| Healthcare Advertising Review |
| Title | Subject | Authors |
|---|
| Ad campaign boosts preference for hospital system. | Health care industry | Rees, Tom |
| Ads by the Blues appeal to female consumers. | Health care industry | |
| Adventist branding campaign promises to keep patients well and well informed. | Health care industry | Rees, Tom |
| Baptist Hospital East. | Health care industry | |
| Baton Rouge Woman's Hospital considers patients' sensitivity and machismo in promoting fertility center. | Health care industry | Botvin, Judith D. |
| Bold, non-traditional ad campaign calls attention to hospital's record for excellence. | Health care industry | Rees, Tom |
| Branding.(The Kingston Hospital) | Health care industry | |
| Broadcasters report increase in PSA use for community causes. | Health care industry | |
| Cancer center teams with scientific researchers. | Health care industry | |
| Chicago Children's turns to Web to boost telethon pledges. | Health care industry | Rees, Tom |
| Child artists help hospital tell its story. | Health care industry | Rees, Tom |
| Children's hospital campaign lures parents, snags award for ad shop. | Health care industry | Rees, Tom |
| Community Health Partners' ad campaign builds bonds with physicians, community. | Health care industry | Rees, Tom |
| Competition spurs Carondelet hospitals to launch branding campaign. | Health care industry | Lewicki, Greg |
| Crisis communication.(PSA's Respond to Attacks on World Trade Center, Pentagon) | Health care industry | |
| 'Dancing corpuscles' capture attention for Minneapolis integrated health system. | Health care industry | Rees, Tom |
| Denver hospital campaign targets people who should be wearing helmets. | Health care industry | Rees, Tom |
| Detroit Receiving Hospital to receive major art work from bank. | Health care industry | |
| Dr. Koop's network is an awards winner! | Health care industry | |
| Four additional Centers also funded by NIH. | Health care industry | |
| Free osteoporosis screening drives traffic to California hospital's library, helps deter bone disease. | Health care industry | Magyar, Chris J. |
| Healthy change for D.C.'s poor. | Health care industry | Offner, Paul |
| High school students produce television spots aimed at teens for Virginia hospital. | Health care industry | Magyar, Chris J. |
| Integrated compaign for Alaska Regional promotes services and builds image. | Health care industry | Botvin, Judith D. |
| Johnson City Medical Center. | Health care industry | |
| Kansas Health Foundation will fund media campaign to improve children's health. | Health care industry | |
| Kids become focus of Seattle Children's Hospital branding campaign. | Health care industry | Magyar, Chris J. |
| Listening goes a long way for Advocate. | Health care industry | Magyar, Chris J. |
| Louisville's Jewish Hospital knocks out a campaign for Lung Cancer Center with a feisty triple punch. | Health care industry | Botvin, Judith D. |
| Managed care companies promote, educate the benefits of membership to offset the "horror stories" out there. | Health care industry | Rees, Tom |
| Mercy Health System. | Health care industry | |
| "Miracle Mom" survives bypass surgery, delivers twins and promotes image of Milwaukee "baby" hospital. | Health care industry | Rees, Tom |
| Multiphased image campaign introduces full-service cardiac facility to Mid-Hudson Valley marketplace.(Vassar Brothers Hospital's Heart Institute) | Health care industry | Rees, Tom |
| National Institutes of Health gives research funds to U. of Pittsburgh and Carnegie Mellon University. | Health care industry | |
| New juvenile behavioral center fills big community need in Oklahoma. | Health care industry | Magyar, Chris J. |
| New product proposes to help manage hospital web sites. | Health care industry | |
| One-to-one marketing: bringing it all together. | Health care industry | Lammers, Henry |
| Opus Diagnostic Imaging. | Health care industry | |
| Orthopedics. | Health care industry | |
| Pat tells her story of survival through commercials. | Health care industry | Herreria, Jeannette |
| Portsmouth Regional Hospital and Pavilion. | Health care industry | |
| Research sparks transformation of Scranton hospital's marketing. | Health care industry | Rees, Tom |
| Robert Wood Johnson University Hospital. | Health care industry | |
| Saint Joseph's Medical Center. | Health care industry | |
| Saint Vincents introduces non-surgical lung cancer treatment: respiratory gating. | Health care industry | Botvin, Judith D. |
| Santa Rosa Health Care. | Health care industry | |
| Silver cross saturates a suburb of Chicago. | Health care industry | Herreria, Jeannette |
| "Sister Rosalie" has Albuquerque abuzz about St. Joseph's Healthcare System. | Health care industry | Rees, Tom |
| Somerset Medical Center turns eyes to the future with Centennial celebration. | Health care industry | Botvin, Judith D. |
| St. Francis Hospital and Medical Center. | Health care industry | |
| 'Strong as Iron' pitches support for cancer research.(cancer research fund-raising film trailer) | Health care industry | Rees, Tom |
| System promotes closeness as a plus in TN. | Health care industry | Herreria, Jeannette |
| Tampa's University Community Hospital uses unusual marketing tool to attract patients. | Health care industry | Rees, Tom |
| Temple University Health System to reorganize three hospitals. | Health care industry | |
| The battle for turf. | Health care industry | Benjamin, Antony |
| TV spots promote children's health insurance. | Health care industry | Herreria, Jeannette |
| Twin Cities' HealthEast Care System warms and fixes hearts and educates the whole patient. | Health care industry | Botvin, Judith D. |
| Twin Cities' United Hospital heats up competition with specialty 'hospital within a hospital'. | Health care industry | Rees, Tom |
| UCLA established new fetal medicine center. | Health care industry | |
| Unique collaboration brings touching ads. | Health care industry | Herreria, Jeannette |
| University of Colorado Hospital launches branding effort; prepares for move to new campus. | Health care industry | Rees, Tom |
| Vassar Brothers Hospital pitches its updated maternity wing with an appeal to the strong, modern woman. | Health care industry | Botvin, Judith D. |
| When is a road map also a report card? | Health care industry | Johnstone, Stephen F. |
| Wisconsin Nurses Association. | Health care industry | |
| Woman's Hospital. | Health care industry | |
| Women's center regains market share. | Health care industry | Rees, Tom |
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