| Madison Avenue 1986 |
| Title | Subject | Authors |
|---|
| Acura and Ketchum. (advertising Honda's new automobile models) | Business | Conklin, Michele |
| Ad agency - PR company marriages: How are they working out? (advertising and public relations companies) | Business | Corbin, Frank |
| Adlife in Atlanta. (Atlanta, Georgia's major advertising agencies) | Business | Conklin, Michele |
| Adlife in L.A. (the advertising industry in Los Angeles) | Business | Conkliin, Michele |
| Adlife in Minneapolis. (advertising agencies in Minneapolis) | Business | Rich, Andrew |
| Adlife in Phoenix. (the advertising industry in Phoenix, Arizona ) | Business | Nagle, Robin |
| Adlife in San Antonio, Texas: it isn't what most outsiders expect. | Business | Schultz, E.E. |
| Adlife in Washington. (advertising firms in Washington, D.C.) | Business | Chervokas, John |
| Adlife: the dynamic diversity of Detroit. (analysis of the advertising industry in the City of Detroit) | Business | Chervokas, John |
| Advertising's biggest grass rooters. (rank and file of American Advertising Federation come from small towns throughout the U.S.) | Business | Chervokas, John |
| Altarations. (demographic information on couples getting married ) | Business | Conklin, Michele |
| America thinks links and golf marketers love it. | Business | Nagle, Robin |
| AM-FM for GM and Ford and Chrysler, too. (radio advertising to sell automobiles) | Business | Weinstein, Steve |
| Bert, Barz and Bedlam. (the radio advertising firm of Bert Barz and Kirby) (company profile) | Business | Conklin, Michele |
| Bionic marketing: Can you sell hearts the same way you sell hamburgers? | Business | Cauwels, Janice M. |
| Boffo coifs. (marketing new hair care products) | Business | Furman, Phyllis |
| Deals of fortune. (block booking and block buying among independent television stations and syndicated programming marketers) | Business | Feinberg, Andrew |
| Detroit media monitors speak out. (analysis of car advertising by three automobile makers' advertising executives) | Business | Oberlink, Peter |
| Does it really take two to create? (advertising's pairings of writers with art directors) | Business | Madlin, Nancy |
| En-tre-pre-neu-ra-tive: that six-syllable style of high visibility advertising that's worth the high risk. | Business | Cadwell, Franchellie |
| Expo 86: Or 86 the Expo? (advertising the world's fair in Vancouver) | Business | Selwitz, Robert |
| Eyeball to eyeball. (network television vs. cable television) | Business | Reitman, Judith |
| Face values: Why do the models of the '80s look the way they look? (the changing look of fashion models) | Business | Holcomb, Betty |
| Fiduciary faces. (advertising in the financial services industry ) | Business | Fleming, David |
| Force-fit. (advertising that capitalizes on America's interest in fitness) | Business | Wallace, Connie |
| Gelt by association: ASTA. (increasing profits by members of the Advertiser Syndicated Television Association) | Business | Furman, Phyllis |
| Globetrotting graybeards. (retired advertising executives consulting around the world) | Business | Nichols, Nancy |
| Gorog's gallant band: making its case, taking a stand. (William Gorog, president of the Magazine Publishers Association) | Business | Fleming, David |
| Head turners. (new hair care products for Black women) | Business | Rudas, Marie |
| Heeeeere's Rupert - Will the Murdoch magic work for the Fox Broadcasting Company? | Business | Conklin, Michele |
| Here's an earful: network radio is hot. | Business | Madlin, Nancy |
| Hispanic car advertising - it's a family affair. | Business | Weinstein, Steve |
| Hometown hokum: How does Detroit feel about some local car dealers' outlandish commercials? | Business | Grannan, Caroline |
| How creative can cable advertising get? | Business | Furman, Phyllis |
| How was the room? How was the flight? How was the ad? (is advertising consistent with corporate ratings in the hotel and airline industries?) | Business | Leigh, Matthew Andrew |
| Hubbub in The Hub. (advertising agencies in Boston, Massachusetts) | Business | Chervokas, John |
| 'I'd like to own everything': Ted Turner talks about MGM, the Goodwill Games, Turner Broadcasting - and Ted Turner. | Business | Chervokas, John |
| In automotive print - the rage is multi pages. (use of gatefolds, pre-prints and inserts by automobile print advertisements) | Business | Oberlink, Peter |
| Ireland: the selling of the green. | Business | Bartnett, Jane |
| Is putting the squeeze on certain publications justifiable, or is it a case of gross Meeseconduct? (Attorney General Edwin Meese's Commission on Pornography) | Business | Oberlink, Peter |
| It's a whole new globallgame. (Olympic sponsorship by corporations) | Business | Furman, Phyllis |
| JWG & P wins Yugo, sort of. (students learn advertising through simulation) | Business | Furman, Phyllis |
| Liz is big biz. (sales of women's wear by Liz Claiborne, Inc.) | Business | Oberlink, Peter |
| Megamerger mania fall-out - ten trends to look for in the wake of the wild ad agency merger spree. (analysis of the advertising agency industry, following the recent rash of mergers) | Business | Chervokas, John |
| Name your game. (sports sponsorship by companies) | Business | Conklin, Michele |
| Nibble. Nibble. Nibble. (competition for the big three in television broadcasting - ABC, CBS and NBC) | Business | Leigh, Matthew Andrew |
