| Marketing Management 2004 |
| Title | Subject | Authors |
|---|
| A clean brand slate.(brand image management) | Business, general | Schultz, Don E. |
| Addressing the marketing crisis. | Business, general | Webster, Karen L. |
| A focus on customers.(customer-oriented marketing, chief customer officer's role) | Business, general | Schultz, Don E., Johnson, Craig R. |
| A gander at the big goose.(Rob Price, Chief Marketing Officer, Wawa Inc.)(Interview) | Business, general | Higgins, Kevin T. |
| A single-minded marketplace.(unmarried marketplace management) | Business, general | Smith, J. Walker |
| Avoiding identity crisis. Protect the things that make your brand unique.(size color etc.) | Business, general | Thomas, Liisa M., Murray, Nicole M. |
| B2B for sale.(eBay Inc.) | Business, general | Oliva, Ralph A. |
| Best used by expiration date.(gift card issuance) | Business, general | Thomas, Lisa M., Dillenbeck, Melissa S. |
| Beyond "a man and a map".(Wonya Y. Lucas, The Weather Channel marketing executive)(Interview) | Business, general | Higgins, Kevin T. |
| Beyond segmentation. | Business, general | Weinberg, Howard S., Raynor, Michael E. |
| Bringing science to sales.(business management) | Business, general | Lukes, Tim, Stanley, Jennifer |
| Competition canEt ketchup to Heinz.(management of H.J. Heinz Co, prepared foods company)(Interview) | Business, general | Higgins, Kevin T. |
| Controlling the grapevine.(public opinion, product marketing) | Business, general | Pruden, Douglas R., Vavra, Terry G. |
| CRM failure and the seven deadly sins.(Customer relationship management) | Business, general | Kale, Sudhir H. |
| CRM's: silver lining.(Customer Relationship Management) | Business, general | Harding, David, Chieifetz, David, DeAngelo, Scott, Ziegler, Elizabeth |
| Customer-centric marketing ROI: the right measure for marketing profitability.(return on investments) | Business, general | Lenskold, James D. |
| Determining dimensions.(marketing management) | Business, general | Demma, Ken |
| Expanding the view. There is more to brand value than meets the eye. | Business, general | Schultz, Don E. |
| Fees! Fees! Fees!.(service fees that compensate the lowered prices) | Business, general | Matanovich, Tim |
| Female persuasion.(purchasing power of women) | Business, general | |
| From price to purchase.(price promotion strategeis in retailing) | Business, general | Seiders, Kathleen, Voss, Glenn B. |
| From understanding to action.(customer preferences ) | Business, general | Miller, Charles, Swaddling, David C. |
| Going in reverse.(building on the brand names of acquired company) | Business, general | Schultz, Don E. |
| Got advertising that works?(Advertising campaign for sales promotion)(Goodby, Silverstein and Partners) | Business, general | Manning, Jeff, Keller, Kevin Lane |
| Got money for milk advertising? Not anymore.(successful appeal, milk producers, contributions for financing and administering promotional projects) | Business, general | Lewczak, Joseph, Starr, Ivana |
| Identity crisis: the dos and don'ts of brand rechristening. | Business, general | Kaikati, Jack G., Kaikati, Andrew M. |
| Is everyone lined up? .(performance measurement is the key to organizational change) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Know your service strategy.(service industry usage, Center for Service Leadership, Mayo Clinic, IBM) | Business, general | Matanovich, Tim |
| Links in the buying chain. | Business, general | Oliva, Ralph A. |
| Listen and learn.(customer opinion, Standard Industrial Lubrication ) | Business, general | Clancy, Kevin J., Kieff, James R. |
| Making the intangiblea tangible. A loyal customer base can be leveraged - in good times and bad. | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Manufacturing experiences.(brand management) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Marketers, be prepared!(alternative dispute resolution) | Business, general | Meyer, William E., Rubenstein, Amy M., Judge, Jonathan M. |
| Marketing tool increases time to market, decreases cost. | Business, general | Smith, Nancy |
| Media multi-taskers.(purchase making decisions of people using two medias simultaneously) | Business, general | |
| More questions than answers.(brand management) | Business, general | Schultz, Don E. |
| More than stuff. | Business, general | Smith, J. Walker |
