| Marketing Magazine 2006 |
| Title | Subject | Authors |
|---|
| Ads on demand.(unique advertising-on-demand concept) | Business, international | Danny Kuchaersky |
| A eureka moment.(promotional concept) | Business, international | Arlene Lebovic |
| A healing prescription.(marketing in healthcare industry) | Business, international | Lee Jacobson |
| A slow soft touch.(Female Engineered Marketing and Warner-Lambert Co. Schick Safety Razor Div.'s marketing contract) | Business, international | Emily Spensieri |
| Barbie's rule.(Mattel Inc.) | Business, international | Eric Swetsky |
| Beauty marks.(branding in Canada's beauty products industry ) | Business, international | Sapna Relan |
| Before CRM, you need ERM.(employee relationship marketing and customer relationship management ) | Business, international | Marcus Evans |
| Book buzz.(marketing strategies of publishers) | Business, international | Eve Lazarus |
| Brand school.(brand promotion in marketing schools) | Business, international | Lisa Paul |
| Breeding brand champions. | Business, international | Tony Altilia |
| Bring on the ads.(Marketing and Leger Marketing's survey on Canadian advertising growth) | Business, international | Dave Scholz |
| Bullies and brats.(interpersonal relations in corporate communications) | Business, international | Kirsten Chase |
| Canada's brand agenda. | Business, international | Jeff Swystun |
| Christmas eye.(advertising campaigns) | Business, international | Kerry Reynolds |
| Communications cure.(advertising and public relations in pharmaceutical industry ) | Business, international | Don Sancton |
| Cosmic shopping. | Business, international | Wendy Walters |
| Creative eye.(advertisement campaigns) | Business, international | |
| Creative eye.(advertising campaigns) | Business, international | Pier Lalonde |
| Creative eye.(creative advertisements) | Business, international | Rose Sauquillo |
| Creative eye.(most impressive television commercials) | Business, international | William Shatner |
| Creative eye.(television advertisements in Canada) | Business, international | Martin Beauvais |
| Creative eye.(television advertising) | Business, international | Brian Hickland |
| Creative karma.(creative commercials aired on Canadian television) | Business, international | David Storini |
| Creative placement.(presenting newspaper advertisements) | Business, international | Eric Kuiper |
| Creative strategy's sad demise. | Business, international | Liz Torlee |
| Credible, strategic partners.(Rethink, Vancouver receives Marque Awards) | Business, international | Eza Lazarus |
| Dawn of the ad zapper.(personal video recorders sale, advertisement) | Business, international | Pierre Delagrave |
| Dear Sir/Madam.(applying for a marketing job) | Business, international | Tony Altilia |
| Design of the times.(graphical designs in demand) | Business, international | |
| Direct action.(handling prank telemarketing calls ) | Business, international | David Menzis |
| Doing the math.(promotional offers in marketing campaigns ) | Business, international | Michael Beckerman |
| Empowered employees.(customer services of FedEx Corp.) | Business, international | Brenda McWilliams, Gary Burkett |
| Everyday ethics.(Manulife and UPS Canada) | Business, international | Laura Pratt |
| Evil genius.(tobacco industry)(Editorial) | Business, international | Paul Ferriss |
| Free style.(importance of free-coupons) | Business, international | Wayne Mouland |
| Gay gateway.(travel of American homo-sexual couples to Canada) | Business, international | Michelle Halpen |
| Get with the plan.(strategic planning in modern marketing environment ) | Business, international | Scott Gardiner |
| Global loyalty. | Business, international | Francois Pariseau |
| Going forward.(discussion on ethics and modern marketing )(Discussion) | Business, international | |
| Going home again.(Argentinean marketing industry) | Business, international | Francois Pariseau |
| Growing up.(Canada's Media Directors' Council) | Business, international | Hugh Dow, Anne Myres |
| Harmonic convergence.(interdependence of sales and marketing functions) | Business, international | Ajay Sirsi |
