| Marketing Management 2007 |
| Title | Subject | Authors |
|---|
| "Adverstories."(advertising that retells a story) | Business, general | Smith, J. Walker |
| Another shibboleth bites the dust.(brand personification) | Business, general | Schultz, Don E. |
| A tale of two brand experiences.(On Brands and branding) | Business, general | Schultz, Don E. |
| Boomers are business.(Marketing that works)(consumer behavior of the baby boom generation) | Business, general | Wyner, Gordon A. |
| Building blocks.(marketing measurement and investments) | Business, general | LaPointe, Pat |
| Case in point: reaping rewards. | Business, general | Kale, Sudhir H., Klugsberger, Peter |
| Cementing relationships.(Case in point)(customer choice) | Business, general | Braselton, Jim, Blair, Bruce |
| Cost, performance, and value.(Marketing briefs)(B2B PERSPECTIVES FROM INSTITUTE FOR THE STUDY OF BUSINESS MARKETS) | Business, general | |
| Courting excellence.(conducting Wimbeldon) | Business, general | Olson, Eric M., Milliman, John F., Slater, Stanley F. |
| Customer bonding: beyond communications.(Column) | Business, general | Marks, Wayne |
| Dividing devotion.(customer relationship segmentation) | Business, general | Story, John W. |
| Enhancing salespeople's effectiveness. | Business, general | Lane, Nikala, Cravens, David W., Piercy, Nigel F. |
| 'E-volution' to revolution.(e-services) | Business, general | Parasuraman, A., Colby, Charles L., Woodall, Regina D. |
| Experience required.(client development techniques)(Cover story) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Extending from the core.(Marketing that works)(strategic planning) | Business, general | Wyner, Gordon A. |
| Face the media future.(marketing) | Business, general | Wyner, Gordon A. |
| Food and drink.(Marketing briefs)(Graph) | Business, general | |
| For good measure.(customer loyalty measures) | Business, general | Brandt, D. Randall |
| Green is not an attitude.(After thoughts)(getting people to act green) | Business, general | Smith, J. Walker |
| Hear and now.(listening-centered marketing) | Business, general | Blackshaw, Pete |
| Iron determination.(learning from World Triathlon Corporation's Ironman Triathlon) | Business, general | Grapentine, Terry |
| Leader as buccaneer.(leadership management) | Business, general | Luechauer, David L. |
| Leader as inquirer.(leadership JOURNEY) | Business, general | Locander, William B., Luechauer, David L. |
| Leadership as golf.(leadership JOURNEY)(comparison of golf techniques and marketing management techniques) | Business, general | Locander, William B., Luechauer, David L. |
| Leadership is like theater. | Business, general | Locander, William B., Luechauer, David L., Pope, John |
| Lost in transition.(branding products and services) | Business, general | Schultz, Don E. |
| Loyalty linkage.(Customer bonding)(customer loyalty metrics) | Business, general | Crosby, Lawrence A., Lunde, Brian |
| Marketing counterterrorism IT in the digital era.(implementation of statewide intelligence management system) | Business, general | |
| Marketing that works: customer experiences in the bag.(Column) | Business, general | Wyner, Gordon A. |
| Mocha Moxie: metaphors of leadership.(chocolates and leadership) | Business, general | Locander, William B., Luechauer, David L. |
| Mouth to mouth.(Marketing briefs)(New Ideas from MARKETING SCIENCE INSTITUTE)(measurement of online discourse) | Business, general | |
| On brands and branding: social call.(Column) | Business, general | Schultz, Don E. |
| Online leverage for salespeople.(B2B PERSPECTIVE FROM)(Institute for the study of Business Markets) | Business, general | |
| On their behalf.(marketing innovations) | Business, general | Crosby, Lawrence A., Johnson, Sheree L., Marks, Wayne |
| On the mark.(trademark laws) | Business, general | Osler, Rob |
| Passion comes alive.(Customer bonding) | Business, general | Marks, Wayne |
| Product for hire.(marketing innovations to attract customers) | Business, general | Anthony, Scott D., Sinfield, Joseph V. |
| Quiet commute.(Marketing briefs) | Business, general | |
| Relationship management revisited.(customer relationship management) | Business, general | Wyner, Gordon A. |
| Remapping the marketplace.(use of GeoWeb) | Business, general | Smith, J. Walker |
| Risk jockey.(brand valuation) | Business, general | Haxthausen, Ove |
| Rocket plan.(a rigorous pricing approach) | Business, general | Burton, Mark, Haggett, Steve |
| Saving the world with cause-related marketing. | Business, general | Chiagouris, Larry, Ray, Ipshita |
| Service smarts. | Business, general | Schneider, Benjamin, Young, Scott A., Macey, William H. |
| Sowing the seeds.(understanding the customer buying process) | Business, general | Pocharski, Mark, Jacobson, Sheryl |
| Surveyor of the fittest.(assessing market viability) | Business, general | Li, Hongjun |
| The endless debate.(customer measures) | Business, general | Crosby, Lawrence A. |
| The golden rules. | Business, general | Weaver, Dianne Altman, Grapentine, Terry H. |
| The inside track.(marketing information technology investment) | Business, general | Steven, David |
| The medium is the product. | Business, general | Smith, J. Walker |
| The nature of nurture.(Marketing briefs)(New Ideas from Marketing Science Institute)(organic growth)(Excerpt) | Business, general | |
| The right tools.(return on investment tools) | Business, general | Gow, Glenn |
| The terror of marketing.(After thoughts)(Column) | Business, general | Smith, J. Walker |
| The village voice.(communities of customers) | Business, general | Hanssens, Dominique M., Taylor, Earl L. |
| Time to lead.(new MEDIA)(need for leadership in marketing) | Business, general | Blackshaw, Pete |
| Unlock profit potential.(use of return on investment as a marketing metric) | Business, general | Lenskold, James |
| Vision quest.(Case in point) | Business, general | Zimmer, John, Wolfe, Catherine |
| What they know and we don't.(On Brands and branding) | Business, general | Schultz, Don E. |
| Widening the moat.(achieving corporate growth through brand management) | Business, general | Neal, Willaim, Struass, Ron |
| Will your online retailing be a site for sore eyes? | Business, general | Long, Mary M., Chiagouris, Larry |
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