| Marketing Management 2006 |
| Title | Subject | Authors |
|---|
| Alphabet soup.(4 Ps - product, price, distribution and promotion) | Business, general | Kotler, Philip |
| A peek at advertising.(importance of communicating with advertisement designers) | Business, general | Gordon, R.M. (Erik) |
| Behind the wheel.(using 'dashboard' concept as a marketing performance measurement tool) | Business, general | Clark, Bruce H., Abela, Andrew V. |
| Beyond ROI.(return on investments analytics for market strategy planning ) | Business, general | Wyner, Gordon A. |
| Birds on hippos. | Business, general | Hartley, Kevin, Clancy, Kevin, Krieg, Peter |
| Building equity. | Business, general | Locander, William B., Luechauer, David L. |
| Call me.(Julie Woods-Moss, vice president of Marketing for BT Global Services )(Interview) | Business, general | Higgins, Kevin T. |
| Cause and effect.(using employee performance analysis with customer loyalty figures ) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Cave dwellers.(use of financial measures) | Business, general | Ambler, Tim |
| Clutter cutter.(word of mouth marketing) | Business, general | Balter, David, Butman, John |
| Coffee, tea, or coffee?(National Coffee Association of the United States of America(NCA) on coffee market) | Business, general | |
| Constructive cynicism. | Business, general | Vavra, Terry G., Keiningham, Timothy L., Aksoy, Lerzan |
| Corporate citizenship: it's the brand.(customer bonding) | Business, general | Crosby, Lawrence A., Johnson, Shree L. |
| Culture club.(Robert F. Waldron of General Mills Inc. )(Interview) | Business, general | Higgins, Kevin T. |
| Customer-centric innovation. | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Customers at work.(concept of co-production which involves customers ) | Business, general | Honebein, Peter C., Cammarano, Roy F. |
| Dissecting ingredient brands.(business to business marketing) | Business, general | |
| Dolls and sense.(American Girl) | Business, general | Olson, Eric M., Slater, Stanley F., Olson, Christine S. H. |
| Exceptional experience.(building customer loyalty through customer oriented programs) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Fact finder.(advertising campaign planning) | Business, general | Clancy, Kevin J., Krieg, Peter C. |
| Fixing prices.(pricing function) | Business, general | Cressman, George E., Jr. |
| Formula for success.(Next-Gen Stage-Gate) | Business, general | Cooper, Robert G. |
| Free reign.(leadership and independence) | Business, general | Locander, William B., Luechauer, David L. |
| Getting in concurrence. | Business, general | Smith, J. Walker, Clurman, Ann, Wood, Craig |
| Give testimony.(consumer testimonials) | Business, general | |
| Good sport.(using of soccer t for various product and service promotions) | Business, general | Olson, Eric M., Slater, Stanley F., Cooper, Rachel D., Reddy, Venkat |
| High energy.(Cross Functional Teams in marketing strategy) | Business, general | Kono, Ken, Antonucci, Donald |
| Hit or mislead.(marketing laws) | Business, general | Petty, Ross D. |
| In sync.(coordinating brand management) | Business, general | Slywotzky, Adrian, Roberts, Ken |
| Internet inferno.(consumer generated media and usage) | Business, general | Hart, Christopher, Blackshaw, Pete |
| In the bag.(managing multiple brands) | Business, general | Goldfarb, Ariel |
| In their shoes.(word-of-mouth communication) | Business, general | Gelb, Gabriel M., McKeever, John M. |
| Leadership paradoxes.(importance of leadership in organizational management, and learning of paradoxes) | Business, general | Locander, William B., Luechauer, David L. |
| Learning by doing.(Brand equity) | Business, general | Schiltz, Don E. |
| Leave it blank. | Business, general | Smith, J. Walker |
| Lessons for the losers.(importance of services, quality products in building successful brand image ) | Business, general | Schultz, Don E. |
| Leverage your assets.(marketing management) | Business, general | Wyner, Gordon A. |
| Look for the I.(suggestions to sales executives for marketing) | Business, general | Locander, William B., Luechauer, David L. |
| Losing touch.(intangibles for marketing strategies) | Business, general | Wyner, Gordon A. |
| Make it memorable.(customer loyalty) | Business, general | Crosby, Lawrence A., Johnson, Sheree L. |
| Marketer, heal thyself.(marketing that works) | Business, general | Wyner, Gordon A. |
| Material whirl.(Consumers and executives attitudes and behaviors on new products) | Business, general | Shulman, Robert S. |
| May the circle be unbroken.(system of communication) | Business, general | Locander, William B., Luechauer, David L. |
| Measuring up?(brand values for marketing) | Business, general | Schultz, Don E. |
| Mix and match.(strategy for brand execution) | Business, general | Olson, Eric M., Slater, Stanley F. |
| More than cool.(managing investments in brand designing and marketing ) | Business, general | Schultz, Don E. |
| New media power. | Business, general | Chaigouris, Larry G. |
| No less low-tech than high.(hurricane Katrina) | Business, general | Smith, Walker J. |
| Power switch.(empowered chief marketing officers ) | Business, general | Dunn, Michael |
| Promised land.(making and delivering promises to the customers) | Business, general | Schultz, Don E., Price, Reg |
| Reconcilable differences.(integration of marketing and consumers) | Business, general | Blackshaw, Pete |
| Resisting gravity.(managing and analyzing return on investment for marketing campaigns) | Business, general | Duboff, Rob |
| Silent tracking.(Radio-frequency identification device usage in retail trade) | Business, general | Lewczak, Joseph |
| Sleeper cell.(cell phones) | Business, general | Wyner, Gordon A. |
| So happy together.(sales personnel satisfaction and customer satisfaction) | Business, general | Chiagouris, Larry G., Johnson, William c. |
| Stay tuned.(television broadcasting industry and marketing campaigns ) | Business, general | Blackshaw, Pete |
| Suite talk. | Business, general | Thomas, Greg Metz Jr., Parkhurst, Jeffrey D. |
| The mass medium of tomorrow.(point of sale) | Business, general | Smith, J. Walker |
| The moment of truth.(consumer behavior and the process of understanding it for designing appropriate marketing approach) | Business, general | Wyner, Gordon A. |
| The new spamscape.(Federal Trade Commission (FTC)'s Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM)) | Business, general | Friel, Alan L. |
| Three dimensional.(marketing strategies in Japan, South Korea and China ) | Business, general | Kotabe, Masaaki, Jiang, Crystal |
| Trading places.(sales personnel training methods in modern marketing scenario) | Business, general | Locander, William B., Luechanuer, David L. |
| Transformation trek.(customer loyalty and high-performance marketing with customer centric strategies) | Business, general | Seiler, Marianne |
| Trash Trove.(brand knowledge) | Business, general | Schultz, Don E. |
| Trust or burst.(trust and faith in business successes) | Business, general | Smith, J. Walker |
| Use or loss.(information technology in the development of new products) | Business, general | Sultan, Fareena, Barczak, Gloria |
| Vertigo averted.(U2 rock band case study)(Case study) | Business, general | Haskell, Ross A. |
| When we're 64.(demographic aspects of brand equity) | Business, general | Crosby, Lawrence A., Johnson, Sheree L., Carroll, John, III |
| You choose, you lose.(concept of providing customer choices) | Business, general | Leon, George H. |
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