IDEAS 1999 - Abstracts

IDEAS 1999
TitleSubjectAuthors
A banner idea.BusinessAnn Wesley
A community with a vision.BusinessJerry McCartan
Advertising campaign increases brand image awareness scores.Business 
All-star marketing effort.BusinessLinda Sease
A moving promotion.BusinessAlexieff, Mike; Carpenter, Kent
An alliance of the most profitable kind.BusinessRae, Richard T.; Stultz, Thomas J.
An alliance of the most profitable kind.BusinessRae, Richard T.; Stultz, Thomas J.
A spec ad how-to.BusinessChuck Nau
As simple as ABC?BusinessRonald R. Redfern
Auto advertising 101.BusinessKassi Bunchtinec
A virtual experience.BusinessSalinas, Connie Lenz; Kilday, Bill
Beeld goes high tech.BusinessEidleweiss Ventor
Beeld goes high tech.BusinessEidleweiss Ventor
Boston begins early Sunday edition to boost circulation.Business 
Brabant Pers.Business 
Brabant Pers.Business 
Branding campaign: phase II.BusinessTimothy Saunders
Buses, billboards create message using dog as consistent theme.Business 
Campaign fight neighbours, plays on sense of identity.Business 
Campaign promotes quality using photos, knowledge.Business 
Campaign targets North Bay, attracts 60 new advertisers.Business 
'Can't Let Go' campaign helps increase Best Buy packages.Business 
Chicago newspapers team with retail chain for breast cancer.Business 
Classifieds new look.BusinessOscar O. Colominas
Classifieds: what the loss means to us.BusinessJeff von Kaenel
Class is in session.BusinessEarl P. Rush
Clever branding campaign uses celebrities in postcards.Business 
Community initiative impacts elderly, loyal customers.Business 
Contest draws readers to section, entries fill bed of truck.Business 
Could database marketing have saved the whaling industry.BusinessShaun O'L. Higgins
Customer centre pays off.BusinessMarco Vintimilla
Dagens Nyheter.Business 
Dagens Nyheter.Business 
El correo's new agenda.BusinessLuis Andreu
Environmental NIE campaign emphasises Recycles Week.Business 
Event connects businesses with interactive health environment.Business 
Even the web has its rules.BusinessAlice Neff Lucan
"Expect The World" campaign brands Times nationwide.Business 
Extra edition draws public.BusinessInman, Laura; Moscowitz, Leigh
Feel the technology.BusinessConnie Lenz Salinas
Fictionalising the millennium.BusinessCharlie Huisking
Getting too free?BusinessFrederickson, Joel; Perona, Robert
Give them less?BusinessEivind Thomsen
Glossy special section celebrates newspaper's 150th anniversary.Business 
Historic bill hooks clients to look at direct mail piece.Business 
Home run for Kansas City.BusinessValerie Freeman
INMA: something different.BusinessFritz Lahnstein
Is database marketing in trouble?BusinessGraham Mead
Is database marketing in trouble.BusinessGraham Mead
Learn to say "thank you".BusinessJenny Gibson
Living With Panache magazine targets upscale homeowners.Business 
Local press, local targets.BusinessBob Wittenbach
Net commerce comes of age.BusinessDavid Carlson
Net commerce comes of age.BusinessDavid Carlson
New market, new journal.BusinessStephen Brennen
Newspapers respond to Colorado shooting.BusinessTracy Ulmer
Newspapers throw hats in virtual ring.BusinessDawn McMullan
New York Today web site is big hit for locals, tourists.Business 
NIE promotion targets local business community with ad.Business 
NIE unites community.BusinessJennifer O'Reilly
NRC Handelsblad.Business 
NRC Handelsblad.Business 
Only Sunday edition in county completes newspaper's package.Business 
Organised brochures keeps track of all classified options.Business 
Partnership with service puts newspaper in good position.Business 
Pressing times for U.K. newspapers.BusinessJohn Howard
Print, online create the giant circle.BusinessPeter M. Zollman
Proactive research : our bottom line?BusinessVan Lier, Frans; De Jongh, Hans; Pepermoolen, Lex; McMullan, Dawn
Profile ads introduce staff, create bond with readers.Business 
Promotion reaches children, backed by local presentations.Business 
Property Assessment Guide is new product for community.Business 
Put a halt to price competition.BusinessRobert B. Tucker
Relaunch newspaper coincides with positive new research.Business 
Series of ads help promote both sides of real estate.Business 
Staff uses humour to promote weekly employment section.Business 
Sunday issue brings together two communities each week.Business 
Sunday Times' brighter future.BusinessPeter Clark
Sun-Sentinel.Business 
Sun-Sentinel.Business 
Taking it to the children.Business 
Targeted ad revenue campaign increases ad lineage, feedback.Business 
Targeted image campaign uses competition, research in ads.Business 
Teens take on newspapers.BusinessLiz Manigan
Teen talk for teens only.BusinessRobin Lorenzen
The battle for advertising.BusinessHans-Dieter Gartner
The business of credibility.BusinessChristine D. Urban
The Dallas Morning News.Business 
The Dallas Morning News.Business 
The future of free.BusinessChristian Nienhaus
The immutable images of newspapers.BusinessEarl J. Wilkinson
The insanity of telemarketing.BusinessEd Baron
The need for research at newspapers.BusinessBob Oney
The newspaper's proper role in the community.BusinessJim Chisholm
The power of print.BusinessKimball, John; Bottcher, Gunther
The Standaard Group.Business 
The Standaard Group.Business 
The Tampa Tribune.Business 
The Tampa Tribune.Business 
Thursday entertainment guide grows young reader group.Business 
Turnstiles turn heads.BusinessMarie Ethen
Volunteer garden raising raises spirts at shelter.Business 
Well-designed brochure tells everything you want to know.Business 
Well-organized campaign prove's DNA's advertising strength.Business 
What L.A. means to us.BusinessScott Stines
Y2K: are you ready?BusinessFred Kardon
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