| No pain, no gain. (a historical perspective on advertising's use of pain to sell pain-relieving products) | Business | Weinstein, Steve |
| Nothing cheap about these thrills: finding something new for the well-to-do to do can be a lucrative marketing proposition. | Business | Van Benthuysen, Patricia |
| O'Connor of Detroit (and New York and Los Angeles and Miami and Chicago and Pittsburgh and Atlanta and . . .) (Richard O'Connor, chief executive officer of Campbell-Ewald) | Business | |
| Oscar advertising: Which of this year's better films had the best advertising? | Business | |
| Por fin, national retailers are thinking Hispanic. | Business | Marsh, Hilary |
| Por que no se anuncian ellos con nosotros? (why cosmetics companies have not targeted Hispanic women) | Business | Conklin, Michele |
| Purses and portfolios. (marketing financial services to women) | Business | Conklin, Michele |
| Rance Crain and the family Bible. (New York business magazine publisher) (illustration) | Business | Conklin, Michelle |
| Retail advertising: looking for a look. | Business | Weinstein, Steve |
| Retired but not retiring: Tom Adams on cars, ads, and women. (views from the retired chairman of the advertising firm of Marschalk Campbell-Ewald Worldwide) (interview) | Business | Chervokas, John |
| Sales call: American Health flexes its muscles to attract readers and advertisers | Business | |
| Salescall: Gannett's USA Weekend debunks old myths about Sunday supplements. | Business | |
| Salescall: Hearst's outdoor book gears up to celebrate its 100th anniversary in 1987. (advertising sales at Sports Afield magazine) | Business | |
| Sales call: Madison Avenue's salescall panel finds CBN is a family affair. (CBN Cable Network) | Business | |
| Salescall: Modern Bride tells why it's the magazine for advertisers who want to reach the first-time marriage market. (panel discussion) | Business | |
| Salescall: People magazine offers the Salescall panel a sneak preview of its baby boomer study. (panel discussion on the baby boom generation) | Business | |
| Salescall: Texas Monthly explains how it lassoes national advertisers. | Business | |
| Salescall: The Arizona Republic-The Phoenix Gazette. (newspaper executives in Phoenix discuss their marketing and publication strategies) (panel discussion) | Business | |
| Salescall: The Washington Post Magazine. | Business | |
| Saturday Night spoofs: Lorne Michaels talks about the funniest commercials on television. | Business | Oberlink, Peter |
| Sex talk sells. (advertising sales on sexual advice radio and television shows) | Business | Kuriansky, Judith |
| Sitcoms: this year's Syndierella story. (situation comedies in syndication) | Business | Oberlink, Peter |
| Sitting on top of the (King) World. (profile of King World Productions, a television barter syndicator) | Business | Furman, Phyllis |
| So smart, so good, so misunderstood: AAAA. (American Association of Advertising Agencies) | Business | Chervokas, John |
| Staying power. (hotel advertising campaigns aimed at women) | Business | Selinger, Iris Cohen |
| Tasty and trendy. (new food products that have been successfully marketed) | Business | |
| Tasty test markets. (how food companies test market new products ) | Business | McConville, Daniel J. |
| The $7,000,000,000 room boom. (sales related to remodeling kitchens) | Business | Wagner, Ariel |
| The autonomous woman. (marketing automobiles to female consumers ) | Business | Holcomb, Betty |
| The best headhunters in the business. (in an exclusive Madison Avenue survey, advertising agency and media executives name their favorite headhunters) | Business | Chervokas, John |
| The brand or the bargain: What's the most important consideration for a consumer electronics shopper nowadays? | Business | Austin, Joanne |
| The center of America's heartland: rich with industry, agriculture, and ad savvy. (advertising industry in Kansas City, Missouri) | Business | |
| The past, present and future of barter syndication: a commentary by Ogilvy and Mather. | Business | |
| The Pytka persona. (Joe Pytka, director of television commercials) | Business | Conklin, Michele |
| Tin tizzy. (public image of canned food and alternatives) | Business | Furman, Phyllis |
| Tokyo, California. (Japanese car marketers' California operations) | Business | Meyers, Laura |
| True blue chips. (long client-advertising agency relationships) | Business | Madlin, Nancy |
| Upscale U. (marketing and advertising aimed at college students) | Business | Green, Roy |
| Washington - no trouble for O'Toole. (John O'Toole, head of the Washington, D.C. office of the American Association of Advertising Agencies) | Business | Chervokas, John |
| Weather prophets and weather profits. (advertising campaigns geared to weather reporting and weather changes) | Business | Breznick, Alan |
| What's happened to ABC since it's become Murph's turf? (the acquisition of ABC by Capital Cities, and the direction of chief executive Thomas Sawyer Murphy) | Business | Davis, L.J. |
| Who's to blame? The fine (and frantic) art of finger-pointing when things go wrong at the ad agency. | Business | Daddiego, Vincent |
| Why are agency media people trading in their flow charts for magazine rate cards? | Business | Conklin, Michelle |
| Young impressions. (recruitment advertising) | Business | Oberlink, Peter |
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