| Journal of Health Care Marketing |
| Title | Subject | Authors |
|---|
| Advertising health care services. | Health care industry | Clow, Kenneth E. |
| AIDS patients' perceptions of nursing care quality. | Health care industry | Simpson, Penny M., Fusilier, Marcelline R. |
| A pound of cure: take steps to limit liability based on marketing materials. | Health care industry | Garay, Erica B., Rutkin, Alan S. |
| Appointment breaking: causes and solutions. | Health care industry | Bean, Andrew G., Talaga, James |
| A quality tool for health insurers: a new scale measures "quality orientation" from the customer's point of view. | Health care industry | Westbrook, Kevin W., Pedrick, Dennis, Bush, Victoria |
| Can prevention be marketed profitably?(healthcare marketing) | Health care industry | Gelb, Betsy D., Suder Stanaland, Andrea J. |
| Challenges and opportunities for personal selling. | Health care industry | Bowers, Michael R., Powers, Thomas L. |
| Clinton, health care, and the crystal ball.(Bill Clinton)(includes related articles on Clinton's record on controversial health issues and on advice for health care marketers) | Health care industry | Hair, Lisa Poulter |
| Color makes a better message.(Marketing Tools) | Health care industry | Geboy, Lyn Dally |
| Community health assessment is a marketing job now. | Health care industry | Eveland, A. Peter, Blakney, Vicki L., Dever, G.E. Alan |
| Competing for patients and profit; analytical framework can help marketers determine the competitive strengths and weaknesses of hospitals. | Health care industry | Yavas, Ugur, Shemwell, Donald J. |
| Competitive dynamics in pharmaceuticals: the market position of a drug dictates the best promotion strategy. | Health care industry | Barnes, James H., Szeinbach, Sheryl L., Murphy, Masako N., Smith, Mickey C. |
| Complaint intensity and health care services: a framework to establish priorities for quality improvements can be used to improve patient satisfaction. | Health care industry | Dolinsky, Arthur L. |
| Consumer satisfaction and perceived quality of outpatient health services. | Health care industry | Peyrot, Mark, Cooper, Philip D., Schnapf, Donald |
| Cultivating loyal patients. | Health care industry | Powers, Thomas L., Bendall, Dawn |
| Decreasing anxiety: to satisfy outpatients, hospitals need to identify stress points in their procedures. | Health care industry | Dunn, Elizabeth, Brown, Carmhiel, Love, Barry |
| Demarketing inappropriate health care consumption: Canada's prized health care system suffers from chronic overuse. | Health care industry | Taylor, D. Wayne, Kindra, Gurprit S. |
| Demographic change is faster than you think.(effect on healthcare delivery has been understated) | Health care industry | Pol, Louis G., Thomas, Richard K. |
| Diagnosing perceived quality in the medical service channel. | Health care industry | Mowen, John C., Chakraborty, Goutam, Licata, Jane W. |
| Direct-to-consumer advertising of prescription drugs. | Health care industry | Hensel, Paul J., Williams, James R. |
| Don't forget the letterhead. (marketing communications at Bradley Memorial Hospital)(Column) | Health care industry | Belew, Dewayne, Lewis, Melissa |
| Do patient perceptions of quality relate to hospital financial performance? (Cover Story) | Health care industry | Rust, Roland T., Nelson, Eugene C., Zahorik, Anthony, Rose, Robin L., Batalden, Paul, Siemanski, Beth Ann |
| Eliminate the negative: managers should optimize rather than maximize performance to enhance patient satisfaction. | Health care industry | Mittal, Vikas, Baldasare, Patrick M. |
| Equal access will shift marketing focus to consumers.(results of health care reform) | Health care industry | Wright, Richard A. |
| Ethical issues in marketing managed care. | Health care industry | Malhotra, Naresh K., Miller, Gina L. |
| Explaining blood donation: the trust factor. | Health care industry | Andaleeb, Syed Saad, Basu, Amiya K. |
| Following the drill: the search for a dentist. Consumers' behavior varies depending on whether they need routine or specialized care. | Health care industry | Motes, William H., Hill, C. Jeanne, Huhmann, Bruce A. |
| Forecasting the adoption of new medical technology using the Bass model. | Health care industry | Sillup, George P. |
