| Journal of Consumer Research 2006 |
| Title | Subject | Authors |
| Accessibility-diagnosticity and the multiple pathway anchoring and adjustment model. | Social sciences | Jr, John G. Lynch |
| A cue alone or a probe to think? The dual role of Affect in product evaluations. | Social sciences | Bakamitsos, Georgios A. |
| A functional magnetic resonance imaging study of neural dissociations between brand and person judgments. | Social sciences | Yoon, Carolyn, Feinberg, Fred, Gutchess, Angela H., Polk, Thad A. |
| A metacognitive model of attitudes. | Social sciences | Petty, Richard E. |
| A multiple pathway anchoring and adjustment (MPAA) model of attitude generation and recruitment. | Social sciences | Cohen, Joel. B., II, Americus Reed |
| Articulation compatibility in eliciting price bids. | Social sciences | Chernev, Alexander |
| Attitude research: between OckhamEs rajor and the fundamental attribution error.(construal models) | Social sciences | Schwarz, Norbert |
| Beauty and the beholder: toward an integrative model of communication source effects. | Social sciences | Herr, Paul M., Kang, Yong-Soon |
| Brand extensions of experiential goods: movie sequel evaluations. | Social sciences | Sood, Sanjay, Dreze, Xavier |
| Complaining to the masses: the role of protest framing in customer-created complaint web sites. | Social sciences | Ward, James C., Ostrom, Amy L. |
| Consistency and validity issues in consumer judgements. | Social sciences | Mishra, Arul, Nayakankuppam, Dhananjay |
| Consumer gift systems. | Social sciences | Giesler, Markus |
| Consumers' immediate memory of prices. | Social sciences | Laurent, Gilles, Vanhuele, Marc, Dreze, Xavier |
| Debiasing insights from process tests. | Social sciences | Luce, Mary Frances, Kahn, Barbara E., Nowlis, Stephen M. |
| Decision focus on consumer choice among assortments. | Social sciences | Chernev, Alexander |
| Determinants of trademark dilution. | Social sciences | Morrin, Maureen, Lee, Jonathan, Allenby, Greg, M. |
| Differentiation and parity in assortment pricing. | Social sciences | Chernev, Alexander |
| Does marketing products as remedies create oget out of jail free cardso? | Social sciences | Cohen, Joel B., Bloom, Paul N., Bolton, Lisa E. |
| Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?(advertisement) | Social sciences | Grewal, Dhruv, Roggeveen, Anne L., Gotlieb, Jerry |
| Dynamic pricing and consumer fairness perceptions. | Social sciences | Haws, Kelly L., Bearden, William |
| Effect of response time on perceptions of bargaining outcomes. | Social sciences | Srivastava, Joydeep, Oza, Shweta |
| Effects of prototype and exemplar fit on brand extension evaluations: a two-process contingency model. | Social sciences | Mao, Huifang, Krishnan, H. Shanker |
| From labeling possessions to possessing labels: ridicule and socialization among adolescents. | Social sciences | Wooten, David B. |
| How nothing became something: white space, rhetoric, history, and meaning. | Social sciences | Pracejus, John W., Olsen, G. Douglas, OEGuinn, Thomas C. |
| Learning through Virtual Product Experience: the role of imagery on true versus false memories. | Social sciences | Schlosser, Ann E. |
| Mapping the frontiers: theoretical advances in consumer research on memory, affect, and persuation. | Social sciences | Maheswaran, Durairaj, Peracchio, Laura A., Johar, Gita Venkataramani |
| Media transportation and advertising. | Social sciences | Wang, Jing, Calder, Bobby J. |
| Nation equity: incidental emotions in country-of-origin effects. | Social sciences | Maheshwaran, Durairaj, Chen, Cathy Yi |
| Now or never: effects of limited purchase opportunities on patterns of regret over time. | Social sciences | Abendroth, Lisa J., Diehl, Kristin |
| Perspectives on parsimony: how long is the coast of England? A reply to Park and Macinnis; Schwarz; Petty; and Lynch.(multiple pathway anchoring and adjustment model) | Social sciences | Cohen, Joel B., II, Americus Reed |
| Price fairness: good and service differences and the role of vendor costs. | Social sciences | Alba, Joseph W., Bolton, Lisa E. |
| Repenting hyperopia: an anaysis of self-control regrets. | Social sciences | Kivetz, Ran, Keinan, Anat |
| Shopping goals, goal concreteness, and conditional promotions. | Social sciences | Ariely, Dan, Lee, Leonard |
| Social comparison theory and deception in the interpersonal exchange of consumption information. | Social sciences | White, Katherine, Dahl, Darren W., Argo, Jennifer J. |
| Spillover effects: how consumers respond to unexpected changes in price and quality. | Social sciences | Meyer, Robert J., Janakiraman, Narayan, Morales, Andrea C. |
| Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction. | Social sciences | Tavassoli, Nader T., Fitzsimons, Gavan J. |
| Sponsorship-linked marketing: the role of articulation in memory. | Social sciences | Cornwell, T. Bettina, Humphreys, Michael S., Maguire, Angela M., Weeks, Clinton S., Tellegen, Cassandra L. |
| The glocalization of youth culture: the global youth segment as structures of common difference. | Social sciences | Kjeldgaard, Dannie, Askegaard, Soren |
| The importance and functional significance of affective cues in consumer choice. | Social sciences | Chattopadhyay, Amitava, Darke, Peter R., Ashworth, Laurence |
| The moderating effect of relationship norm salience on consumers' loss aversion. | Social sciences | Zhang, Meng, Aggarwal, Pankaj |
| The price of "Free"-dom: consumer sensitivity to promotions with negative contextual influences. | Social sciences | Morwitz, Vicki G., Chandran, Sucharita |
| The role of arousal in commitment: an explanation for the number of counterarguments. | Social sciences | Raju, Sekar, Unnava, Rao H. |
| WhatEs in and whatEs out: questions on the boundaries of the attitude construct. | Social sciences | Park, C. Whan, Macinnis, Deborah J. |
| When choosing is not deciding: the effect of perceived responsibility on satisfaction. | Social sciences | McGill, Ann L., Botti, Simona |
| When more may be less: the effects of regulatory focus on responses to different comparative frames. | Social sciences | Maheswaran, Durairaj, Jain, Shailendra Pratap, Agrawal, Nidhi |
| Why it is so hard to predict our partner's product preferences: the effect of target familiarity on prediction accuracy. | Social sciences | Warlop, Luk, Lerouge, Davy |
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