| Marketing Magazine 2003 |
| Title | Subject | Authors |
|---|
| 2003 Marketing Awards. (includes directory).(supplement)(Directory) | Business, international | |
| A challenge too big for marketing?; The Elections Ontario ads in this monthEs election were brilliant, but voter turn out still declined. | Business, international | Dan Rath |
| A city that touches the soul.(Halifax, Nova Scotia) | Business, international | Pat Lyall, Paul Leblanc |
| Adapting to CanadaEs new privacy rules: A ten step approach to balancing consumer rights against business needs. | Business, international | Amanda Maltby |
| Address unknown: the expansion of Calgary's Ad Rodeo to include all the Prairie provinces shows creative thinking can't be associated with any one place.(Industry Overview) | Business, international | Paul Vella |
| A different kind of Middle Eastern conflict: Egyptian agencies are fighting the power of government-owned advertising and media titan. | Business, international | Fawzia Sheikh |
| Adventures in e-tailing: Why can't Canadian Web sites get their e-tailing acts together?(Canadian retail trade lacks user-friendly Web sites for online shopping) | Business, international | Sunny Crittenden |
| A great year to try e-marketing.(electronic marketing) | Business, international | Bill Sweetman |
| Aids shocker: Newspapers prove an ideal medium to shake young urbanitesE complacency towards the disease. | Business, international | Linda Dawe |
| A kinder, gentler Knorr: A new campaign for Knorr bridges the gap between elegance and accessibility. | Business, international | Andrew Simon |
| An original approach: In the relatively new world of law firm advertising, Gowlings emphasizes innovation and history.(Gowling Laflour Henderson LLP) | Business, international | Susan Elliot |
| A whole new ball game.(Kraft Foods Inc.) | Business, international | Jeff Chatterton |
| Back from the saturation brink . | Business, international | Dave Scholz, Jean-Marc Leger |
| Bone-chilling milk ads.(Dairy Farmers of Canada) | Business, international | Paul Mark Rendon |
| CTC ads push U.S. travellers north. | Business, international | Paul Mark Rindon |
| Dangerous package.(food packaging)(Column) | Business, international | Ryan Bigge |
| DonEt heed the siren songs of off shore talent. | Business, international | Michael Aniballi |
| Ed MarraEs eGlocalE Marketing: The outgoing president and CEO of Nestle Canada-and the new head of worldwide marketing-shares his insight into how his Swiss-based company adapts global ideas to local markets.(Interview) | Business, international | |
| Events that build brands.(Marketing Magazine's Promo Report) | Business, international | Jim Button |
| Evolving with the times: Bank of Montreal's current look reflects its new BMO positioning.(Bank of Montreal wants to be known as BMO, launches new corporate graphic) | Business, international | Hans Kleefeld |
| Extra, extra, is it worth it? : The extra newspaper edition is enjoying a comeback, but advertisers might not sign on. | Business, international | Richard Costello |
| Fido's last bark.(Fido advertising) | Business, international | David Fielding |
| Food marketers feel the heat Down Under.(healthy foods) | Business, international | Chris Pritchard |
| Four views of mediaEs future. | Business, international | |
| From destination to journey.(profile of Mercedes-Benz Canada television advertising campaign) | Business, international | Joanne Caza |
| Getting your foot in the door.(advice on how to break into the advertising business) | Business, international | Peter Weis |
| Good eats.(Healthy eating) | Business, international | Judy Waytiuk |
| Go west, Movie Central.(profile of Corus Entertainment Inc. advertising campaign) | Business, international | Sarah Dibson |
| Guiding consumer apathy. | Business, international | Terry Taciuk |
| Harder-working sponsorships.(Marketing Magazine's Promo Report) | Business, international | Sandra Iacobelli |
| He wuz a sk8er boi....(Weblogs) | Business, international | Sunny Crittenden |
| Hoe, hoe, hoe. | Business, international | Elliot Ettenberg |
| How Harlequin woos women.(Company Profile) | Business, international | Andrea Zoe Aster |
| ICA: Institute for Canadian Absantees.(poor turnout at joint three-day meet of Institute of Communications and Advertising, Canada and the American Association of Advertising Agencies) | Business, international | Peter Jeffery |
| Ice cream and Ernie: The failed Ontario PC campaign could have benefited from a little soft sell. | Business, international | Ian Chamandy |
| In praise of Bono. | Business, international | Dan Rath |
| It's different up here. | Business, international | Jim Bloom |
| Labatt's big PROMO! score.(Marketing Magazine's Promo Report) | Business, international | Michelle Halpern |
| Labatt smiling over new blue work.(profile of new Labatt Brewing Company Ltd. advertising campagin) | Business, international | |
| Le breakthrough.(2003 Marketing Awards)(Editorial) | Business, international | Jim McElgunn |
| Left brain versus right brain: Does this theory still have marketing legs? | Business, international | David A. Kay |
| Lessons from the web: How to gather intelligence from a competitorEs site. | Business, international | David Lithwick |
| Letting it ride.(custom magazines of automakers) | Business, international | Laura Pellegrini |
| Leveraging the big idea.(Marketing Magazine's Promo Report) | Business, international | Matthew Diamond |
| Life under globalization.(marketers) | Business, international | Jim McElgunn |
| Making online buys work.(online media buying)(Panel Discussion) | Business, international | |
| More than bits and bytes: How the newly minted Allstream used direct marketing tactics to build customersE emotional attachment to the brand. | Business, international | John McLeod |
