| Marketing Magazine 2001 |
| Title | Subject | Authors |
|---|
| $8M Coke biz moves to MacLaren. | Business, international | |
| Acrobat 5.0: a major upgrade in PDF-handling.(new product release from Adobe Canada Inc.)(Product Announcement) | Business, international | |
| Adecco gets edgy in ad effort. | Business, international | |
| Air Canada unites regional brands. | Business, international | Jason Macdonald |
| A Kool way to target kids/moms; wrapping VIA trains in Kool-Aid imagery put the brand on track to big share gains.(Brief Article) | Business, international | |
| All-in-one loyalty cards on their way.(Acarta)(Brief Article) | Business, international | |
| Altimira says take it easy.(Altamira Investment Services)(Laid-back ads for post Islamic terrorist attacks) | Business, international | |
| An ounce of legal prevention. | Business, international | Eric Swetsky |
| Avion Films: putting the focus on creative.(profile of Avion Films Inc.)(Company Profile) | Business, international | |
| Back to school.(Ad agencies recruiting on college campuses) | Business, international | Lara Mills |
| Bank of Nova Scotia. | Business, international | |
| BBDO brings proximity to Canada. | Business, international | |
| B.C. to get transit newspaper. | Business, international | |
| Be a brand surgeon. | Business, international | John Bell |
| Beckerman takes BMO SVPM job.(Michael Beckerman appointed senior VP for marketing at Bank of Montreal) | Business, international | |
| Bell Canada's "Un dtd tout leger".(Call answering service) | Business, international | |
| Bell Globemedia nabs Callaghan. | Business, international | |
| Bell investing in a $200M single-bill system. | Business, international | |
| Best Western International. | Business, international | |
| Betting on casinos. | Business, international | Helena Katz |
| Birks thinks outside the closet. | Business, international | |
| Boston Market in Canadian test. | Business, international | |
| Boston Pizza's Spaghetti Western. | Business, international | |
| Boys and girls goes retro. | Business, international | |
| Breton out at Microsoft Canada. | Business, international | |
| Bristol-Myers picks Publicis. | Business, international | |
| Building success.(Cossette poked fun at Home Depot's bad service giving company firm foundation in Quebec) | Business, international | Nathalie Fortier |
| Burnett changes to spur growth. | Business, international | Jason Macdonald |
| CalWest delivers tape with papers. | Business, international | |
| Cambodia's cigarette label war.(Cambodia's law on mandatory safety warning labels to packs of imported cigarettes)(Industry Overview) | Business, international | Chris Pritchard |
| Canada escapes online ad crash. | Business, international | Andrea Zoe Aster |
| Canada's top media buying companies. | Business, international | |
| Cannes 2001.(2001 International Advertising Festival ) | Business, international | Paul Ferriss |
| Cannes ad festival can be a real eye-opener for marketers. | Business, international | Paul Ferriss |
| CanWest Global Communications. | Business, international | |
| Capturing the customer. | Business, international | Lesley Youngs |
| Caron heads CanWest sales unit. | Business, international | |
| C.C.'s twins tempt TV.(Canadian Club Television ad campaign by Corby Distilleries) | Business, international | |
| CFA: success built on learning.(profile of CFA Communications Ltd.)(Company Profile) | Business, international | |
| Chiat/Day buys Communicopia. | Business, international | |
| Chiat's BFS buy 'just the beginning'. | Business, international | MacDonald, Jason; Lazarus Eve |
| CHUM's Team plays nationally. | Business, international | |
| Cin. Bell dials up Gee Jeffery. | Business, international | |
| Clearly Cdn teams with Reebok. | Business, international | |
| CMA seeks 'do not call' services.(Canadian Marketing Association) | Business, international | |
| CMPA pushes mag awareness. | Business, international | |
| Communique gets needed cachet. | Business, international | |
| Computer CEOs market in Vegas. | Business, international | Chris Cunnington |
| Corporate merges with Milestone. | Business, international | |