| From fried rice to sushi: to market an integrated delivery system, throw out the old menu. | Health care industry | Slusarz, Michael J. |
| Gaining insurance coverage for alternative therapies. | Health care industry | Colgate, Margaret A. |
| Happy employees lead to loyal patients.(survey of patients and nurses) | Health care industry | Javalgi, Rajshekhar G., Marshall, Brenda Stevenson, Atkins, P. Mardeen |
| Healthscapes: the importance of place. | Health care industry | Richardson, Lynne D., Hutton, James D. |
| Hospital image: a correspondence analysis approach. | Health care industry | Javalgi, Rajshekhar, Whipple, Thomas, McManamon, Mary, Edick, Vicki |
| Hospital marketing and the Internet. | Health care industry | Shepherd, C. David, Fell, Daniel |
| How Zantac became the best-selling drug in history.(Glaxo's acid inhibitor) | Health care industry | Wright, Richard (American writer) |
| Identifying new patient prospects: efficacy of usage segmentation. | Health care industry | Marmorstein, Howard, Sarel, Dan |
| Influencing satisfaction for dental services. | Health care industry | Gopalakrishna, Pradeep, Mummalaneni, Venkatapparao |
| Information content of dentists' Yellow Pages advertising. | Health care industry | Fisher, Caroline M., Coleman, R. Wayne |
| Integrating multiple publics into the strategic plan: the best plans can be derailed without comprehensive up-front research. | Health care industry | Naidu, G.M., Peltier, James W., Kleimenhagen, Arno K. |
| Internal marketing builds service quality. | Health care industry | Joseph, W. Benoy |
| Is managed care managing to kill us? 'Conspiracy of silence' is taking its toll on health care professionals.(Cover Story) | Health care industry | |
| Legislation undermines us all.(proposed law on length of hospital stays for childbirth)(On the Firing Line)(Column) | Health care industry | DeGiralomo, Jady |
| Linking quality and performance: quality orientation can be a competitive strategy for health care providers. | Health care industry | Babakus, Emin, Rapert, Molly Inhofe |
| Locating MRIs through marginal analysis. (magnetic resonance imaging) | Health care industry | LaTour, Michael S., Colburn, Christopher B., Johnson, KerenAmi |
| Marketing-driven change management. (healthcare market transition) | Health care industry | O'Connell, Martin J. |
| Marketing on the Internet.(healthcare marketing)(Cover Story) | Health care industry | Shepherd, C. David, Fell, Daniel |
| Marketing or management: which way the future? (hospital administration; includes bibliography)(Column) | Health care industry | MacStravic, Scott |
| Marketing prevention to elderly Medicare beneficiaries enrolled in an HMO: the San Diego Medicare Preventive Health Project. (health maintenance organization) | Health care industry | Koch, Alma L., Williams, Stephen J., Hylton, Hal C. |
| Market orientation and performance in the hospital industry. | Health care industry | Gupta, Yash P., Raju, P.S., Lonial, Subhash C. |
| Matching dental offerings with expectations. | Health care industry | Rao, C.P., Janda, Swinder, Wang, Zhengyuan |
| Measuring physician attitudes of service quality. (Cover Story) | Health care industry | Delene, Linda M., Walbridge, Stephanie W. |
| Mediators vs. moderators of patient satisfaction. | Health care industry | Gopalakrishna, Pradeep, Mummalaneni, Venkatapparao |
| Mega-niching: retail lessons for health care. | Health care industry | Brady, Timothy S. |
| Modeling physicians' prescribing decisions for patients with panic disorder. | Health care industry | Freeman, Judy K., Barnes, James H., Summers, Kent H., Szeinbach, Sheryl L. |
| Obstetrical patient satisfaction. | Health care industry | Murray, Iain, Wilcock, Anne, Kobayashi, Lisa |
| Outsourcing teleservices. | Health care industry | Wong, S. Tien, Palley, Douglas E. |
| Partnerships: the prescription for healthier communities.(health care partnerships)(Column) | Health care industry | Rapp, Melissa A., Wotschak, Rona |
| Patient satisfaction or acquiescence? Comparing mail and telephone survey results. | Health care industry | Hall, Melvin F. |
| Perception is everything: marketers should prepare now to address the tough managed care questions.(Column) | Health care industry | Clarke, Roberta N. |
