| Journal of Marketing Management 2004 |
| Title | Subject | Authors |
|---|
| Activity coordination and resource combining in distribution networks-implications for relationship involvement and the relationship atmosphere. | Business | Gadde, Lars-Erik |
| Affirming communication's primary role in a manufacturer-retailer context.(relationship marketing) | Business | Holden, Mary T., O'Toole, Thomas |
| All about Eve?(micro level loyalty) | Business | Smith, Andrew, Sparks, Leigh |
| An evaluation of organisational control strategies for relationship marketing. | Business | Desmond, John |
| Assessing marketing performance: Reasons for metrics selection. | Business | Ambler, Tim, Kokkinaki, Flora, Puntoni, Stefano |
| Balancing transaction and relationship marketing in retail banking. | Business | Gilmore, Audrey, Carson, David, Walsh, Susan |
| Brand image transfer through sponsorship: A consumer learning perspective. | Business | Smith, Gareth |
| Communicating with young people through the eyes of marketing practitioners. | Business | Grant, Ian C. |
| Communication strategies and marketing performance: An application of the Mohr and Nevin framework to intra-organizational cross-functional teams. | Business | Peters, Linda D., Fletcher, Keith P. |
| Conflicts between pleasure, aesthetics and health in food consumption: an exploratory study in Brazil. | Business | Casotti, Leticia |
| Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave. | Business | Panigyrakis, George G., Veloutsou, Cleopatra A. |
| Customer satisfaction, service quality and perceived value: an integrative model. | Business | Tam, Jackie L.M. |
| Digital content marketing: A literature synthesis. | Business | Koiso-Kanttila, Nina |
| Emerging strategies for sponsorship on the Internet.(corporate sponsorship) | Business | Drennan, Judy C., Cornwell, T. Bettina |
| Framing effects of coupon face value on coupon redemption: a literature review with prepositions. | Business | Dubinsky, Alan J., Yin, Wen |
| Improving the effectiveness of advertising self - regulatory schemes: empowering the public. | Business | Harker, Debra |
| Interdependencies between marketing and public relations disciplines as correlates of communication organisation. | Business | Cornelissen, Joep P., Phil, Harris |
| International retail restructuring and divestment: the experience of Tesco.(corporate restructuring) | Business | Palmer, Mark |
| Interpretations of fairness in dissolution of complex relationships.(partner relationships) | Business | Tuusjarvi, Eiren, Blois, Keith |
| Long term collaborative business relationships: the impact of trust and C3 behavior.(co-operation, co-ordination, collaboration) | Business | Humphries, Andrew S., Wilding, Richard D. |
| Market-based organizational learning-theoretical reflections and conceptual insights. | Business | Morgan, Robert E. |
| Marketing, existential malpractice and an etherised discipline: A soteriological comment. | Business | McDonald, M.H.B., Wilson, H.N. |
| Marketing in cyberspace: What factors drive e-commerce adoption? | Business | Ha Lau Ching, Ellis, Paul |
| Mass marketing, music, and morality. | Business | Krzysztof, Kubacki, Croft, Robin |
| Measurement of service quality in internet banking: The development of an instrument. | Business | Jayawardhena, Chanaka |
| National cultures, values and lifestyles influencing consumers' perception towards sexual imageryin alocohol advertising: an exploratory study in the UK, Germany and Italy. | Business | Hart, Susan, Lass, Paushali |
| Polls as marketing weapons: implications of the market research industry. | Business | Evans, Martin, Nancarrow, Clive, Tinson, Julie |
| Relationship use and market dynamism: A model of relationship evolution. | Business | Beverland, Michael, Lindgreen, Adam |
| Religious influences on shopping behaviours: An exploratory study. | Business | Dibb, Sally, Essoo, Nittin |
| Sudden death: dissolution of relationships in the Russian transition economy.(client relationship) | Business | Hallen, Lars, Johanson, Martin |
| Taking risks with advertising: the case of the not-for-profit sector.(World Society for the Protection of Animals) | Business | West, Douglas C., Sargeant, Adrian |
| The buying of private brands and manufacturer brands in grocery retailing: A comparative study of buying processes in the UK, Sweden and Italy.(United Kingdom) | Business | Johansson, Ulf, Burt, Steve |
| The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies. | Business | Blankson, Charles, Kalafatis, Stavros P. |
| The effectiveness of environmental claims among Chinese consumers: Influences of claim type, country disposition and ecocentric orientation. | Business | Chan, Ricky Y.K., Lau, Lorett B.Y. |
| The impact of cause branding on consumer reactions to products: does products / cause efitE really matter?. | Business | Hamlin, R.P., Wilson, T. |
| The impact of integration mechanisms on Marketing/HR dynamics.(Human Resources) | Business | Chimhanzi, Jacqueline |
| The role of brand detachment on the dissolution of the relationship between the consumer and the brand. | Business | Perrin-Martinenq, Delphine |
| The role of value change management in relationship dissolution: hygiene and motivational factors.(customer relationship) | Business | Beverland, Michael, Farrelly, Francis, Woodhatch, Zeb |
| The socialogy of consumption: the hidden facet of marketing. | Business | Murray, Jeff B., Cherrier, He'le'ne |
| The 'Value of Marketing' and 'The Marketing Of Value" in contemporary times- A literature review and research agenda. | Business | Pasonby, Sharon, Boyle, Emily |
| Time, uncertainty and the expectancy experience: An interpretive exploration of consumption and impending motherhood. | Business | Carrigan, Marylyn, Szmigin, Isabelle |
| Types of customer relationship ending processes. | Business | Michalski, Silke |
| Updating the adaptive selling behaviours: Tactics to keep and tactics to discard. | Business | DelVecchio, Susan, Zemanek, James, McIntyre, Roger, Claxton, Reid |
| Use of references in industrial bidding-a decision process analysis. | Business | Salminen, Risto T., Moller, Kristian E. |
| Virtue in consumption. | Business | Smith, Andrew, Hibbert, Sally, Chatzidakis, Andreas, Mittusis, Darryn |
| Why marketers don't market: rethinking offensive and defensive archetypes. | Business | Woodall, Tony |
| Writing marketing: The clause that refreshes. | Business | Brown, Stephen |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
