| Journal of Business Research 2006 |
| Title | Subject | Authors |
|---|
| A Bertrand model of pricing of complementary goods under information asymmetry. | Business, general | Samar K. Mukhopadhyay, Xiaowei Zhu, Xiaohang Yue |
| A cross-cultural test of the efive-factor model of personality and transformational leadershipE.(transformation leadership models) | Business, general | Lian Shao, Sheila Webber |
| Active trust development of local senior managers in international subsidiaries. | Business, general | David K. Tse, Simon S. K. Lam, Julie Juan Li, Kevin Zheng Zhou |
| Advances in coaching practices: a humanistic approach to coach and client roles.(sports training and athlete performance) | Business, general | James E. Bartlett |
| A dynamic nonlinear model of online retail competition using Cusp Catastrophe Theory. | Business, general | Sanjoy Ghose, Wenyu Dou |
| An analysis and the effects of class - action lawsuits. | Business, general | Paul Sergius Koku |
| Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format. | Business, general | Dhruv Grewal, Rajesh Chandrashekaran |
| An extension of the marriage metaphor in buyeruseller relationships: an exploration of individual level process dynamics. | Business, general | John H. Bantham, Kevin G. Celuch, Chickery J. Kasouf |
| An information processing review of the subjective value of money and prices.(consumer preferences and product prices) | Business, general | Priya Raghubir |
| An integrated model of risk and risk-reducing strategies. | Business, general | Jinsook Cho, Jinkook Lee |
| Antecedents and consequence of Korean and Japanese new product advantage. | Business, general | Cheryl Nakata, Heungsoo Park, Subin Im, Young-Won Ha |
| Are investment bankers good for acquisition premiums? | Business, general | Patrizia Porrini |
| Are mergers and acquisitions contagious?(mergers and acquisitions on vendor relations ) | Business, general | Christina Oberg, Johan Holtstrom |
| Balancing external adaptation and internal effectiveness: achieving better brand performance. | Business, general | Aron O'Cass, Liem Viet Ngo |
| Bases of e-store loyalty: perceived switching barriers and satisfaction. | Business, general | George Balabanis, Nina Reynolds, Antonis Simintiras |
| Building a national competitiveness program. | Business, general | John C. Ickis |
| Building strong brands in retailing.(brand equity management) | Business, general | Arch G. Woodside, Martin G. Walser |
| Centrality of customer and supplier interaction in innovation. | Business, general | Michael Lewis, Thomas Johnsen, Nigel Caldwell, Wendy Phillips |
| CEO attributes associated with attitude toward change: the direct and moderating effects of CEO tenure. | Business, general | Martina Musteen, Vincent L. Barker, Virginia L. Baeten |
| Coercive strategy in interfirm cooperation: mediating roles of interpersonal and interorganizational trust . | Business, general | Hang-yue Ngo, Steven S. Lui, Alice H.Y. Hon |
| Consumer decision-making styles and mall shopping behavior: building theory using exploratory data analysis and the comparative method. | Business, general | Arch G. Woodside, Scarlett Wesley, Melody LeHew |
| Consumer responses to service recovery strategies: the moderating role of online versus offline environment. | Business, general | Dhruv Grewal, Kenneth L. Bernhardt, Katherine E. Harris, Lois A. Mohr |
| Consumer willingness to claim a price-matching refund: A look into the process. | Business, general | Dhruv Grewal, Monika Kukar-Kinney |
| Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay. | Business, general | Morris B. Holbrook |
| Corporate social performance and geographical diversification. | Business, general | Stephen Pavelin, Stephen J. Brammer, Lynda A. Porter |
| Corrigendum to "Repeated real options: optimal investment behaviour and a good rule of thumb" [Journal of Economic Dynamics and Control 29(6) (2005) 1025u1041].(Correction notice) | Business, general | Nikolaj Malchow-Moller, Bo Jellesmark Thorsen |
| Could co-op advertising be a manufacturer's counterstrategy to store brands? | Business, general | Georges Zaccour, Salma Karray |
| Credit contagion and aggregate losses. | Business, general | Stefan Weber, Kay Giesecke |
| Customer-induced uncertainty in predicting organizational design: Empirical evidence challenging the service versus manufacturing dichotomy. | Business, general | Grant Miles, Sanjib Chowdhury |
| Customer orientation, conflict, and innovativeness in Japanese sales departments. | Business, general | Makoto Matsuo |
