O'Dwyer's PR Services Report 1999 - Abstracts

O'Dwyer's PR Services Report 1999
TitleSubjectAuthors
Adapt video to meet needs of media, cut costs.Business 
Arnold Communs. lands big anti-snoking account.Business 
Asian recovery, European unity spark overseas PR.Business 
Benjamin Group/BSMG Worldwide.Business 
Big biz relies on PR for 'clicks & mortar' push.BusinessKevin McCauley
B-M engineers biotech PR drive by Monsanto.BusinessKevin McCauley
Brodeur Worldide.Business 
Burson-Marsteller.Business 
Cancer group, tobacco farmers form alliance to divvy up cash.Business 
Celgene stirs up maelstrom with PR for thalidomide.Business 
Cisco enlists 'Net in war on poverty.Business 
Cohn & Wolfe.Business 
Coke cave-in claim gets ACS&H WSJ platform.Business 
Consultants, accounting firms take 'dead aim' at PR biz.Business 
Digitalization set to remake video business.Business 
Digital TV set to spur big demand for PSAs.Business 
Edelman tackles sports, entertainment 'convergence".Business 
FBC/Creative Works.Business 
Feast or famine for L.A. PR.Business 
Firm uses Internet as potent PR tool.Business 
Food groups use 'Net to combat biotech hysteria.Business 
'Functional food' pitches score with media, boomers.Business 
GE's Welch takes PR hit.Business 
Global.comm helps Ogilvy think 'glocal'.Business 
Golin/Harris International.Business 
Health group hits BSMG's PR.Business 
High-tech firms get low grade for PR.Business 
Hiring, retaining staffers is art in fast-paced high-tech PR.BusinessAnn Marie Messier
IBM tells how to succeed in E-business.Business 
'Innerwear' hits streets in public intimacy era.BusinessDiane Feen
Journalists rap high-tech PR firms.Business 
KCSA PR Worldwide.Business 
Korbel celebrates 2000 all 1999.Business 
Kraft's 'icon' brand hit by tobacco boycott.Business 
Martha Stewart hopes Wall St. likes her look.Business 
Media is top priority at Regan.Business 
Middleberg/Ross study shows Internet trends.Business 
MLB uses PR, $10M to get kids into game.Business 
MS&L parent selling to Leo (Burnett).Business 
'New Face of Menopause' debuts in Times Square.Business 
Newspapers fend off extinction from 'Net, says NAA chairman.Business 
Non tech media fail to give women their due.BusinessDiane Feen
Ogilvy PR Worldwide.Business 
Omnicom sees no need for own PR.Business 
Palm Pilot creators get ink for comeback bid.Business 
Pepperidge Farm scores legal PR knockout over Nabisco.Business 
Poor PR plagues wireless industry.BusinessJerry Walker
PR firm battles Starbucks over its 'Joe' magazine.Business 
PR guides Zagat to top of dining reviews.Business 
PR pitches shyness as disease.Business 
PR salaries jump in '98; best may be yet to come.BusinessDennis Spring
Rowland Comms. Worldwide.Business 
Rx PR firms enjoy healthy gains in fees.Business 
Sawchuk, Brown Assocs.Business 
SEC set to tighten disclosure rules.Business 
SEC's Levitt wants all in on conference calls.Business 
Selecting a high-tech PR firm.BusinessCatherine O'Rourke
Shandwick's green PR effort slammed in book.BusinessChristopher Clancy
Shooting at remote location is rewarding, but tricky.Business 
State AGs investigate healthcare PR alliances.Business 
Take aspirin during heart attack, says Lasorda.Business 
The Kamber Group.Business 
The KMC Group.Business 
WWFE goes mainstrem with IPO.BusinessChristopher Clancy
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.