| Cossette Communication Group. | Business, international | |
| Cossette mourns Menard. | Business, international | |
| CRTC extends telemarketing regs. | Business, international | |
| CRTC extends telemarketing regulations across Canada. | Business, international | |
| Cumis ad takes pets for ride.(launches integrated direct marketing campaign) | Business, international | |
| Dentures get sexed up. | Business, international | |
| Diesel cuts 40 interactive staff. | Business, international | |
| Dove revives soap litmus test. | Business, international | |
| DraftWorldwide, Fuel join forces. | Business, international | |
| Dutch firm acquires ACNielsen. | Business, international | |
| Enmax has all the answers. | Business, international | |
| Epson: inkjet innovators.(new products from Epson Canada Ltd.)(Product Announcement) | Business, international | |
| Even werewolves retire. | Business, international | |
| Family Communications. | Business, international | |
| 'Fanatic' Hierholz joins SVY&R. | Business, international | Danny Kucharksy |
| Finding the right PBR performance measures.(payment-by-results) | Business, international | Alan Middleton, Alan Kay, Rick Wolfe |
| Flashcut Editing: solidly on the cutting edge.(company profile of Flashcut Editing Ltd.)(Company Profile) | Business, international | |
| Flying cluttered skies. | Business, international | Sara Smith |
| Focusing on the Shoppers brand. | Business, international | |
| Fun with Fins and Fur.(Team mascots offer marketing opportunities) | Business, international | Eve Laxarus |
| Fyshe steps down from BBDO. | Business, international | |
| George Cope.(president and CEO of Telus Mobility named the Marketer of the Year 2001) | Business, international | |
| GGOF putting funds into Web effort. | Business, international | Astrid Van den Breok |
| Gibbons out to fix Country Style. | Business, international | Sara Smith |
| Gibbons reigns at Burger King. | Business, international | |
| Goudie sailing with Pirate Radio. | Business, international | |
| Hallmark cards. | Business, international | |
| Hewlett-Packard's S.A.S. reseller and end user promotion.(Business-to-Business-Gold) | Business, international | |
| HMV share the music.(Music retailer) | Business, international | |
| Hospital for Sick Children. | Business, international | |
| Hostess Frito-Lay's simpsons million dollar cash grab. | Business, international | |
| Hostess' heroes.(Marvel superheroes tout Hostess' snacks) | Business, international | Dale Hoopoer |
| How the West is paid.(Western Canada) | Business, international | Stan Sutter |
| How to manage a global Web development project. | Business, international | Rob Sandler, Emily Rayson |
| ICA launches agency search site. | Business, international | |
| If they build it, will anyone come?(Labatt Brewing Co.asks for a new ad agency structure) | Business, international | Jason McDonald |
| IMAX. | Business, international | |
| Imperial opens smokers' lounges. | Business, international | |
| InQuent Technologies. | Business, international | |
| Israel stays positive to woo tourists. | Business, international | |
| It's time for the ad industry to invest in the Internet. | Business, international | Tony Tobias |
| Jarvis exits Grapheme-Koo. | Business, international | |
| Juicing it up.(Sun-Rype) | Business, international | Barb Grant |
| Kellogg's apple Jacks-operation Kid Jack. | Business, international | |
| Kellogg unveils Vector bar. | Business, international | |
| Kellogg, YTV get in the box. | Business, international | |
| Kraft awards media to Starcom. | Business, international | |
| Kraft's Kool-Aid Kool Train. | Business, international | |
| Labatt Breweries. | Business, international | |
| Lack of advertisers kills ESP. | Business, international | |
| Lassonde to market Sunkist drinks. | Business, international | |
| Lavoie resigns as chair of awards.(Paul Lavoie)(2002 Marketing Awards) | Business, international | |
| Legal action in B.C. transit paper bid. | Business, international | |
| Listerineman meets Batman. | Business, international | |
| M5 becomes dossiercreative.(M5 Design Group) | Business, international | Eve Laxarus |