| New ideas on loyalty and innovation. The latest issue of JMR looks at consumer buying behavior and the effects that new products have on the market.(brand loyalty, Journal of Marketing) | Business, general | Wittink, Dick R. |
| Out of time.(marketing management) | Business, general | Smith, J. Walker |
| Overcoming organizational barriers. | Business, general | Wyner, Gordon A. |
| Permission is not enough. Empowerment and reciprocity must be included, too. | Business, general | Smith, Walker J. |
| Playing the search. | Business, general | Oliva, Ralph A. |
| Privacy patchwork. | Business, general | Friel, Alan L. |
| Pulling the right levers.(marketing techniques) | Business, general | Wyner, Gordon A. |
| Put people in power.(include customer in the marketing process) | Business, general | Smith, Walker J. |
| Reaping what you sow. | Business, general | Cressman, George E. Jr. |
| Redefine your customer base. | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Respecting your receiver. Set the tone for B2B electronic communication etiquette. | Business, general | Oliva, Ralph A. |
| Risky business.(risk assessment's significance) | Business, general | Wyner, Gordon A. |
| Scanning matters: handheld scanners could change shopping forever. | Business, general | Smith, J. Walker |
| Search engines invite new problems. | Business, general | Thompson, Cindy |
| Secrets of challenger brands.(second-tier-brands of large and small food and beverage companies) | Business, general | Haxthausen, Ove |
| Solving today's multichannel challenge. | Business, general | Jacobs, Ron |
| Spam: separating the good from the bad and the ugly. | Business, general | Olivia, Ralph A. |
| Staying out of trouble with innovation. | Business, general | Matanovich, Tim |
| Surviving in the age of rage. | Business, general | Grove, Stephen J., Fisk, Raymond P., John, Joby |
| Team spirit. | Business, general | Burghard, Ed, Mackay, Lisa |
| The brand challenge. | Business, general | Johansson, Johny K., Ronkaien, Ilkka A. |
| The brand you save. Improving the brand is cheaper than watching it suffer a slow death. | Business, general | Semans, Debra |
| The competitive advantage.(improved pricing process adds an edge to the organization) | Business, general | Matanovich, Tim |
| The control factor.(management control of sales) | Business, general | Cravens, David W., Low, George S., Marshall, Greg W., Lassk, Felicia G. |
| The evolution of e-business. | Business, general | Sultan, Fareena, Rohm, Andrew J. |
| The journey to marketing effectiveness. | Business, general | Wyner, Gordon A. |
| The marginalized brand. | Business, general | Schultz, Don E. |
| The only constant is change: in an uncertain era, businesses must plan with strategic anticipation. | Business, general | Duboff, Robert S. |
| The personal touch.(customer relations management) | Business, general | Oliva, Ralph A. |
| The right message.(communication with customers) | Business, general | Hansen, Robert A. |
| The right side of metrics.(customer performance measures) | Business, general | Wyner, Gordon A. |
| The science of demand. | Business, general | Almquist, Eric, Kon, Martin, Bock, Wolfgang |
| The three Ms of customer loyalty.(measuring, modeling, managing) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Understanding total brand value. | Business, general | Schultz, Don E. |
| Value selling at Cisco. | Business, general | Rossman, Joshua |
| What if?(marketing effectiveness management) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| What's in a brand? How to define your brand and determine its value. | Business, general | Haigh, David, Knowles, Jonathan |
| What's not to like?(employees not purchasing their employer's products) | Business, general | Fram, Eugene H., McCarthy, Michael S. |
| When marketing efforts go flat. It's been anything but a smooth ride for the nation's largest tire manufacturers.(Bridgestone Corp., Compagnie Generale des Etablissement Michelin, Goodyear) | Business, general | Olson, Eric M., Slater, Stanley F., Reddy, Venkateshwar K. |
| Where's the value? Diagnose the opportunity before developing the solution.(resources management methods) | Business, general | Wyner, Gordon A. |
| Wrestling with ethics.(ethics in marketing) | Business, general | Kotler, Philip |
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