Business Marketing 1984 - Abstracts

Title	Subject	Authors
Business Marketing 1984
'84 Ad Budgets Leap Nearly 20%.	Business
9th Annual Pro-Comm Awards.	Business
Adding Video and Film to Your Presentation.	Business	J.W. Arwady
Ad Volume to Spurt 9.5% in '84.	Business	P. Patterson
A European Researcher's View of European Business Marketing.	Business	D. Mitchell
AT&T Launches Unique Olympics Publicity.	Business
British Show Put the Buyers on Display.	Business
Burroughs to Triple Dealerships by End of 1984.	Business
Can High-Tech Advertising Serve All Its Masters?	Business	B. Donath
Census Releases Industry Reports.	Business
Chrysler Cuts Software Deal with Control Data.	Business
Computer-Aided Marketing.	Business
Computerized Inquiry Handling: Why you Should 'Close the Advertising Loop' Electronically.	Business	R.L. Bencin
Consumer-Tech: The Key to Software Marketing.	Business	C.R. Milsap
Corporate Advertising.	Business
Crisis Communications: What to Do When the Roof Falls In.	Business	R.A. Barry
C&T Tools Up for Future with Bendix Tool Deal.	Business
Du Pont, Polaroid Top Pro-Comm Honors.	Business
Eleven Simple Rules for Non-Cash Incentives.	Business	J. Obermayer
Ex-Ketchum Execs Lasso Big Tire Account.	Business
Express Rivals Scramble after Madison Ave.	Business	E. Christman
How Multivariate Analysis Can Enrich Survey Findings.	Business	R.C. Ferber, R.I. Kraus
How Testimonials Succeed in a Personal Referral Market.	Business	D.B. Lewis
How to Estimate Your Advertising Profit.	Business	R.W. Brucker
Is Defense Advertising a Cost Overrun?	Business
Litton Reorganizes Systems Product.	Business
Marketing Mix Aids Product Introduction.	Business	G. Fink, D. Belove
NCR Moves Ad Shop, and Staff Out-of-House.	Business
Ronnie Wins over Concrete Crowd.	Business	J. Covretas
Setting Tactical Communications Standards.	Business	R.A. Kriegel
Should You Invest in Private Videotex?	Business	N. Wiener
Taking the Business/Industrial Message to the Streets.	Business
The 100 Leading Business-To-Business Advertisers.	Business
The 'Eleventh Rule' vs. 'Breakthrough Stuff'.	Business
The Strategy in MCI's Mail Gambit.	Business	B. Donath
Trade Show Trends: Business Up and Growing.	Business	J. Cox, R.K. Swandby
Try Matchbooks for Awareness and Frequency.	Business	M.S. Nadler
Vertical-Horizontal Analysis in the Multinational Setting.	Business	D.M. Peebles, J.K.Jr. Ryans
What Business/Industrial Copywriters Can Learn from the Mail Order Folks.	Business	R.W. Bly
Where the Reader Eye Roams.	Business	J. Treistman
Why Industrial Marketers Should Win the 'Unfair' Race for Marketing Jobs.	Business	R.L. Swain
Why Most Sales Training Doesn't Work...and What You Can Do About It.	Business	J.R. Snader

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