Marketing Magazine 1999 - Abstracts
| Marketing Magazine 1999 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| 3Web free portal coming to TO, Van. | Business, international | Norman Ramage | |||
| A blend of good and bad. | Business, international | Phil Novak | |||
| A checklist for event planners. | Business, international | Barbara Katz | |||
| A classic farewell. | Business, international | Jeff Shinozaki | |||
| A different kind of media. | Business, international | Metcalfe Sheri; Delagrave, Martine | |||
| Ad panels a windfall for hospitals. | Business, international | Mark Cardwell | |||
| Aliant picks a handful of shops. | Business, international | ||||
| Amex banks on savings account. | Business, international | ||||
| Andy Macaulay leaves Roche. | Business, international | ||||
| Animal attraction: prescription drugs designed for pets are a booming business for pharmaceutical companies. | Business, international | Eun-Mi Adams | |||
| Anti-smoking ads to get aggressive. | Business, international | Norma Reveler | |||
| Arena advertising's new look. | Business, international | Wayne Karl | |||
| A shift in power. | Business, international | Kathy Tyrer | |||
| As the beer world turns. | Business, international | Laura Mills | |||
| Athlete phobia. | Business, international | Curt Harnett | |||
| Attension television shoppers. | Business, international | Ted Starkman | |||
| A well-brewed sales strategy. | Business, international | Evra Taylor | |||
| A whole lot of suing goin' on. | Business, international | Eric Swetsky | |||
| Ballard ad takes alternate route. | Business, international | ||||
| Bay follows Sears in agency search. | Business, international | ||||
| BCT. Telus brands itself as Telus. | Business, international | ||||
| Bell debuts off-the-wall ads. | Business, international | ||||
| Beyond banners. | Business, international | Guido Devito | |||
| Beyond boomer stereotypes. | Business, international | Maura MacNeill | |||
| Bigger doesn't mean better. | Business, international | Jeff Hohner | |||
| Blue Cross aims to revive awareness. | Business, international | Cohen, Shawna; Daniels, Chris | |||
| Boomers and echo kids. | Business, international | Foot, David K.; Stoffman, Daniel | |||
| Bowne of Canada. | Business, international | ||||
| Bright lights, big cities. | Business, international | Wendy Rosen | |||
| Building a reputation. | Business, international | Deborah Dundas | |||
| Bytes vs. bites. | Business, international | Christian Gerard | |||
| By-the-book promo. | Business, international | Deborah Dundas | |||
| Canada unaffected by Lowe deal. | Business, international | ||||
| CC recruits male sports fans. | Business, international | ||||
| CIBC kiskc off $33M review. | Business, international | ||||
| Clarica clarifies new image. | Business, international | ||||
| Cleveland's First Energy picks BFS. | Business, international | ||||
| Clinton to Grey, Pigott to JWT. | Business, international | ||||
| Coke plans media consolidation. | Business, international | ||||
| Coke summer promo in the cards. | Business, international | ||||
| Confessions of an advertising team. | Business, international | ||||
| Controversial 'suicide' ad pulled in Que. | Business, international | Mark Cardwell | |||
| Corporate swingers. | Business, international | Robert Thompson | |||
| Creating new habits. | Business, international | Helena Lazar | |||
| Davis quits MacLaren CD job. | Business, international | ||||
| Digital TV creeps into the picture. | Business, international | Noreen O'Leary | |||
| Dismantling the barricades. | Business, international | Astrid van den Broek | |||
| Double-clicking kids. | Business, international | Cindy Waxer | |||
| Down and dirty. | Business, international | Lauraa Mills | |||
| Drug Trading plays up commitment. | Business, international | ||||
| Easy Mac simplifies Kraft Dinner. | Business, international | ||||
| Ekati takes shine to Wasserman. | Business, international | ||||
| E*Trade lists Grey, H&K. | Business, international | ||||
| Experience this. | Business, international | Wills, Laura; Perkins, Nadine | |||
| ExtendMedia plans IPO for growth. | Business, international | ||||
| Fair fees or fair game? | Business, international | Hans Kleefeld | |||
| FCB and Bozell to join up after all. | Business, international | ||||
| Fear of counselling. | Business, international | Dobri J. Stojsic | |||
| Fending off the big-city bullies. | Business, international | Beth Hitchcock | |||
| Fiddling with the script. | Business, international | Anita Lahey | |||
| Fight for your rights. | Business, international | Andrew Stodart | |||
| First Impressions Graphics. | Business, international | ||||
