilever repositions Timotei in global rollout. | Business, international | |
| WPP agencies win task to create satellite phone brand. | Business, international | |
| Y&R Frankfurt scoops up $65m in retail accounts. (Young and Rubicam) | Business, international | |
| Y&R wins task to launch Dr Pepper in Europe. | Business, international | |
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