| Health Marketing Quarterly |
| Title | Subject | Authors |
|---|
| A comparison of hospice gatekeepers: do they have the necessary information to refer? | Health care industry | Bebko, Charlene Pleger |
| A gap analysis of HMO service quality.(health maintenance organization) | Health care industry | Ferguson, Jeffery M., Higgins, Lexis F. |
| A gap analysis of HMO service quality.(health maintenance organization) | Health care industry | Higgins, Lexis F., Ferguson, Jeffrey M. |
| A gift for Mom: an ob/gyn public relations project - a case study. | Health care industry | Ritchey, David |
| A hybrid approach for managing a medical record facility information system. | Health care industry | Barr, Peter B., Dave, Dinesh S., May, Douglas B. |
| A multivariate analysis of long-term care nursing services. | Health care industry | Segal, Madhav N. |
| An applied master's degree curriculum for health services administrators in the 1990's. | Health care industry | Bates, George E., Jr., Walston, Sydney C. |
| A perspective for understanding moral commitment: the physician's case. | Health care industry | Bonnici, Joseph L. |
| Applying mail response enhancement techniques to health care surveys: a cost-benefit approach. | Health care industry | Finlay, Jim, Thistlethwaite, Paul C. |
| A proposed health model: a step before model confirmation. | Health care industry | Gauff, Joseph F., Jr. |
| Assessing the feasibility of risk contracted HMOs for the elderly: applying the marketing concept. (health maintenance organizations) (Marketing Applications to Select Health Services) | Health care industry | Bingham, Frank G., Jr., Quigley, Charles J., Jr., Checko, Mary Beth |
| Assessing the quality of health care: a consumerist approach. | Health care industry | Soliman, Ahmed A. |
| A strategic approach to service quality: a field study in a rural health care setting. | Health care industry | Yasin, Mahmoud M., Green, Ronald F. |
| A Ten Year Update on the Marketing Life Cycle for Hospital Information Technologies. | Health care industry | Sobol, Marion G., Woods, Jason A. |
| Benefit segmentation of the fitness market. | Health care industry | Brown, Joseph D. |
| Booming business, minimal marketing: the child care industry. (Marketing Applications to Select Health Services) (Industry Overview) | Health care industry | Barnes, Nora Ganim, Adamczyk, Damiane |
| Children's immunizations: the gap between parents and providers.(Statistical Data Included) | Health care industry | Darden, Paul M., Mack, Rhonda W. |
| Cigarettes and health: historical controversies and constraints. (part 1) | Health care industry | Lesch, William C., Middendorf-Brand, Michelle |
| Cigarettes and health: historical controversies and constraints. (part 2) | Health care industry | Lesch, William C., Middendorf-Brand, Michelle |
| Congregate care facility selection: a conjoint approach. | Health care industry | Yavas, Ugur, Shemwell, Donald J. |
| Containing health care costs: the effects of an infant wellness program. | Health care industry | Elliott, Clifford, Varon, Todd |
| Current trends and challenges in marketing an executive candidate. | Health care industry | Zajas, Jay, Cates, Harold R. |
| Dimensions of Patient Empowerment: Implications for Professional Services Marketing. | Health care industry | Ouschan, Robyn, Sweeney, Jillian C., Johnson, Lester W. |
| Employee wellness program marketing: an organizational theory perspective. | Health care industry | Campbell, David P. |
| Enhancing operational efficiency in a health care organization. | Health care industry | Alavi, Jafar, Yasin, Mahmoud M., Yavas, Ugur |
| Factors Influencing Employee Health Plan Choice in the Corporate Setting. | Health care industry | Risker, D. Christopher |
| Geographic aggregation of health data: a comparison of alternatives for 1990 and beyond. (Generic Marketing Tools and Concepts) | Health care industry | Humphrey, Alan B., Lewis, Robert F. |
| Have health care professionals adopted the marketing concept? | Health care industry | Hampton, Gerald M. |
| History and process of the Medicare reimbursement programs. | Health care industry | Rayburn, J. Michael |
| HMO versus private care medical systems: a study to determine the aging consumers' satisfaction with medical care under these two systems. (Health Maintenance Organization) | Health care industry | Leventhal, Richard C. |
| How consumers evaluate health care quality: part I. | Health care industry | Moore, Stephen T., Bopp, Kenneth D. |