| No sweat. The Phototypes database profiles consumers who have no trouble getting exactly what they want. | Business, international | Pierre Delagrave |
| One beer, two solitudes. | Business, international | Ryan Bigge |
| OracleEs new style: How implementing a global CRM solution increased OracleEs marketing creativity.(Customer relationship management) | Business, international | Dave Rumer |
| Pasta that's an adventure for kids.(Catelli) | Business, international | Will Stenason |
| Pay check 2003.(third annual overview of the digital marketing sector)(Cover Story) | Business, international | Margaret Nearing |
| Prescription for painting: How SICO interpreted the male aversion to painting into a new marketing campaign for its Crown Diamond brand. | Business, international | Alain Ouellet |
| Pro bono passion.(pro bono advertising) | Business, international | Laura Pratt |
| Product placement for dummies. | Business, international | Philip J. hart |
| Putting the boots to Terra: Six marketing lessons to be learned from Terra BootsE wildly inappropriate billboard campaign. | Business, international | Shari Graydon |
| Quitting the club: Le ChateauEs TV and film promotions have clinched its evolution from club-wear-only to a fashion destination. | Business, international | Cara Vogl |
| Reading our own: Publishers have discovered that Canadians really want to read homegrown magazines. | Business, international | Maureen Cavan |
| Retirement - I don't want to hear about it.(Canada) | Business, international | Dave Scholz, Gilbert Paquette |
| So many ads to trash, so little time. | Business, international | Tony Miller |
| Specialty is our specialty.(Alliance Atlantis Broadcasting) | Business, international | Janet Eastwood |
| Staying out of hot water.(advertising law review) | Business, international | Eric Swetsky |
| Sweeping up additional sales. (sweepstakes).(Marketing Magazine's Promo Report) | Business, international | Wayne Mouland |
| Taking on the mainland.(Island Farms, Vancouver Island) | Business, international | Jonas de Jesus |
| Telemarketing to a tough customer.(Meloche Monnex Inc.'s well-educated, upscale clients) | Business, international | Marc Roussin |
| That rings a bell.(Bell Mobility) | Business, international | Brent Cuthbertson, Grant Stockwell |
| The art of the brief: It may sound like a double oxymoron, but a good creative brief is key to getting ads you really want. | Business, international | W. Bruce MacDonald |
| The Cassies case. | Business, international | Heather Fraser |
| The cost of a bad start: Nearly half of all new hires say they donEt get the support they need when they join a new company. That can so easily be fixed. | Business, international | Barbara Morris |
| The exotic tuna.(methods of getting consumers to think differently about tuna) | Business, international | Tom Shepansky |
| The keys to growing brands. | Business, international | John Blasberg, Vijay Vishwanath |
| The myth of nuBrand: The philosophy espoused by many business school gurus offers a complicated system for control in areas that were once left to more creative minds. | Business, international | Graham Watt |
| The seven-step solution. Here are seven ways to survive quantitative research. | Business, international | Susan Murray |
| The shaky state of marketer-agency relations.(Marketing Industry Ratios, Resources and Optimization Report) | Business, international | Kevin Astle |
| Time for fresh thinking.(business creativity)(Column) | Business, international | Jake McCall, Tim McChesney |
| Tip of the iceberg.(Canadian Iceberg Vodka Corp.) | Business, international | Helena Katz |
| To skewer and amuse.(editorial cartoons in Marketing Magazine) | Business, international | Angela Kryhul |
| TV, sex and newspapers: This marketing - Nielsen Media freeze frame update on television track the top shows favored by men versus women and by heavy newspaper readers. | Business, international | Kerri Tomaino, Paul Boston |
| Twenty-five and then some.(National Magazine Awards Supplement, includes related article plus articles from award-winning magazines over the past 25 years) | Business, international | Andrew Cohen, Roy MacGregor, Jane O'Hara, Judith Timson, Marci McDonald, Naomi Klein, Ray Guy, John Bentley Mays, Don Obe, David Macfarlane, Barry Callaghan, Peter Gzowski, Robert Fulford, Adrian Forsyth, Erna Paris, Robert Mason Lee, Jean Pare, Carsten Stroud, Gerald Hannon, Carole Beaulieu, Georges-Hebert Germain, Diane Berard, Luc Chartrand, Dan David, Trevor Cole, Chris Turner |
| Under Siege. But still upbeat: Lynn Fletcher toplines the findings from the latest mood and mindset quarterly survey of CanadianEs state of mind. | Business, international | Lynn Fletcher |
| Viva Las Vegas?(Celine Dion performing in Las Vegas) | Business, international | Barry Avrich |
| What account planning was meant to be. | Business, international | Eric Blais |
| What do you have against my mother? | Business, international | David Seigel |
| What they want, when they want it. | Business, international | Christopher Kelly |
| When use of a trademark just isnEt cricket: Why a real estate developer canEt use a name linked to a local sporting club. | Business, international | Eric Swetsky |
| When worlds combine: ToyotaEs recently converged ad and PR department is a welcome and long overdue development. | Business, international | Richard E. Rotman |
| Where BIG IDEAS rule.(Cannes advertising festival) | Business, international | Angela Kryhul |
| Why spam is a nuisance, not a crisis. | Business, international | Jurgen Lindhorst |
| You showed us yours ... now we'll show you ours. (miscellaneous brief articles).(2003 PROMO! Awards) | Business, international | David Ploughman, Janine Maxwell, Carl Nanni |
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