| Debiasing omission neglect . | Business, general | David M. Sanbonmatsu, Paul M. Herr, Frank R. Kardesa, Steven S. Posavac, David Silvera, Maria L. Cronley, Susan Schertzer, Felicia Miller, Murali Chandrashkaran |
| Defending the market in Latin America: appreciating Costa Rica's success. | Business, general | Forrest D. Colburn |
| Designing teams for speedy product development: the moderating effect of technological complexity. | Business, general | Pilar Carbonell, Ana I. Rodriguez |
| Destination image and destination personality: an application of branding theories to tourism places. | Business, general | Muzaffer Uysal, Sameer Hosany, Yuksel Ekinci |
| Direct and indirect effects of self-image congruence on brand loyalty. | Business, general | Dong-Jin Lee, Andreas Herrmann, Frank Kressmann, M. Joseph Sirgy, Frank Huber, Stephanie Huber |
| Distressed firms and the secular deterioration in usefulness of accounting information. | Business, general | George Joseph, Roland Lipka |
| Divergence between informant and archival measures of the environment: real differences, artifact, or perceptual error? | Business, general | Kathleen M. Sutcliffe, Mousumi Bhattacharya, D. Harold Doty, Kathleen K. Wheatley |
| Diversity at the executive suite: a resource-based approach to the customer orientationuorganizational performance relationship. | Business, general | Bulent Menguc, Seigyoung Auh |
| Does coercion drive firms to adopt 'voluntary' green initiatives? relationships among coercion, superior firm resources, and voluntary green initiatives . | Business, general | Thomas J. Douglas, Bruce Clemens |
| Does gender moderate the effects of role stress in frontline service jobs? | Business, general | Emin Babakus, Ugur Yavas, Osman M. Karatepe, Turgay Avci |
| Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. | Business, general | Aron O'Cass, Jay Weerawardena, Craig Julian |
| Does marketing success lead to market success? | Business, general | Shelby D. Hunt, Dennis B. Arnett |
| Does power sharing matter? The role of power and influence in alliance performance. | Business, general | Margaret A. White, Senthil Kumar Muthusamy |
| Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?(information technology ) | Business, general | S.Tamer Cavusgil, Daekwan Kim, Steven H. Seggie |
| Economic incentives and small firms: does it pay to be green? | Business, general | Bruce Clemens |
| Economic versus social exchange in marketing places: an empirical study among manufacturing firms. | Business, general | Daryl McKee, Guangping Wang |
| Effect of department structure on the organizational citizenship behavior/ department effectiveness relationship.(organizational structure and customer relations) | Business, general | Amy L. Brownlee, Timothy DeGroot |
| Efficiency versus effectiveness in business networks.(management of business networks ) | Business, general | Stefanos Mouzas |
| Emotional exhaustion and organizational deviance: can the right job and a leader's style make a difference?(emotional imbalance and leadership styles ) | Business, general | William B. Locander, Fernando Jaramillo, Jay Prakash Mulki |
| Employee job response as a function of ethical context and perceived organization support. | Business, general | Sean Valentine, Martin M. Greller, Sandra B. Richtermeyer |
| Enhancing alliance performance: the effects of contractual-based versus relational-based governance. | Business, general | S. Tamer Cavusgil, Yikuan Lee |
| Estimating all possible SUR models with permuted exogenous data matrices derived from a VAR process.(Seemingly Unrelated Regressions, Vector Autoregressive) | Business, general | Erricos J. Kontoghiorghes, Cristian Gatu |
| eTransQual: a transaction process-based approach for capturing service quality in online shopping. | Business, general | Hans H. Bauer, Tomas Falk, Maik Hammerschmid |
| eWOM: the impact of customer - to - customer online know - how exchange on customer value and loyalty.(electronic word of mouth marketing) | Business, general | Andrew J. Czaplewski, Talai Osmonbekov, Thomas W. Gruen |
| Family business structure and succession: critical topics in Latin American experience.(Case study) | Business, general | Esteban R. Brenes, Kryssia Madrigal, German E. Molina-Navarro |
| Family communication and parental influence on children's brand attitudes. | Business, general | Yi-Ching Hsieh, Hung-Chang Chiu, Chia-Chi Lin |
