O'Dwyer's PR Services Report 1999 |
Title | Subject | Authors |
Adapt video to meet needs of media, cut costs. | Business | |
Arnold Communs. lands big anti-snoking account. | Business | |
Asian recovery, European unity spark overseas PR. | Business | |
Benjamin Group/BSMG Worldwide. | Business | |
Big biz relies on PR for 'clicks & mortar' push. | Business | Kevin McCauley |
B-M engineers biotech PR drive by Monsanto. | Business | Kevin McCauley |
Brodeur Worldide. | Business | |
Burson-Marsteller. | Business | |
Cancer group, tobacco farmers form alliance to divvy up cash. | Business | |
Celgene stirs up maelstrom with PR for thalidomide. | Business | |
Cisco enlists 'Net in war on poverty. | Business | |
Cohn & Wolfe. | Business | |
Coke cave-in claim gets ACS&H WSJ platform. | Business | |
Consultants, accounting firms take 'dead aim' at PR biz. | Business | |
Digitalization set to remake video business. | Business | |
Digital TV set to spur big demand for PSAs. | Business | |
Edelman tackles sports, entertainment 'convergence". | Business | |
FBC/Creative Works. | Business | |
Feast or famine for L.A. PR. | Business | |
Firm uses Internet as potent PR tool. | Business | |
Food groups use 'Net to combat biotech hysteria. | Business | |
'Functional food' pitches score with media, boomers. | Business | |
GE's Welch takes PR hit. | Business | |
Global.comm helps Ogilvy think 'glocal'. | Business | |
Golin/Harris International. | Business | |
Health group hits BSMG's PR. | Business | |
High-tech firms get low grade for PR. | Business | |
Hiring, retaining staffers is art in fast-paced high-tech PR. | Business | Ann Marie Messier |
IBM tells how to succeed in E-business. | Business | |
'Innerwear' hits streets in public intimacy era. | Business | Diane Feen |
Journalists rap high-tech PR firms. | Business | |
KCSA PR Worldwide. | Business | |
Korbel celebrates 2000 all 1999. | Business | |
Kraft's 'icon' brand hit by tobacco boycott. | Business | |
Martha Stewart hopes Wall St. likes her look. | Business | |
Media is top priority at Regan. | Business | |
Middleberg/Ross study shows Internet trends. | Business | |
MLB uses PR, $10M to get kids into game. | Business | |
MS&L parent selling to Leo (Burnett). | Business | |
'New Face of Menopause' debuts in Times Square. | Business | |
Newspapers fend off extinction from 'Net, says NAA chairman. | Business | |
Non tech media fail to give women their due. | Business | Diane Feen |
Ogilvy PR Worldwide. | Business | |
Omnicom sees no need for own PR. | Business | |
Palm Pilot creators get ink for comeback bid. | Business | |
Pepperidge Farm scores legal PR knockout over Nabisco. | Business | |
Poor PR plagues wireless industry. | Business | Jerry Walker |
PR firm battles Starbucks over its 'Joe' magazine. | Business | |
PR guides Zagat to top of dining reviews. | Business | |
PR pitches shyness as disease. | Business | |
PR salaries jump in '98; best may be yet to come. | Business | Dennis Spring |
Rowland Comms. Worldwide. | Business | |
Rx PR firms enjoy healthy gains in fees. | Business | |
Sawchuk, Brown Assocs. | Business | |
SEC set to tighten disclosure rules. | Business | |
SEC's Levitt wants all in on conference calls. | Business | |
Selecting a high-tech PR firm. | Business | Catherine O'Rourke |
Shandwick's green PR effort slammed in book. | Business | Christopher Clancy |
Shooting at remote location is rewarding, but tricky. | Business | |
State AGs investigate healthcare PR alliances. | Business | |
Take aspirin during heart attack, says Lasorda. | Business | |
The Kamber Group. | Business | |
The KMC Group. | Business | |
WWFE goes mainstrem with IPO. | Business | Christopher Clancy |
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