| Maclaren McCann Interactive. | Business, international | |
| MAD Films: a home for talent, a MADhouse of creativity.(profile of MAD Films Inc.)(Company Profile) | Business, international | |
| McCoubrey returns to Y&R.(Young and Rubicam Canada names new chairman)(Company Profile) | Business, international | |
| Message from the chairs.(2001 Lotus Awards) | Business, international | |
| Microsoft moves to MacLaren. | Business, international | |
| MIJO: evolving at rocket speed.(profile of Rocket Digital Post and Sound Ltd.)(Company Profile) | Business, international | |
| Mike's Hard tries life outdoors.(Great West Distillers launches outdoor campaign for hard lemonade) | Business, international | |
| Minute Maid fast off the mark.(Sponsorship of 2002 Winter Olympics) | Business, international | |
| MOJO's pure audio testosterone.(Corus Entertainment Inc. launches new AM radio station)(Company Profile)(Product Announcement) | Business, international | |
| Molson ad boosts Ex in Quebec...(Molson Breweries of Canada Ltd.)(Ex (product of Molson Breweries))(Company Profile) | Business, international | |
| Molson Breweries. | Business, international | |
| Molson "sponsors" new citizens. | Business, international | |
| Morty mania. | Business, international | Judy Waytiuk |
| Mowbray leaves Pepsi for Cara.(Pepsi Cola Canada Ltd.)(Company Profile) | Business, international | |
| Multimedia. | Business, international | |
| Navigator Films. | Business, international | |
| Neary BBDO Toronto president. | Business, international | |
| Nike catalogue site targets instructors. | Business, international | |
| North York General hospital's "Stand By Me" campaign. | Business, international | |
| Nunavut markets its authenticity. | Business, international | |
| Old Navy sails to Canada's shores. | Business, international | |
| Oliver Labatt's new VP marketing. | Business, international | |
| One vision, one brand.(Siemens) | Business, international | Steve Jones |
| Ontario Clean Air Alliance. | Business, international | |
| Payment by results: executive summary. | Business, international | |
| PBR best practices.(Payment by results) | Business, international | |
| PC Financial banks on PJ DDB. | Business, international | |
| Penso jumps to winners. | Business, international | |
| Pepsi pushes taste challenges. | Business, international | |
| Perkins takes Molson U.S. hot seat.(Molson USA)(Brief Article) | Business, international | MacDonald |
| Perrier pours it on.(has 68.4% share of Canada's sparkling water industry)(Statistical Data Included) | Business, international | |
| Pfizer prescribes $35M to Bates. | Business, international | |
| Pharmacia Canada. | Business, international | |
| Plugged in. | Business, international | Michelle Warren |
| Pritchard leaves Draft. | Business, international | |
| Privacy breach hits Travelocity.com. | Business, international | Andrea Zoe Aster |
| Promo!(About the PROMO Awards) | Business, international | Roger Baranowski |
| PROMO!(An Ever-Growing Commitment to Quality) | Business, international | John Sauter |
| PROMO!(Molson Karaoke Jam)(Best of Show/Alcoholic Beverage Promotional Campaign-Gold) | Business, international | |
| PROMO!(Volkswagen 2000 Ski Promotion Campaign) | Business, international | |
| Publicis sacks Quebec creative dept.(Brief Article) | Business, international | |
| Q9 Networks' "Mission Impossible". | Business, international | |
| Reality rules. | Business, international | Janet Kestin |
| Reebok thinking Clearly. | Business, international | |
| Roadhouse: compelling content that captures viewer interest.(profile of Roadhouse Productions Inc.)(Company Profile) | Business, international | |
| Robin Hood cooks on the Web. | Business, international | |
| Robin Hood gets cooking with new site for home bakers. | Business, international | |
| Rocky Mountaineer's direct mail response goes off the rails. | Business, international | |
| Rogers connects to youth market. | Business, international | |
| Rona builds $20M+ campaign. | Business, international | |
| Salary 2001 benchmakrs. | Business, international | |
| Saving Rover from rabies.(New Brunswick) | Business, international | Mark Higgins |
