| Marketing Management 2003 |
| Title | Subject | Authors |
|---|
| A common language: Cisco unifies its brand through a holistic approach. | Business, general | Jaworski, Bernard, Fox, Keith, Jocz, Katherine |
| Advertising looks in the mirror.(review working methods in advertising industry) | Business, general | Benza, Ron |
| A guide to marketing effectiveness. | Business, general | Wyner, Gordon A. |
| A new frontier in brand protection. | Business, general | Steiner, Mark A., Gosse, Elizabeth R. |
| A tale of service success.(success story of Dell Computer Corp.) | Business, general | Matanovich, Tim |
| Bad examples.(worst practices adopted in customer satisfaction measurement) | Business, general | Clark, Bruce H. |
| Beyond brand awareness. | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Beyond customer understanding. | Business, general | Wyner, Gordon A. |
| Brand construction and deconstruction. | Business, general | Wyner, Gordon A. |
| Branding geometry: brand equity is still in the eye of the beholder. | Business, general | Schultz, Don E. |
| Building brands from the inside. | Business, general | Davis, Mac, Dunn, Michael |
| Chasing the elusive customer. | Business, general | Crosby, Lawrence A., Johnson, Sheree L., Wilson, Karen D. |
| Creating the customer-engaged organization. | Business, general | Guaspari, John, Band, William |
| Customer satisfaction success. | Business, general | Berdie, Douglas R. |
| Customers come first. | Business, general | Risser, June Lee |
| Discover the blind spots in your brand vision.(Cover Story) | Business, general | Farquhar, Peter H. |
| Do your metrics reflect your market strategy? | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Fair trade.(consumer privacy issue)(Column) | Business, general | Smith, Walker J. |
| Feeding the growth strategy.(role of marketers in growth strategy plans) | Business, general | Day, George S. |
| Freedom from functions. | Business, general | Schultz, Don E. |
| From hindsight to foresight.(marketing opportunities detected through innovative measurements) | Business, general | Hendrix, Phillip E. |
| Going mobile. Quietly, B2B marketers are finding new applications for mobile platforms. | Business, general | Oliva, Ralph A. |
| Growing pains.(growth of consumer companies in bleak market place) | Business, general | Wise, Richard, Slywotzky, Adrian |
| Have lunch or be lunch.(export issues of small and medium sized firms) | Business, general | Czinkota, Michael R., Ronkainen, Ilkka |
| How do brands create value? | Business, general | Lehmann, Donald R., Keller, Kevin Lane |
| How do you market what you can't touch? Marketing a solution, rather than a product, requires a new approach.(suggestions for marketing IT systems) | Business, general | Rothman, Joan |
| Innovation - not for the fainthearted. | Business, general | Crosby, Lawrence A., Johnson, Sheree L., Winslow, Karen D. |
| Instant messaging comes of age. | Business, general | Oliva, Ralph A. |
| Live the brand. Creating a brand-supportive culture isn't easy, but it's possible. | Business, general | Schultz, Don E. |
| Loyalty: a prescription for cutting costs. | Business, general | Reichheld, Fred, Detrick, Christine |
| Marketing is an anxious age: it's time for marketers to lead, not lament, the market place. | Business, general | Smith, J. Walker |
| Monopolies take a hit.(competition from small businesses) | Business, general | Kovner, Mark L., Kass, Colin R. |
| Pricing services vs. pricing products. | Business, general | Matanovich, Tim |
| Reaching the right purse strings: how to make money with business services. | Business, general | Matanovich, Tim |
| Seeds of growth: use the web to focus on customer needs and grow your business. | Business, general | Oliva, Ralph A. |
| Sold on reverse auctions. | Business, general | Oliva, Ralph A. |
| So you want to be a brand guru.(Column) | Business, general | Schultz, Don E. |
| Start-up marketing: how to turn new companies into large companies at the speed of light. | Business, general | Chiagouris, Larry, Wansley, Brant |
| Surviving innovation.(Cover Story) | Business, general | Clancy, Kevin J., Krieg, Peter C. |
| Technology still matters.(electronic services continues to grow)(Industry Overview) | Business, general | Parasuraman, A., Colby, Charles L. |
| Testing your brand limits. | Business, general | Duckler, Mitch |
| The 411 on mobile privacy.(overview of consumer privacy concerns) | Business, general | Milne, George R., Rohm, Andrew J. |
| The breakthrough mindset.(changing to innovation culture) | Business, general | Kuczmarski, Thomas D., Seamon, Erika B., Spilotro, Kathryn W., Johnston, Zachary T. |
| The buzz about hiving: comfort through connection is what consumers crave. | Business, general | Smith, J. Walker |
| The cost of free trade. Moving out might not mean moving up for U.S. manufacturing. | Business, general | Czinkota, Michael R. |
| The effective organization. | Business, general | Wyner, Gordon A. |
| The employee experience.(employee relations with customers)(Column) | Business, general | Brown, Stephen W. |
| The forward view. Look out the front windshield, not in the rearview mirror.(Editorial) | Business, general | Smith, J. Walter |
| The leadership experience.(experience of top-flight companies in customer relationship management.) | Business, general | Brown, Stephen W. |
| The learned intermediary doctrine. | Business, general | Giliberti, Frank J. |
| The Lion alters its roar.(Food Line's ventures for marketing success, under the newly appointed chief marketing officer.)(Interview) | Business, general | Higgins, Kevin T. |
| The long and short of it.(marketing benefits over time.) | Business, general | Wyner, Gordon A. |
| The mainstreaming of affluence.(getting the best for the best price) | Business, general | Smith, J. Walker |
| The new branding lingo. | Business, general | Schultz, Don E. |
| The rebirth of 7-Eleven.(convenience store to market financial services too; interview with Russ Klein) | Business, general | Higgins, Kevin T. |
| The satisfaction pay off.(management of customer satisfaction) | Business, general | Glynn, Simon, Jones, Ewan |
| Time will tell: what legal issues loom ahead on the e-business landscape? | Business, general | Olivia, Ralph A. |
| Understanding tomorrow's customers. | Business, general | Miller, Charles, Swaddling, David C. |
| Value, not volume.(value and not the volume that increses the profits.) | Business, general | Rodgers, William H., Klompmaker, Jay E., Nygren, Anthony E. |
| Watch what I do: leadeship behavior sends the strongest message. | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| What makes customers tick?(most businesses have no idea why customers behave as they do)(Cover Story) | Business, general | Carbone, Lewis P. |
| What marketing wants the CEO to know. | Business, general | Goodwin, Ross, Ball, Brad |
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