| For the love of Pete. | Business, international | Cathleen Fillmore | |||
| Freeze frame: a 'Marketing'-Nielsen Media update on television. | Business, international | ||||
| Fun in a bottle. | Business, international | Scherk, Dan; Southcott, Andrea | |||
| Gear for twisted puppies. | Business, international | ||||
| Getting more for less. | Business, international | Nick Marrone | |||
| GHQ Imaging. | Business, international | ||||
| Giving car buyers a clear choice. | Business, international | Adam Pletsch | |||
| Going up against the Co-op. | Business, international | Holly Quan | |||
| Good things in big packages. | Business, international | ||||
| Government ad spends soared in '98. | Business, international | ||||
| Gretzky grips Goodyear. | Business, international | ||||
| Growing beyond a B-market. | Business, international | Doug Ditchfield | |||
| Guinness tops up marketing team. | Business, international | Sonya Rasula | |||
| Halifax aims for superport status. | Business, international | Leigh Anne Williams | |||
| Hallmark steps up its marketing. | Business, international | ||||
| Harbitrol strikes on bright ad idea. | Business, international | ||||
| High hopes for hemp. | Business, international | Phil Novak | |||
| High-octane and integrated. | Business, international | Gayle Duncan | |||
| Home turf advantage. | Business, international | Heather Sterling | |||
| Hong Kong's TV big bang. | Business, international | Susan Mulley | |||
| Hostile bid leads to confict issues. | Business, international | Ryan Cleary | |||
| Hot wheels! | Business, international | Helena katz | |||
| How to create a craze. | Business, international | Fromm, Wayne; Segal, Eric | |||
| Humungous Bank cashes out. | Business, international | ||||
| IBM PR biz is on the table. | Business, international | ||||
| ICON Digital Productions. | Business, international | ||||
| iG3 Integrated Graphics. | Business, international | ||||
| Investors Group invest in group. | Business, international | ||||
| It isn't easy being there. | Business, international | Anita Lahey | |||
| Jack Daniel's cracks safe promo. | Business, international | ||||
| Joint promo for pork producers. | Business, international | Kathryn Dorrell | |||
| Just great ads. | Business, international | Ruby Andrew | |||
| Karisma lands four pharma accounts. | Business, international | Diana Swift | |||
| Kellogg awards $28.8M media biz. | Business, international | ||||
| Kellogg narrows media short list. | Business, international | ||||
| Kool-Aid puts `best face forward'. | Business, international | ||||
| Kraft builds ads around 'KD truths'. | Business, international | Mara Mills | |||
| Kraft buzzing about honey cereal. | Business, international | ||||
| Labatt reassigns Bozell brands. | Business, international | ||||
| Labatt USA ups ad budget to $110M. | Business, international | ||||
| Larger than life. | Business, international | ||||
| Magazines' future now. | Business, international | ||||
| Maintaining two solitudes. | Business, international | Michael Davie | |||
| Marketing takes on political vibes. | Business, international | Steve Conover | |||
| Martinis in moderation. | Business, international | Jan Westcott | |||
| Mary Kay mulls mass marketing. | Business, international | ||||
| Mastering the art of fundraising. | Business, international | Melanie Hnetka | |||
| Master of their .tv domain. | Business, international | Fawziah Sheikh | |||
| Mike's pours on the TV ads. | Business, international | ||||
| Milk's not just for calcium. | Business, international | ||||
| Mind games. | Business, international | Jo Marney | |||
| M&M candies lighten up. | Business, international | ||||
| Monster murals. | Business, international | Margaret Nearing | |||
| Moo-ving some merchandise. | Business, international | Norma Reveler | |||
| Mutual funds' new frontier. | Business, international | Bob Scott | |||
| Nabisco names a new boss. | Business, international | ||||
| Net rebroadcaster defies CAB. | Business, international | ||||
| New media adopt old advertising ways. | Business, international | Jim Carroll | |||
| New Molson ads highlight hockey. | Business, international | ||||
| Newspapers thriving despite Net threat. | Business, international | Michael McCullough | |||
| Nielsen Media to Dutch firm. | Business, international | ||||
| Nike slides into snowboarding. | Business, international | ||||
| No longer Net bad boys. | Business, international | Stephen D. Wise | |||
| No more Mr. Know-it-all, please. | Business, international | Andrew Stodart | |||
| No ordinary campaign. | Business, international | Winn, Colin; Dolinski, Brian | |||
| Nu Skin's polar promo. | Business, international | Paul Hanson | |||
