| Marketing Research: A Magazine of Management & Applications 2004 |
| Title | Subject | Authors |
|---|
| An integrated approach.(marketing) | Business | Fennell, Geraldine, Allenby, Greg M. |
| Better than sex. | Business | Wells, William D., Chen, Qimei, Rodgers, Shelly |
| Brand choice models and evaluations.("The Effect of Conceptual and Perceptual Fluency on Brand Evaluation", "Model of Brand Choice with a No-Purchase Option Calibrated to Scanner Panel Data".)(Editorial) | Business | Wittink, Dick R. |
| Burden of proof.(brand loyalty) | Business | Brandt, D. Randall, Gupta, Kunal, Roberts, Jim |
| Creating satisfied clients . | Business | Schwartz, Bernard, Latta, Michael |
| Differing dimensions.(evaluating market research) | Business | Ambler, Tim |
| Don't touch that dial!. | Business | Hollis, Nigel |
| Focus and fit: Advertising and branding join forces to create a star. | Business | Kastenholz, John, Kerr, Graham, Young, Charles |
| Focus groups: a four-course meal. | Business | Henderson, Naomi R. |
| Maximizing ROI or profitability.(return on investment) | Business | Kumar, V., Petersen, J. Andrew |
| Measuring returns on research.(marketing research) | Business | Lesh, A. Dawn, Schmalensee, Diane |
| Mining for gold: Monotonic regression makes software easier to use and a lot more fun. | Business | Deal, Ken |
| Missing something?(multiple imputation software)(Product/Service Evaluation) | Business | Deal, Ken |
| Multiple regression and quadrant analysis. | Business | Bacon, Donald R. |
| My research in marketing: how it happened. | Business | Ehrenberg, Andrew |
| Narrowing the gap: Disciplined approaches can measure and improve advertising's yield. | Business | Wyner, Gordon A. |
| Pick and choose. | Business | Smith, Scott M., Whitlark, David B. |
| Practice makes perfect. | Business | Green, Paul E. |
| Pushing and pulling: Online ad strategy requires a whole new approach to research. | Business | Kumar, V., Shah, Denish |
| Redefining data. | Business | Wyner, Gordon A. |
| Refining the research microscope. | Business | Grapentine, Terry, Klupp, Mary |
| Research and the Bottom Line.(market research) | Business | Mittal, Vikas |
| Roughing it. | Business | Kastenholz, John, Young, Charles, Dubitsky, Tony |
| Same Frame, New Game.(focus groups) | Business | Henderson, Naomi R. |
| Show it in a graph.(graphical representation of survey data) | Business | Deal, Ken |
| The HB revolution.(hierarchical Bayes) | Business | Bakken, David G., Allenby, Greg M., Rossi, Peter E. |
| "The missing link"-still missing.(Response to "The Missing Link" by Kyle Lundby and Colleen Rasinowich in Winter 2003 issue, "Mining for Gold" in the Spring 2004 by Ken Deal, and "Marketing Mix" by Terry Grapentine; includes rebuttal by authors.) | Business | Gibson, Lawrence D., Deal, Ken, Grapentine, Terry, Liefeld, John, Diamond, William D., Lundby, Kyle, Rasinowich, Colleen |
| The new face of interactive advertising. | Business | Stewart, David W. |
| The quest for prediction.(Insightful Miner (iMiner), a new data mining model) | Business | Deal, Ken |
| The research tightrope: How do you know if an ad campaign is selling your product or service?. | Business | Henderson, Naomi R. |
| The right metrics. | Business | Wyner, Gordon A. |
| The ROI toolkit.(research methods; return on investment) | Business | Wyner, Gordon A. |
| Turning red lights green.(qualitative market research) | Business | Henderson, Naomi R. |
| Under the influence. | Business | Lacziak, Russell, Palan, Kay M. |
| What's your preference?(consumer preference measurement methods) | Business | Cohen, Steve, Orme, Bryan |
| Will can-spam affect you?: It could change the way commercial e-mails are sent. | Business | Rembert, LaToya Deann |
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