| Euromarketing 1995 |
| Title | Subject | Authors |
|---|
| 25 commit to advertising on BT interactive TV trials. | Business, international | |
| Advertising targeting children in Europe at risk. | Business, international | |
| Agencies won't be bumped into Lufthansa, SAS alliance. (advertising agencies react to Lufthansa's plans to set up strategic alliance with SAS) | Business, international | |
| Amex launches its first mass market credit card in U.K. | Business, international | |
| Amstrad revives cheap and cheerful PC product. | Business, international | |
| Apple Computer shifts from global to regional marketing. | Business, international | |
| Bayer aligns $250m global account with BBDO. | Business, international | |
| Benetton retailer rebellion breaks out from Germany. | Business, international | |
| Berlusconi's Publitalia ad sales arm under investigation. (former Italian prime minister Silvio Berlusconi) | Business, international | |
| Berlusconi still faces regulatory challenges despite selloff. | Business, international | |
| Boycott of French products gathers steam in northern Europe. | Business, international | |
| Carat takes control of TBWA media arm Eurospace. | Business, international | |
| Channel Tunnel confusion. | Business, international | |
| Ciba-Geigy agency links with Young & Rubicam. (Allcomm Business Communication forms alliance with Advico Young & Rubicam) | Business, international | |
| CME backs new radio sales network in Czech Republic. | Business, international | |
| Coca-Cola Co. Poland is latest country to drop McCann. | Business, international | |
| Coca-Cola rules Europe; Eurobrand age nears.(Brief Article) | Business, international | |
| Consumers in central Europe think, responde differently to advertising. | Business, international | |
| Crain promotes executives.(Crain Communications) | Business, international | |
| Daewoo cars uses direct response ads to shape strategy. | Business, international | |
| Dalgety challenges Mars petfood with Quaker purchase. | Business, international | |
| Danone details realignment: won't tolerate weak offices. | Business, international | |
| Death cigarettes vow to advertise on Norwegian TV. | Business, international | |
| Denmark launches two investigations of OTC industry. (over-the-counter drugs) | Business, international | |
| Discount stores poised to change Spanish retailing. | Business, international | |
| Dutch banker selects agency but TBWA undecided. (Fortis plans first ad campaign after handing account to TBWA affiliate) | Business, international | |
| EC directorates fight turf battle over information highway. | Business, international | |
| EU competition authorities review online service providers. | Business, international | |
| EU law forces Finland to lift ban on RJR's YO cigarette. | Business, international | |
| European Parliament tones down distance selling draft. | Business, international | |
| Factions reach agreement on Hungarian media law. | Business, international | |
| French ad community sheds no tears over Benetton fine. | Business, international | |
| French fry king McCain rolls out pan-Euro 'new age' drink. (McCain Foods to launch iced tea brand) | Business, international | |
| German appeals court upholds ban on three Benetton ads. | Business, international | |
| German home shopping channel opens, QVC to follow. (Quelle and Pro 7 to launch Germany's first home shopping channel) | Business, international | |
| German shops connect with $60m Deutsche Telekom win. | Business, international | |
| Glaxo commits to global OTC strategy with Wellcome bid. | Business, international | |
| Grey, O&M split SmithKline's $474m global account.(Ogilvy & Mather) | Business, international | |
| Guinness in U.S. sell-off. (United Distillers Glenmore Inc. to sell some brands to to Barton Inc.)(Brief Article) | Business, international | |
| Hungarian government submits media bill to parliament. | Business, international | |
| Independent bank teller machines to carry ads in Hungary. | Business, international | |
| Industry attacks EU's draft comparative advertising law. | Business, international | |
| Johnnie Walker whisky brands aligned worldwide. | Business, international | |
| Lufthansa keeps Y&R's Swissair win in holding pattern. | Business, international | |
| Marketing moves from a global to a transnational management structure. | Business, international | McGuire, Thomas F. |
| Mars reviews Saatchi, Bates; pressures Grey, DMB&B. | Business, international | |
| Mars yet to assign local brands; no formal media review. | Business, international | |
| MasterCard commits $100m to world soccer. (MasterCard International) | Business, international | |
| Maurice, Cordiant declare a truce in legal war. (Cordiant and Maurice Saatchi agree out-of-court settlement) | Business, international | |
| Maurice Saatchi helps pilot British Aiwrays relaunch. (British Airways unveils new investment programme, aided by M&C Saatchi) | Business, international | |
| Maurice Saatchi speaks about revenge. | Business, international | |
| Media companies ready bids for Hungarian TV channel. | Business, international | |