| Old enough to know better. | Business, international | Tony Miller | |||
| Our radio doesn't suck. | Business, international | Terry O'Reilly | |||
| Paris radio group pioneers pan-European expansion. | Business, international | Maureen Bully | |||
| PCL Graphics Ltd. | Business, international | ||||
| Pitching a consumer study in a can. | Business, international | ||||
| Pore wars. | Business, international | Beth Hitchcock | |||
| Power branding financial services. | Business, international | Laurence Boucher | |||
| Price to drive Kia's launchh campaign. | Business, international | ||||
| Pulling strings. | Business, international | Robert Tarry | |||
| Quebecor doubles Canoe ad spend. | Business, international | ||||
| Re/Max ads put lien on consumers. | Business, international | ||||
| Rescuing Canadians from boredom. | Business, international | ||||
| Revlon Canada names a new GM. | Business, international | ||||
| Rogers short list pared to four. | Business, international | ||||
| Root Bear eats solo in new A&W ads. | Business, international | Astrid Van Der Broek | |||
| Safe ads are risky business. | Business, international | Noel O'Dea | |||
| Sale marks end of Blackburn era. | Business, international | Cameron Johnston | |||
| Sampling amid diversity. | Business, international | David Mudie | |||
| Seagate digs new campaign. | Business, international | ||||
| Sears account up for grabs. | Business, international | ||||
| Seismic shifts in services marketing. | Business, international | Carl Friesen | |||
| Selling what doesn't exist yet. | Business, international | Noreen O'Leary | |||
| Serge Rancourt to take Publicis Canada reins. | Business, international | Katz, Helena; Szydywar, Catherine | |||
| Sleeman gives TV a try. | Business, international | Patrick Dickinson | |||
| Some dos and don'ts for creating commercial sites. | Business, international | Doug Wallace | |||
| Split decision. | Business, international | Jeff Hohner | |||
| Stop the clutter gallop. | Business, international | ||||
| St. Willy's style of almost bank-bashing. | Business, international | Cameron Johnston | |||
| Sunday is really is a special day. | Business, international | Susan Mulley | |||
| Taking it to the street. | Business, international | Claude Lessard | |||
| Telus' eastward march begins in fall. | Business, international | Ramage, Norma; Lazarus, Eve | |||
| The customer always knows best. | Business, international | ||||
| The cybergrocers. | Business, international | Jim Careless | |||
| The missing consumer ads. | Business, international | Eun Mi Adams | |||
| The newspaper slingshot. | Business, international | John Lee | |||
| The news room. | Business, international | David Bradfield | |||
| The package is the product. | Business, international | Rosalind Stefanac | |||
| The power of contradiction. | Business, international | Sarah Jane Johnson | |||
| The Print In Ltd. | Business, international | ||||
| The revolution in auto retailing. | Business, international | Dennis Desrosiers | |||
| The true test of a great idea. | Business, international | Brian Harrod | |||
| Today's rush to collect private information online is about to create a mega-backlash. | Business, international | Jim Carroll | |||
| To 'E' or not to 'E'. | Business, international | Evra Taylor | |||
| Toronto Digital Imaging. | Business, international | ||||
| Toyota dealers park at Gee Jeffery. | Business, international | ||||
| Trendspotting. | Business, international | Julie McCann | |||
| TVA's new national service. | Business, international | Tracey Arial | |||
| Unilever review back on (sort of). | Business, international | ||||
| UPS Canada delivers new image. | Business, international | ||||
| Wake up and smell the opportunity. | Business, international | Tom Batho | |||
| Way named CD at Chiat/Day. | Business, international | ||||
| When it's quittin' time again. | Business, international | Jack Kohane | |||
| When second place doesn't count. | Business, international | Barry Snetsinger | |||
| When the sky's the limit. | Business, international | Jadzia Jagiellowicz | |||
| When the urge hits. | Business, international | Jo Marney | |||
| When you wish upon a star. | Business, international | Ian French | |||
| Why ferries are still afloat. | Business, international | Mark Higgins | |||
| Wooing tenants in cyberspace. | Business, international | Simon Wood | |||
| Wrong number. | Business, international | Justin Smallbridge | |||
| Yahoo! focuses on international units. | Business, international | Brandon Watson | |||
| YTV links promo to Pokemon movie. | Business, international | ||||
| Zellers debuts Martha in Quebec. | Business, international | ||||
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