| Key steps in the strategic analysis of a dental practice.(Statistical Data Included) | Health care industry | Boardman, Anthony E., Vining, Aidan R., Armstrong, James L. |
| Managed care positives and negatives for health care marketing. | Health care industry | Cooper, Philip D. |
| Managed care: the danger of replacing the doctor-patient relationship with contractual obligations. | Health care industry | Weinberg, David L., Goldman, Robert L. |
| Market Factors That Influence Medicare Recipients' Choice of Health Plan. | Health care industry | Scherban, Dwight M., Nightingale, Charles H. |
| Marketing guidelines for providers of mental health and chemical dependency services - responding to changes in the packaging and purchase of behavioral health benefits. (Marketing Applications to Select Health Services) | Health care industry | Oss, Monica E. |
| Marketing mental health: a case study of the INTERACT mental health newsletter. | Health care industry | Rappoport, Paul S. |
| Marketing quality in nursing facilities. | Health care industry | Chaiken, Michael A. |
| Market signaling for physicians. | Health care industry | Herbig, Paul, Milewicz, John |
| Maximizing satisfaction and managing dissatisfaction in mental health and human services: a model for administrative practice. | Health care industry | Moore, Stephen T. |
| Message content of alcohol moderation TV commercials: impact of corporate versus nonprofit sponsorship.(Statistical Data Included) | Health care industry | Lavack, Anne M. |
| Message Framing and Credibility: Application in Dental Services. | Health care industry | Arora, Raj |
| Nursing home selection: replication, decision recency and strategic implications. | Health care industry | Van Auken, Stuart |
| Perceptions of the community on the pricing of community mental health services. | Health care industry | Ogden, J.R., Ogden, Denise T. |
| Perceptions of young adults as to the future of health care in the 21st Century.(Statistical Data Included) | Health care industry | Tootelian, Dennis H., Gaedeke, Ralph M. |
| Physician employment experiences in health maintenance organizations: analysis of an urban HMO. | Health care industry | McBride, William, Rearick, David |
| Promotional Model: A New Direction for the National Programme on Immunization (NPI) and Oral Rehydration Therapy (ORT) in Nigeria. | Health care industry | Ekerete, P.P. |
| Retail health marketing: evaluating consumers' choice for healthier foods.(Statistical Data Included) | Health care industry | Nayga, Rodolfo M., Jr. |
| Stop the hospital: I want to get off. | Health care industry | Freed, David, H. |
| Strategic marketing for charitable organizations. | Health care industry | Barnes, Nora Ganim, Fitzgibbons, Debra A. |
| Tackling no-show behavior: a market-driven approach. | Health care industry | Javalgi, Rajshekhar G., Garuda, Sanjay R., Talluri, Vijay S. |
| The components of satisfaction with outpatient pharmacy services. | Health care industry | Lang, James R., Fullerton, Sam D. |
| The effect of consumer perceptions on generic OTC usage among the elderly. (over-the-counter drugs) | Health care industry | Pelton, Lou E., Lumpkin, James R., Strutton, H. David |
| The influence of older consumers' information search activities on their use of health care innovations. | Health care industry | Pelton, Lou E., Strutton, H. David |
| The instrumental role of product information: a study of warning labels for non-prescription drugs. | Health care industry | Ferguson, Jeffery M., Discenza, Richard |
| The potential for marketing in the clinical services area. | Health care industry | Sanchez, Peter M. |
| The Potential Impact of the North American Free Trade Agreement on American Dental Licensure: A European Community Model. | Health care industry | Paul, David P. III |
| The Potential of Hospital Website Marketing. | Health care industry | Sanchez, Peter M. |
| The role of healthcare marketing: in the aftermath of the anti-referral movement. | Health care industry | Trombetta, William, Woodard-Burke, Nancy |
| The use of marketing strategy by pharmacists. | Health care industry | Franzak, Frank J. |
| Understanding the Effects of Nurses, Patients' Hospital rooms, and Patients' Perception of Control on the Perceived Quality of a Hospital. | Health care industry | Gotlieb, Jerry B. |
| Why are older patients and less educated patients less satisfied with health care quality? | Health care industry | John, Joby |
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