| Family ties, interlocking directors and performance of business groups in emerging countries: the case of Chile.(Case study) | Business, general | Francisca Silva, Nicolas Majluf, Ricardo D. Paredes |
| Financial distress costs in Latin America: a case study.(Case study) | Business, general | Luis J. Sanz, Julio Ayca |
| Future of strategy is leadership. | Business, general | Derek F. Abell |
| Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store. | Business, general | Eric R. Spangenberg, Bianca Grohmann, David E. Sprott, Daniel L. Tracy |
| Getting one's own way: an investigation of influence attempts by marketers on nonmarketing members of the firm. | Business, general | William B. Locander, Greg W. Marshall, Daniel J. Goebel |
| Hedonic and utilitarian shopping value: investigating differential effects on retail outcomes. | Business, general | Michael A. Jones, Mark J. Arnold, Kristy E. Reynolds |
| Home Depot in Chile: case study.(Case study) | Business, general | Constanza Bianchi |
| How habit and satisfaction affects player retention for online gambling. | Business, general | Bill Jolleya, Richard Mizerskib, Doina Olarub |
| How habit and satisfaction affects players retention for online gambling. | Business, general | Bill Jolley, Richard Mizerski, Doina Olaru |
| How interdependence affects subsidiary performance.(multinational corporations and subsidiary performance) | Business, general | Mohan Subramaniam, Sharon Watson |
| How market orientation affects female service employees in Thailand. | Business, general | Samart Powpaka |
| How technology advances influence business research and marketing strategy. | Business, general | Roland T. Rust, Francine Espinoza |
| How tourists consume a destination. | Business, general | Bob McKercher, Celia Wong, Gigi Lau |
| If i touch it i have to have it: individual and environmental influences on impulse purchasing. | Business, general | Terry L. Childers, Joann Peck |
| If I touch it I have to have it: Individual and environmental influences on impulse purchasing. | Business, general | Joann Pecka |
| Individual values, Organizational Context, and self-perceptions of employee creativity: evidence from Egyptian organizations. | Business, general | Gillian Rice |
| Industrial buyers' risk aversion and channel selection. | Business, general | Marjorie J. Cooper, Kirk L. Wakefield, John F. Tanner |
| Influence strategy efficacy in supplier u distributor relationships. | Business, general | Janice M. Payan, John R. Nevin |
| Initiating strategic planning. | Business, general | Emmanuel Ogbonna, LLoyd C. Harris |
| Innovation creation by online basketball communities.(technological innovations) | Business, general | Johann Fuller, Gregor Jawecki, Hans Muhlbacher |
| Innovation orientation outcomes: the good and the bad.(product innovations and market share) | Business, general | Penny M. Simpson, Judy A. Siguaw, Cathy A. Enz |
| Institutional antecedents and performance consequences of influence strategies in export channels to Eastern European transitional economies. | Business, general | Daniel C. Bello, Cristian Chelariu, David I. Gilliland |
| Institutional ownership and the quality of earnings. | Business, general | Uma Velury, David S. Jenkins |
| In-store music and consumer-brand relationships: relational transformation following experiences of (mis)fit. | Business, general | Michael Morrison, Michael Beverland, Mile Terziovski, Elison Ai Ching Lim |
| Internal - market orientation and its measurement. | Business, general | Spiros P. Gounaris |
| International competition in mature, localized industries: evidence from the U.S. furniture industry. | Business, general | Manzur Rahman, John G. Michel, Kendall Roth, Claudio Carpano |
| International diversification and firm performance in Mexican firms: a curvilinear relationship? | Business, general | Douglas E. Thomas |
| Internet blogs as a tourism marketing medium: a case study. | Business, general | Yu-Shan Lin, Jun-Ying Huang |
| Introduction to the special section on retailing research: the mind and emotion of the 21st century shopper.(7th SMA Retailing Research Symposium ) | Business, general | Jean-Charles Chebat, Barry J. Babin, Robert Robicheaux |
| Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship. | Business, general | Ken Matsuno, Neeraj Bharadwaj |
| Is Guanxi (relationship) a bridge to knowledge transfer? | Business, general | Bala Ramasamy, K. W. Goh, Matthew C. H. Yeung |
| Labor market rigidities and R and D-based growth in the global economy.(Research and Development) | Business, general | Fuat Sener |
