Media International 1998 - Abstracts
| Media International 1998 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Ad rates wrangle. | Business, international | Pinkerton, Caroline | |||
| Agencies aim to crack States. | Business, international | ||||
| Agencies warned to adapt. | Business, international | Tungate, Mark, Wilson, Penny | |||
| Agency numbers nosedive. | Business, international | Sinaga, Simon | |||
| Aiming to reign in Spain. | Business, international | Tungate, Mark | |||
| A new Arab voice in a difficult world. | Business, international | Tungate, Mark | |||
| A star in China. | Business, international | Harvey, Craig | |||
| Bargain buys for Publicis. | Business, international | ||||
| Battle of the big four. | Business, international | Tungate, Mark | |||
| BBDO takes stake in Japanese shop. | Business, international | Grey, Campbell | |||
| Bold TV launch in face of crisis. | Business, international | Sinaga, Simon | |||
| Bonded by brands. | Business, international | Manasek, Jared | |||
| Chinese power struggle. | Business, international | Hughes, Owen | |||
| Crisis hits Asian pollsters. | Business, international | Deal, Helen | |||
| Cut throat market. | Business, international | Swingewood, Delwyn | |||
| Data lifts hopes. | Business, international | ||||
| Dentsu and Tempus form global venture? | Business, international | Wilson, Penny | |||
| Dentsu dives for Euro pearl. | Business, international | Wilson, Penny | |||
| Dentsu on prowl. | Business, international | Swingewood, Delwyn, Goyoaga, Beatriz | |||
| Dentsu's cutting edge. | Business, international | Gray, Campbell | |||
| Departing broadcast chief calls for change. | Business, international | Smith, Gary | |||
| De Telegraaf looks abroad. | Business, international | Flanagan, Mary | |||
| Dutch TV "overrated". | Business, international | Flanagan, Mary | |||
| Eyes on China. | Business, international | ||||
| Footwear foes. | Business, international | ||||
| Getting lost in the crowd. | Business, international | ||||
| Giant merger edges closer. | Business, international | Wilson, Penny | |||
| Green light for foreign media. | Business, international | Sinaga, Simon | |||
| Guerilla advertising. | Business, international | Swingewood, Delwyn | |||
| Heaven scent. | Business, international | Tungate, Mark | |||
| Hola! says bonjour. | Business, international | Jones, Wendy | |||
| How to become a client server. | Business, international | Nordlov, Peter | |||
| Latin hot spot lures networks. | Business, international | Torquata, Cid | |||
| Lauder empire in turmoil. | Business, international | Pinkerton, Caroline | |||
| Media group wins two court battles. | Business, international | ||||
| Media networks target Thailand. | Business, international | Deal, Helen | |||
| Merger spawns net ad colossus. | Business, international | ||||
| Middles East's ad industry 'dishonest and complacent.' | Business, international | Tungate, Mark | |||
| MindShare hits Japan. | Business, international | Gray, Campbell | |||
| MTV and CNN pull plug in Amsterdam. | Business, international | Flanagan, Mary | |||
| Murdoch stakes out Fox for cash. | Business, international | Swingewood, Delwyn | |||
| Music channel rivalry hots up. | Business, international | Tungate, Mark | |||
| Nilesat to end TV monopoly? | Business, international | Warg, Peter | |||
| On the ball in Brazil. | Business, international | Swingewood, Delwyn | |||
| On the march. | Business, international | Swingewood, Delwyn | |||
| Paris Match goes global. | Business, international | Jones, Wendy | |||
| P&G wants better net ads. | Business, international | Tungate, Mark | |||
| Publicis marches on. | Business, international | Smith, Gary | |||
| Saviour for Asia Inc. | Business, international | Deal, Helen | |||
| Sporting chance. | Business, international | Swingewood, Delwyn | |||
| Star billings. | Business, international | Swingewood, Delwyn | |||
| Street fighter. | Business, international | Moore, Leslie | |||
| Sweet dreams. | Business, international | Swingewood, Delwyn | |||
| Sweet taste of success. | Business, international | Tungate, Mark | |||
| TBWA in Nissan deal. | Business, international | Gray, Campbell | |||
| Team player. | Business, international | Jones, Wendy | |||
| The Argentine candidate. | Business, international | Swingewood, Delwyn | |||
| Time Warner sharpens its vision of Europe. | Business, international | Tungate, Mark | |||
| Tough at the top. | Business, international | Potterton, Louise | |||
| TV grits its teeth. | Business, international | Swingewood, Delwyn | |||
| Walker speeds up. | Business, international | Tungate, Mark | |||
| West cashes in on Russian TV. | Business, international | Zolotov, Andrei | |||
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