Healthcare Advertising Review - Abstracts

Healthcare Advertising Review
Ad campaign boosts preference for hospital system.Health care industryRees, Tom
Ads by the Blues appeal to female consumers.Health care industry 
Adventist branding campaign promises to keep patients well and well informed.Health care industryRees, Tom
Baptist Hospital East.Health care industry 
Baton Rouge Woman's Hospital considers patients' sensitivity and machismo in promoting fertility center.Health care industryBotvin, Judith D.
Bold, non-traditional ad campaign calls attention to hospital's record for excellence.Health care industryRees, Tom
Branding.(The Kingston Hospital)Health care industry 
Broadcasters report increase in PSA use for community causes.Health care industry 
Cancer center teams with scientific researchers.Health care industry 
Chicago Children's turns to Web to boost telethon pledges.Health care industryRees, Tom
Child artists help hospital tell its story.Health care industryRees, Tom
Children's hospital campaign lures parents, snags award for ad shop.Health care industryRees, Tom
Community Health Partners' ad campaign builds bonds with physicians, community.Health care industryRees, Tom
Competition spurs Carondelet hospitals to launch branding campaign.Health care industryLewicki, Greg
Crisis communication.(PSA's Respond to Attacks on World Trade Center, Pentagon)Health care industry 
'Dancing corpuscles' capture attention for Minneapolis integrated health system.Health care industryRees, Tom
Denver hospital campaign targets people who should be wearing helmets.Health care industryRees, Tom
Detroit Receiving Hospital to receive major art work from bank.Health care industry 
Dr. Koop's network is an awards winner!Health care industry 
Four additional Centers also funded by NIH.Health care industry 
Free osteoporosis screening drives traffic to California hospital's library, helps deter bone disease.Health care industryMagyar, Chris J.
Healthy change for D.C.'s poor.Health care industryOffner, Paul
High school students produce television spots aimed at teens for Virginia hospital.Health care industryMagyar, Chris J.
Integrated compaign for Alaska Regional promotes services and builds image.Health care industryBotvin, Judith D.
Johnson City Medical Center.Health care industry 
Kansas Health Foundation will fund media campaign to improve children's health.Health care industry 
Kids become focus of Seattle Children's Hospital branding campaign.Health care industryMagyar, Chris J.
Listening goes a long way for Advocate.Health care industryMagyar, Chris J.
Louisville's Jewish Hospital knocks out a campaign for Lung Cancer Center with a feisty triple punch.Health care industryBotvin, Judith D.
Managed care companies promote, educate the benefits of membership to offset the "horror stories" out there.Health care industryRees, Tom
Mercy Health System.Health care industry 
"Miracle Mom" survives bypass surgery, delivers twins and promotes image of Milwaukee "baby" hospital.Health care industryRees, Tom
Multiphased image campaign introduces full-service cardiac facility to Mid-Hudson Valley marketplace.(Vassar Brothers Hospital's Heart Institute)Health care industryRees, Tom
National Institutes of Health gives research funds to U. of Pittsburgh and Carnegie Mellon University.Health care industry 
New juvenile behavioral center fills big community need in Oklahoma.Health care industryMagyar, Chris J.
New product proposes to help manage hospital web sites.Health care industry 
One-to-one marketing: bringing it all together.Health care industryLammers, Henry
Opus Diagnostic Imaging.Health care industry 
Orthopedics.Health care industry 
Pat tells her story of survival through commercials.Health care industryHerreria, Jeannette
Portsmouth Regional Hospital and Pavilion.Health care industry 
Research sparks transformation of Scranton hospital's marketing.Health care industryRees, Tom
Robert Wood Johnson University Hospital.Health care industry 
Saint Joseph's Medical Center.Health care industry 
Saint Vincents introduces non-surgical lung cancer treatment: respiratory gating.Health care industryBotvin, Judith D.
Santa Rosa Health Care.Health care industry 
Silver cross saturates a suburb of Chicago.Health care industryHerreria, Jeannette
"Sister Rosalie" has Albuquerque abuzz about St. Joseph's Healthcare System.Health care industryRees, Tom
Somerset Medical Center turns eyes to the future with Centennial celebration.Health care industryBotvin, Judith D.
St. Francis Hospital and Medical Center.Health care industry 
'Strong as Iron' pitches support for cancer research.(cancer research fund-raising film trailer)Health care industryRees, Tom
System promotes closeness as a plus in TN.Health care industryHerreria, Jeannette
Tampa's University Community Hospital uses unusual marketing tool to attract patients.Health care industryRees, Tom
Temple University Health System to reorganize three hospitals.Health care industry 
The battle for turf.Health care industryBenjamin, Antony
TV spots promote children's health insurance.Health care industryHerreria, Jeannette
Twin Cities' HealthEast Care System warms and fixes hearts and educates the whole patient.Health care industryBotvin, Judith D.
Twin Cities' United Hospital heats up competition with specialty 'hospital within a hospital'.Health care industryRees, Tom
UCLA established new fetal medicine center.Health care industry 
Unique collaboration brings touching ads.Health care industryHerreria, Jeannette
University of Colorado Hospital launches branding effort; prepares for move to new campus.Health care industryRees, Tom
Vassar Brothers Hospital pitches its updated maternity wing with an appeal to the strong, modern woman.Health care industryBotvin, Judith D.
When is a road map also a report card?Health care industryJohnstone, Stephen F.
Wisconsin Nurses Association.Health care industry 
Woman's Hospital.Health care industry 
Women's center regains market share.Health care industryRees, Tom
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