| Physician information acquisition and believability: a field experiment on source and type of information. | Health care industry | Beltramini, Richard F., Sirsi, Ajay K. |
| Positioning health care services: yellow pages advertising and dental practice performance. | Health care industry | Kaldenberg, Dennis O., Becker, Boris W., Alexander, James H. |
| Positioning hospitals: a model for regional hospitals. | Health care industry | Campbell, David P., Reddy, Allan C. |
| Predicting appointment breaking. | Health care industry | Bean, Andrew G., Talaga, James |
| Quality, sacrifice, and value in hospital choice. | Health care industry | Smith Gooding, Sandra K. |
| Remarketing, yes, remarketing health care. | Health care industry | MacStravic, Scott |
| Researching high-risk groups.(focus groups for health risk research) | Health care industry | Holleran, Michele D. |
| Rude awakening: one marketer faces reality as daughters experience their first service encounter.(experiences of a marketing professor and his pregnant wife in a southeastern North Carolina hospital during August 1995)(Cover Story) | Health care industry | Hoffman, K. Douglas |
| Salaries aren't what they once were cracked up to be.(Marketplace Insights) | Health care industry | Nutter, Roger W. |
| Sales is an investment, attrition an expense.(personal selling of health care services) | Health care industry | Klewer, Edwin D., Shaffer, Robert W., Binnig, Bonnie L. |
| Satisfaction with HMOs: accessibility issues top the list for patients in commercial groups.(consumer satisfaction survey) | Health care industry | Rutledge, Robert W., Nascimento, Patricia |
| Satisfaction with nursing homes: the design of employees' jobs can ultimately influence family members' perceptions. | Health care industry | O'Connor, Stephen J., Nystrom, Paul C., Steffen, Teresa M. |
| Senior health day.(the health fair as a marketing tool) | Health care industry | Gorbien, Martin J., Simmons, Sally Brasfield, Catanese, Jon R. |
| Shoot for the 'stars:' hospitals should hire worker types most likely to satisfy patients. | Health care industry | Casal, Jose C. |
| Should marketers care about satisfying Medicaid patients? | Health care industry | Baldasare, Patrick M. |
| Six challenges facing Catholic health care marketing.(Cover Story) | Health care industry | Fonner, Edwin, Jr., Tang, Boxiong |
| Strategic marketing and communications audits.(healthcare marketing) | Health care industry | Stone, Betsy C. |
| The challenge of health care branding. | Health care industry | Speak, Karl D. |
| The consumer will reign supreme in health care reform. | Health care industry | Wright, Richard A. |
| The role of emotions in health care satisfaction. | Health care industry | Dube, Laurette, Belanger, Marie-Claude, Trudeau, Elyse |
| The 'superior' product that failed in Hong Kong.(tampon marketing)(Cover Story) | Health care industry | Ho Lau, B.Y., Leung, Thomas K.P. |
| Time to choose: consumers who make a snap decision about long-term care use different criteria from those who can afford to deliberate. | Health care industry | Tudor, R. Keith, Carley, Susan S. |
| Touchy subjects: marketing a controversial product such as fetal tissue research requires sensitivity and finesse. | Health care industry | Hill, Ronald Paul, King, Maryon F., Fraedrich, John P. |
| Turning media gatekeepers into advocates.(Calhoun County Medical Society case study)(includes related article on marketing tips based on the case study) | Health care industry | Koehler, William F., Marter, Neal D. Van |
| Who needs a needs assessment? You do! | Health care industry | Holleran, Michele |
| Whose business is fitness?(hospital physical fitness services) | Health care industry | Parrot, Donald L. |
| Women's health centers and specialized services: segmentation strategies can be effective in targeting some female health care consumers. | Health care industry | LaFleur, Elizabeth K., Taylor, Susan Lee |
| Word-of-mouth communication: causes and consequences.(Marketing Review) | Health care industry | Johnson, Madeline, Gelb, Betsy |
| Yellow pages advertising by physicians. | Health care industry | Abernethy, Avery M., Butler, Daniel D. |
| You want to market a 'what'?(integrated health care delivery systems)(On the Firing Line) | Health care industry | Shaver, Mary Louise |
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