| Labor market trends with balanced growth. | Business, general | Steven P. Cassou, William F. Blankenau |
| Leader-member exchange in a Chinese context: antecedents, the mediating role of psychological empowerment and outcomes. | Business, general | Zhen Xiong Chen, Samuel Aryee |
| Learning and locale: the role of information, memory and environment in determining export differentiation advantage. | Business, general | Pierre Berthon, Anna Kaleka |
| Leisure motives of eating out in night markets.(customer leisure spending for restaurant food) | Business, general | An-Tien Hsieh, Janet Chang |
| Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile. | Business, general | Constanza C. Bianchi, Enrique Ostale |
| Liability of foreignness and entry mode choice: Taiwanese firms in Europe. | Business, general | Tain-Jy Chen |
| Local linkages and their effects on headquarters' use of process controls.(process controls by subsidiaries and main offices ) | Business, general | Chwo-Ming Joseph Yu, Huang-Che Wong |
| Male versus female consumer decision making styles. | Business, general | Vincent-Wayne Mitchell, Cathy Bakewell |
| Management of buyer-supplier conflict: the case of the Turkish automotive industry. | Business, general | Kamil M. Kozana, Nazli S. Wastib, Ayca Kumanc |
| Managing relationships in showery weather: The role of umbrella agreements.(umbrella agreements and business network group relations ) | Business, general | Stefanos Mouzas, David Ford |
| Mapping strategic decision-making in cross-functional contexts. | Business, general | Arch G. Woodside, Victoria L. Crittenden |
| Market performance and deviance from industry norms: (Mis)alignment of organizational risk and industry risk. | Business, general | Todd M. Alessandri, Raihan H. Khan |
| Modeling motivations and perceptions of Portuguese tourists. | Business, general | Antonia Correia, Patricia Oom do Valle, Claudia Moco |
| Moving or doing? knowledge flow, problem solving, and change in industrial networks.(industrial business networks and knowledge management ) | Business, general | Ulf Andersson, Martin Johanson, Desiree Blankenburg Holm |
| Multidimensional versus unidimensional measures in assessing national culture values: the Hofstede VSM 94 example.(Geert Hofstede, Value Survey Module) | Business, general | William O. Bearden, R. Bruce Money, Jennifer L. Nevins |
| Ongoing search among industrial buyers.(industrial trade shows and buyer behavior ) | Business, general | Francesca Golfetto, Diego Rinallo, Stefania Borghini |
| On the bankruptcy of internet companies: an empirical inquiry.(information technology services industry ) | Business, general | Ali F. Darrat, James J. Cochran, Khaled Elkhal |
| Organizational learning, commitment, and joint value creation in interfirm relationships. | Business, general | S. Tamer Cavusgil, Fang Wu |
| Perceptual determinants of nonprofit giving behavior. | Business, general | Douglas C. West, John B. Ford, Adrian Sargeant |
| Personality-and-culture: the case of national extraversion and word-of-mouth. | Business, general | Todd A. Mooradian, Scott K. Swan |
| Personality-and-culture: the case of national extraversion and word-of-mouth.(consumer preferences) | Business, general | Todd A. Mooradian, Scott K. Swan |
| Personality orientations, emotional states, customer satisfaction, and intention to repurchase. | Business, general | John Gountas, Sandra Gountas |
| Power relationships among top managers: does top management team power distribution matter for organizational performance? | Business, general | Susan M. Houghton, Joel A. Ryman, Anne Smith, Jacqueline N. Hood |
| Primary influences of environmental uncertainty on promotions budget allocation and performance: a cross-country study of retail advertisers. | Business, general | Zhilin Yang, Kim-Shyan Fam |
| Process heuristics in organizational buying: starting to fill a gap. | Business, general | Donald W. Barclay, Michele D. Bunn |
| Processing exaggerated advertising claims. | Business, general | Elizabeth Cowley |
| Promoting ethical behavior and organizational citizenship behaviors: the influence of corporate ethical values. | Business, general | Thomas L. Baker, Martha C. Andrews, Tammy G. Hunt |
| Protected by the family? how closely held family firms protect minority shareholders. | Business, general | Pablo Martin de Holan, Luis Sanz |