| Muirhead challenges Saatchi & Saatchi $50m lawsuit. | Business, international | |
| Murdoch gets U.K. support for global rugby super league. (Rupert Murdoch; United Kingdom) | Business, international | |
| Murdoch may use MCI cash to buy Fininvest. (Rupert Murdoch, owner of News Corporation) | Business, international | |
| Murdoch tightens grip on TV broadcasts of U.K. soccer.(Rupert Murdoch's British Sky Broadcasting) | Business, international | |
| Nestle adds to mineral water portfolio with Quezac launch. | Business, international | |
| New Russian TV boss faces immediate challenge. | Business, international | |
| News of Bates win helps send Saatchi shares up 5%. (parent of Saatchi & Saatchi, Bates Worldwide, wins major new account) | Business, international | |
| Nuke tests inspire boycotts of French products. | Business, international | |
| O&M to form European media planning network. (Ogilvy and Mather) | Business, international | |
| Ostankino keeps ad ban; Russian parliament delays vote. | Business, international | |
| Own-label cola sponsors basketball; market share grows. | Business, international | |
| Pepsico cuts Belgian marketers; tests sales promo plan. | Business, international | |
| PepsiCo's New Age soft drink brand rolls into France. | Business, international | |
| Pepsi launches Radical 'New Age' soft drink. | Business, international | |
| Pfizer readies four OTC drug brands for U.K. launch. | Business, international | |
| Philip Morris smokers' rights ads has EC fuming. (controversy over pan-European print ad campaign promoting smokers' rights) | Business, international | |
| Philips breaks global corporate advertising campaign. | Business, international | |
| Publicis FCB takes controlling stake in Spain's Cid FCA. | Business, international | |
| Publishers complain EU favors PC, telecom industries. | Business, international | |
| Russian ad industry ignores Yeltsin tobacco, alcohol ban. | Business, international | |
| Russian TV head's murder linked to ad sales reform. (Vladislav Listyev; television advertising time sales) | Business, international | |
| Scramble on to sponsor VE Day anniversary celebrations. (50th anniversary of Victory in Europe day) | Business, international | |
| Shareholders nervous as Olivetti redoubles PC effort. | Business, international | |
| Skoda TV commercial survives public demonstration. (Grey Advertising Prague recreates auto commercial which was attacked publicly earlier) | Business, international | |
| Spanish pressure groups attack sex, violence on TV. | Business, international | |
| Spanish sponsor banks on Tour de France winner.(Banesto sponsors cyclist) | Business, international | |
| Sponsorships offered on moon buggies, European rocket. (Space Marketing launches lunar sponsorship) | Business, international | |
| Sponsors in talks with England's Rugby Football Union. | Business, international | |
| Sponsors welcome Murdoch's global rugby league move. (Rupert Murdoch plans super league of rugby league teams) | Business, international | |
| Springer & Jacoby to take stake in Ayer Europe. | Business, international | |
| Sprint/Atlas telecom venture calls Grey for $50m account. | Business, international | |
| Study: small businesses no goldmine for PC marketers. | Business, international | |
| Theme park Port Aventura builds its strategy on Spanish beaches. | Business, international | |
| Thousands lose jobs in Ostankino Russian TV shake up. (state-owned television channel) | Business, international | |
| Toy advertisers win major cross border victory. | Business, international | |
| U.K. consumer test attacks Unilever's power detergent. | Business, international | |
| U.K. expands interactive TV trial; home banking offered. | Business, international | |
| U.K. Internet shopping uses online credit card payment. (Barclays Bank launches online shopping service on United Kingdom Internet) | Business, international | |
| U.K. superemarket, DDB Needham join interactive TV trial. (Tesco, BMP DDB Needham and Anglia TV join interactive TV trial) | Business, international | |
| Unilever adopts new international structure. | Business, international | |
| Unilever buys Reckitt & Colman's U.K. food business. (Van den Bergh Foods buys Colman's of Norwich) | Business, international | |
| U.S. West links with Czech cable firm to build infohighway. (Cable Plus) | Business, international | |
| Videotron opens interactrive TV trial to all ad agencies. | Business, international | |
| Volvo, GM's Opel take different routes in Hungary. (automobile market) | Business, international | |
| Watershed for Saatchi & Saatchi Co. as clients, employees defect. | Business, international | |
| Whirlpool centralizes $30m media account with Optimedia. | Business, international | |
| Windows 95 marketing machine slower to boot up. | Business, international | |
| WPP revises Sorrell pay plan to placate shareholders. | Business, international | |
| Yoplait takes on Slimfast, diet foods with meal substitute. | Business, international | |
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