| Marketing Management 2005 |
| Title | Subject | Authors |
|---|
| Addressable attitudes.(trends in addresable media) | Business, general | Smith, J. Walker |
| All in the family.(online shopping behavior of children) | Business, general | |
| A question of value.(comparision of customer value mapping (CVM) and economic value modeling(EVM)) | Business, general | Smith, Gerald E. |
| Are we there yet?(importance of leadership) | Business, general | Locander, William B., Luechauer, David L. |
| At any rate.(internet usage rate of Americans) | Business, general | |
| A toast among friends.(wine industry in Napa Valley)(Industry Overview) | Business, general | Russel, Lesley K. |
| A transparent legacy.(Herbert M. Baum, president, Dial Corp.)(The Transparent Leader.)(Interview) | Business, general | Higgins, Kevin T. |
| Back-door branders. | Business, general | Schultz, Don E. |
| Branding shortcuts.(brand management methods) | Business, general | Keller, Kevin Lane |
| Building equity.(building brand equity of marketing executives) | Business, general | Locander, William B., Luechauer, David L. |
| Cashing out.(survey on micropayments of Americans) | Business, general | |
| Change agents.(role of chief marketing officers) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Choosing priorities.(Mass-based Marketing Science Institute)(research priorities) | Business, general | McAlister, Leigh, Taylor, Earl |
| Come fly with me.(Tad Hutcheson, AirTran Airways Inc.)(Interview) | Business, general | Higgins, Kevin T. |
| Communication breakdown.(consumer generated media) | Business, general | Hart, Christopher, Blackshaw, Pete |
| Connecting to customers.(marketplace and organizational executives) | Business, general | Geehan, Sean, Sheldon, Stacy |
| Creating brand assets. | Business, general | Wyner, Gordon A. |
| Don't be a bully.(effectiveness of a bullying leadership in organizations) | Business, general | Locander, William B., Luechauer, David L. |
| Execute the learning agenda.(marketing strategy) | Business, general | Budds, Niall, Baker, Julie Phillips |
| Fidelity factor.(customer relation management) | Business, general | Story, John W., Hess, Jeff |
| Financial Heresy.(branding) | Business, general | Schultz, Don E. |
| Flower power.(Michael J. Soenen, president and CEO of Florists Telegraph Delivery)(Interview) | Business, general | Higgins, Kevin T. |
| From theory to execution.(customer relations management of Siemens Medical Solutions) | Business, general | Camaratta, Joseph |
| Get the word out.(word of mouth publicity) | Business, general | Chiagouris, Larry, Mohr, Iris |
| Getting answers.(customer satisfaction surveys) | Business, general | Oliva, Ralph A. |
| Good, better, or best?(achieving marketing goals) | Business, general | Wyner, Gordon A. |
| Got growth.(market growth) | Business, general | Wyner, Goron A. |
| Growing up.(businee success) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| High performance.(business performance) | Business, general | Seiler, Marianne |
| Hitting the slots.(survey about slotting fees of grocery stores) | Business, general | |
| Insights first.(consumer oriented marketing) | Business, general | Smith, J. Walker |
| In the mix.(new marketing trends)(Cover Story) | Business, general | Schultz, Don E., Dev, Chekitan S. |
| Is the price really right?(product pricing strategies) | Business, general | Wyner, Gordon A. |
| Loyalty leadership.(creating a customer-centric organization) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Make Time Worth It.(analyzing the role of multitasking in marketing) | Business, general | Smith, J. Walker |
| Making cents of pricing.(developing an effective pricing model based on market insights) | Business, general | Feldman, David M. |
| Making databases matter. | Business, general | Smith, J. Walker |
| Managing experiences.(Customer experience management methods) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Measuring unmeasurables.(impact of marketplace networks on brand building) | Business, general | Schultz, Don E. |
| Mega - brands or mega - spenders?(consumer spending on brands) | Business, general | Schultz, Heidi |
| New marketing the traditional way. | Business, general | Smith, J. Walker |
| No consumer's here.(customer relationship management) | Business, general | Smith, J. Walker |
| Nonprofit brands come of age. | Business, general | Chiagouris, Larry |
| On the front line.(influence of terrorism on business ) | Business, general | Knight, Gary A., Czinkota, Michael R. |
| On track.(marketing efficacy determination) | Business, general | Copeland, John, Hopelain, Judy |
| Pictures of health.(John Zimmer, vice president of marketing, Toshiba America Medical Systems Inc.)(Interview) | Business, general | |
| Planning makes perfect.(business planning) | Business, general | Kono, Ken |
| Pricing gets creative.(pricing methods) | Business, general | Roegner, Eric V., Marn, Michael V., Zawada, Craig C. |
| Pricing the differential.(pricing decisions of a firm) | Business, general | Smith, Gerald E., Nagle, Thomas T. |
| Proper pairs.(marketing decisions and business strategies)(Cover Story) | Business, general | Hult, G. Tomas M., Olson, Eric M., Slater, Stanley F. |
| Reach the moon.(Business to business marketing for brand pomotion) | Business, general | Oliva, Ralph A. |
| Return on insights.(importance of customer loyalty insights in marketing) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Segmenting the sales force.(sales management) | Business, general | Grapentine, Terry |
| Seizing the fourth P.(pricing strategies ) | Business, general | Hunt, Paul S. |
| Simply SIVA.(solution, information, value and access)(marketing model) | Business, general | Dev, Chekitan S., Shultz, Don E. |
| Stay cool.(Apple and Puma, marketing strategies) | Business, general | Olson, Eric M., Czaplewski, Andrew J., Slater, Stanley F. |
| Staying within the flock.(corporate culture and business success) | Business, general | Locander, William B. |
| Strange bedfellows.(collaboration of sales and human resources management departments) | Business, general | Smith, Jeff, Blomqvist, Kristiane |
| The brand-customer connection. | Business, general | Vavra, Terry G. |
| The checkoff challenge.(Johanns v. Livestock Marketing Association, Beef Promotion and Research Act of 1985) | Business, general | Lewczak, Joseph, Fitzpatrick, Allison |
| The check's in the mail.(Delux Financial Services)(Company Profile) | Business, general | Clancy, Kevin J., Hartley, Kevin |
| The customer experience disconnect.(false brand advertisements) | Business, general | Wyner, Gordon A. |
| The customer isn't always right.(customer feedbacks on branded products) | Business, general | Schultz, Heidi |
| The heart of your strategy.(customer loyalty, marketing ) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| The journey begins.(leadership qualities in managers) | Business, general | Locander, William B. |
| The leadership equation. | Business, general | Locander, William B., Luechauer, David L. |
| The loyalty paradox.(brand loyalty, customer satisfaction) | Business, general | Shultz, Don E. |
| The middle ground of untapped profits.(tapping customers in middle satisfaction level) | Business, general | Hellman, Karl |
| The new learning curve.(significance of organizational learning in successful marketing) | Business, general | Demma, KenBaker, Julie Phillips, Budds, Niall |
| The Spam spat.(Controlling The Assault of Non-Solicited Pornography and Marketing Act of 2003 ) | Business, general | Friel, Alan L. |
| To dream the possible dream.(customer loyalty in businesses) | Business, general | Topol, Martin T., Chiagouris, Larry G. |
| What's the competition doing to you?(analyzing a competitors business and marketing strategy) | Business, general | Gordon A, Wyner |
| Working together.(legal surveys for organizations) | Business, general | Gelb, Betsy D., Gelb, Gabriel M. |
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