| Psychological empowerment and its relationship to trust in immediate managers. | Business, general | Azize Ergeneli, Guler Sag?lam Ar?, Selin Metin |
| Questions about network dynamics: characteristics, structures, and interactions.(management of networks in marketing and business relationships ) | Business, general | Wesley J. Johnston, Linda D. Peters, Jule Gassenheimer |
| R&D intensity and commercialization orientation effects on financial performance. | Business, general | Bou-Wen Lina, Yikuan Leeb, Shih-Chang Hungc |
| Relationship quality as a predictor of B2B customer loyalty.(customer loyalty in business to business services) | Business, general | Papassapa Rauyruen, Kenneth E. Miller |
| Role stressors, service worker job resourcefulness, and job outcomes: an empirical analysis. | Business, general | Jane W. Licata, Eric G. Harris, Andrew B. Artis, Jack H. Walters |
| Self and collective interest in business relationships. | Business, general | Christopher J. Medlin |
| Service climate and organizational commitment: the importance of customer linkages.(for employees working in services industries) | Business, general | Jasmin Bergeron, Ronald J. Ferguson, Michele Paulin |
| Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings. | Business, general | Francine V.. Garlin, Katherine Owen |
| Simpatico in store retailing: how immigrant Hispanic emic interpret U.S. store atmospherics and interactions with sales associates. | Business, general | Deborah C. Fowler, Scarlett C. Wesley, Maria Elena Vazquez |
| Social alienation in a transitional economy: antecedents and impact on attitude toward social reform. | Business, general | Nan Zhou, Yeqing Bao, Kevin Zheng Zhou |
| Social capital, customer service orientation and creativity in retail stores.(customer service management in retail stores ) | Business, general | Bulent Menguc, Simon J. Bell, Gregory J. Whitwell, Omar Merlo |
| Sourcing patterns of firms in Export Processing Zones (EPZs): an empirical analysis of firm - level determinants. | Business, general | Mauricio Jenkins |
| Sport publicity: commitment's moderation of message effects. | Business, general | Daniel C. Funk, Mark P. Pritchard |
| Stochastic lifestyling: optimal dynamic asset allocation for defined contribution pension plans. | Business, general | Kevin Dowd, Andrew J.G. Cairns, David Blake |
| Stock analysts' assessments of the shareholder value of intangible assets. | Business, general | Bryan A. Lukas, Paul Hill, Gregory J. Whitwell |
| Stock options expensing: an examination of agency and institutional theory explanations. | Business, general | Pamela Brandes, Michael Hadani, Maria Goranova |
| Strategic alliances in international distribution channels. | Business, general | Alan J. Dubinsky, Rajiv Mehta, Jolanta Mazur, Pia Polsa, Fan Xiucheng |
| Strategic decision-making at a steel manufacturer assisted by linear programming. | Business, general | Marcos Singer, Patricio Donoso |
| Strategic management practice in Latin America. | Business, general | Werner Ketelhohn |
| Strategic responses to economic liberalization in emerging economies: lessons from experience. | Business, general | Aneel Karnani, Jaideep Anand, Estaban R. Brenes, Arnoldo Rodriquez |
| Sub-optimality of the Friedman rule in Townsend's turnpike and stochastic relocation models of money: do finite lives and initial dates matter? | Business, general | Joydeep Bhattacharya, Antoine Martin, Joseph H. Haslag |
| Technological progress, inefficiency, and productivity growth in the US securities industry, 1980-2000. | Business, general | Xueming Luo, Wei David Zhang, Shuo Zhang |
| Testing airline passengers' responses to flight attendants' expressive displays: the effects of positive affect. | Business, general | Michael T. Ewing, Sandra Gountas, John I. Gountas |
| The Achilles' heel of an enduring relationship: appropriation of rents between a manufacturer and its foreign distributor. | Business, general | Seyda Deligonul, Daekwan Kim, Anthony S. Roath, Erin Cavusgil |
| The dominance of diversified versus specialized firms across industries. | Business, general | Manuel Becerra, Juan Santalo |
| The dynamics of destination attribute importance. | Business, general | Paul Fallon |
| The effect of strategic complexity on marketing strategy and organizational performance. | Business, general | Gregory M. Rose, Stern Neill |
| The effect of working relationship quality on salesperson performance and job satisfaction: adaptive selling behavior in Korean automobile sales representatives. | Business, general | Jeong Eun Park, George D. Deitz |