| Scotia gives Bensimon $17M gift. | Business, international | |
| Scouting Canada's agencies 2001.(Finance) | Business, international | |
| Shoot hoops, chew at same time. | Business, international | |
| Short and sweet.(Transit shelter ads) | Business, international | Billie Jo Newman |
| Showering in the streets. | Business, international | Jim Ritter |
| Sleeman shifts its target. | Business, international | |
| Sleeman tries CanWest bundle. | Business, international | |
| Slush fun.(ads for Couche-Tard's drink brand, Sloche) | Business, international | Stephanie Whittaker |
| Smash Editorial: putting big-screen creativity in commercial creative.(company profile of Smash Advertising Inc.)(Company Profile) | Business, international | |
| Spreading the warmth.(Kanuk winter coats touted) | Business, international | Tracey Ariel |
| Sprint Canada. | Business, international | |
| Starbucks launches cash card. | Business, international | |
| Starbucks pours Echo U.S. work. | Business, international | |
| Star Choice taps Due North.(Due North Communications wins Star Choice Communications account) | Business, international | |
| Swoosh fever hits the West.(Winnepeg, Canada's new logo) | Business, international | Judy Waytuk |
| Taking aim at the giants.(Lavo Group competes w/ Procter and Gamble) | Business, international | Tracey Arial |
| Taking it to the streets.(Mexx) | Business, international | Larry Harding |
| Tapping into youth wireless market. | Business, international | |
| Telemarketing's bad apples.(Some telemarketers refuse to abide by laws) | Business, international | John Gustavson |
| Telus teeing off at Skins Game. | Business, international | |
| The Egg Man cometh. | Business, international | Brian Hillis |
| The end of the envelope?(The advantages of using self-mailers) | Business, international | Colin Mitchell |
| the joy of free time. | Business, international | Steve Silverstone |
| The Maxi Dry martini. | Business, international | Daniel Charron |
| The message is in the bottle.(Polar Ice Vodka) | Business, international | Thomas Pigeon |
| The Ontario Clean Air Alliance. | Business, international | |
| The problem with big technology visions. | Business, international | Jim Carroll |
| The scoop on new Breyers campaign.(Brief Article) | Business, international | |
| The trouble with pigeonholes. | Business, international | R.P. Kumar |
| The truly golden years.(Shoppers Drug Mart launches ads for aging women) | Business, international | Elizabeth Jackson |
| Thong inspires P&G, J&J. | Business, international | |
| Three clients dump Ammirati. | Business, international | |
| Toasting the new saq.com.(Quebec's liquor board encourages electronic commerce) | Business, international | Liz Warwick |
| Toronto Star goes 3-D. | Business, international | |
| Torstar Daily Newspaper Group. | Business, international | |
| To the moon, Ford, to the moon. | Business, international | |
| Tourism BC. | Business, international | |
| Traveller Favetto lands in Toronto. | Business, international | Mordecai Drache |
| Tunnel visions.(Subway tunnel ads) | Business, international | Judy Waytuk |
| Turning bikes literally into ad vehicles. | Business, international | |
| Tweens and teens lobby for high-speed access. | Business, international | Stephanie Whittaker |
| Unilever drops suicidal potato. | Business, international | |
| Viagra spot talks straight to men. | Business, international | |
| Vickers and Benson arnold cuts 25.(Brief Article) | Business, international | |
| Videotron Communications. | Business, international | |
| Visa and the Grinch give back the holidays. | Business, international | |
| Vokens highlight Sympatico contest prizes. | Business, international | |
| VW shifts media to V&B Arnold. | Business, international | |
| Willy Loman's legacy.(Door-to-door sales) | Business, international | David Ainslie |
| Wisdom from a Joan of Arc wammabe.(How to give life to a floundering agency) | Business, international | Marc Stoiber |
| Zellers picks 'best of both worlds'. | Business, international | |
| Zero-Knowledge goes Canadian. | Business, international | |
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