| The effects of executive turnover on top management team's environmental scanning behavior after an environmental change.(management techniques and organizational restructuring) | Business, general | Theresa S. Cho |
| The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. | Business, general | Jeffrey W. Overby, Eun-Ju Lee |
| The ereal thingE: branding authenticity in the luxury wine trade. | Business, general | Michael Beverland |
| The humour tourist: a conceptualisation. | Business, general | Elspeth Frew |
| The impact of perceived corporate social responsibility on consumer behavior. | Business, general | Ronald Paul Hill, Karen L. Becker-Olsen, B. Andrew Cudmore |
| The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs. | Business, general | John B. Ford, Earl D. Honeycutt, Shawn Thelen |
| The impact of response styles on the stability of cross-national comparisons.(customer responses and multinational corporations) | Business, general | A. Diamantopoulos, N.L. Reynolds, A.C. Simintiras |
| The influence of current firm performance on future SME alliance formation intentions: A six-country study. | Business, general | Franz T. Lohrke, Patrick M. Kreiser, K. Mark Weaver |
| The influence of internal and external firm factors on international product adaptation strategy and export performance: a three-country comparison. | Business, general | Roger J. Calantone, S. Tamer Cavusgil, Jeffrey B. Schmidt, Daekwan Kim |
| The internet strategy of the Costa Rican Tourism Board. | Business, general | Pedro Raventos |
| The marketing market: A study of PhD supply, demand, hiring institutions, and job candidates. | Business, general | Michael D. Basil, Debra Z. Basil |
| The moderating effects of external monitors on the relationship between R&D spending and firm performance. | Business, general | Mark Kroll, Son Anh Le, Bruce Walters |
| The relative strength of affective commitment in securing loyalty in service relationships.(customer loyalty development in services industry ) | Business, general | Heribert Meffert, Gopalkrishnan R. Iyer, Heiner Evanschitzky, Hilke Plassmann, Joerg Niessing |
| The role of monitoring in interfirm exchange: effects on partner unilateral cooperation.(industrial supplier relations) | Business, general | Cengiz Yilmaz, Ebru Tumer Kabadayi |
| The role of price - matching characteristics in influencing store loyalty. | Business, general | Monika Kukar-Kinney |
| The roles played by interorganizational contracts and justice in marketing channel relationships. | Business, general | Anthony T. Cobb, Robert F. Lusch, James R. Brown |
| Top management team transactive memory, information gathering, and perceptual accuracy. | Business, general | Devaki Rau |
| Uncovering multiple champion roles in implementing new-technology ventures. | Business, general | Chris Dubelaar, Samir Gupta, Jack Cadeaux |
| Understanding online B-to-C relationships: an integrated model of privacy concerns, trust, and commitment.(business-to-business relationship for data security) | Business, general | Sherry L. Lotz, Mary Ann Eastlick, Patricia Warrington |
| Upscale image transfer from malls to stores: A self-image congruence explanation.(quality perceptions by customers and social status ) | Business, general | Jean-Charles Chebat, M. Joseph Sirgy, Valerie St-James |
| Urban renewal in Asia-Pacific: a comparative analysis of brainports for Sydney and Kuala Lumpur. | Business, general | |
| Using the technology acceptance model to explain how attitudes determine Internet usage: the role of perceived access barriers and demographics. | Business, general | Naveen Donthu, Constance Elise Porter |
| Visitors' characteristics of guided interpretation tours.(quality management in national parks) | Business, general | Huei-Ju Chen, Shiuh-Nan Hwang |
| What do we mean by 'marketing' resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey. | Business, general | Michael Gibbert, Francesca Golfetto, Fabrizio Zerbini |
| What is a marketing resource? A response to Gibbert, Golfetto, and Zerbini. | Business, general | Graham Hooley, John Fahy, Gordon Greenley, John Cadogan |
| When do firms use different types of customer accounting?(using customer accounting concepts for evaluating customer relations) | Business, general | Johnny Lind, Torkel Stromsten |
| Why firms do co-promotions in mature markets? | Business, general | Minhi Hahn, Hyunmo Kang, Minhee Son |
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