| Hello! Is it the mag they're looking for?(celebrity magazine)(Interview) | Business, international | |
| Hip-hop nation.(hip hop culture in Canada) | Business, international | Wells Davis |
| Homegrown icon.(Research in Motion) | Business, international | Rebbeca Harris |
| How to send happiness.(use of Filipino celebrities by Western Union) | Business, international | Ace Alvarez |
| I am Quebecois.(nationalism as a marketing tool) | Business, international | Eric Blais |
| Idea-driven cultures.(issues in marketing) | Business, international | Karla Congson, Siobhain O'Reilly |
| If not online, where are you?(internet marke) | Business, international | Mike Sharma |
| Imagine, again.(brand association) | Business, international | |
| Implanting ignorance II.(guerrilla marketing strategy of breast implanting services ) | Business, international | Shrai Graydon |
| Influencing the influencers.(role of magazines in promoting) | Business, international | Robert Levy, Scott Boyer |
| Innovation, influence, leadership.(Canadian marketing companies in spotlight) | Business, international | |
| In search of talent.(employee recruitment process in marketing industry ) | Business, international | Mark Rendon |
| Job one, get a good plan.(designing a market strategy ) | Business, international | Ajay Sirsi |
| Killing us by degree.(Ontario College of Arts and Design's administrative changes) | Business, international | Allan Kazmer |
| Lessons from a CEO.(leadership qualities needed for a chief executive officer) | Business, international | Howard Breen |
| Let's kill the microsite mentality.(internet marketing) | Business, international | Adrian Capobianco |
| Look out below.(investments in small and medium marketing agencies ) | Business, international | Paul-Mark Rendion |
| Loveable losers.(Jamieson Laboratories Ltd.'s Slim Down TV) | Business, international | Kevin Edwards |
| Loyalty increase revenue.(customer loyalty and firm's revenues ) | Business, international | Millward-Brown |
| Making multicultural work.(multicultural marketing methods) | Business, international | |
| Marketing emasculated. | Business, international | Elliott Ettenberg |
| Marketing in action.(World Wildlife Fund) | Business, international | Rebbeca Harris |
| Marketing the 'wow' factor.(message should communicate the experience of a product or service) | Business, international | Jordan Bitove |
| Market research liberated.(Internet in market research ) | Business, international | Angus Reid |
| Mastering your domain.(direct marketing through mobile phones) | Business, international | Adrian Schauer, Brady Murphy |
| Microsoft plans of attack.(lucrative search engine advertising market)(Editorial) | Business, international | Paul Ferris |
| Mission accomplished.(short message service for movie promotion ) | Business, international | Edward Sattaur |
| Moderating effect.(Educ'alcool educates on alcohol drinking) | Business, international | Hubert Sacy |
| Moving beyond reach.(market research tool 'Reach' for analyzing television audience behavior) | Business, international | Michael Szego |
| Multicultural mailers. . | Business, international | Paul Tyndall |
| Music to their ears.(sales promotion) | Business, international | Libby Biason |
| My mentor John.(Ogilvy & Mather Worldwide Inc.'s John Straiton)(Biography) | Business, international | Gary Gray |
| New rules please.(advertising rules) | Business, international | Peter Jeffery |
| Newspaper classifieds: help wanted.(decreasing revenues from newspaper classifieds ) | Business, international | |
| Nissan nose ahead.(unique advertising campaign of Nissan's new 350Z coupe ) | Business, international | Hugues Choquette |
| No creative dry spell.(Code of Ethics of the alcoholic beverage industry) | Business, international | Hubert Sacy |
| On the spot.(Karen Howe of North Communications and Ian Mirlin of MacLaren McCann's views on comericals) | Business, international | |
| Picking up speed.(Canadian marketing industry in 2005 ) | Business, international | Laura Medcalf |
| Prevalence.(usage of customer loyalty programs worldwide ) | Business, international | |
| Probing the underbelly.(information on products and services) | Business, international | Liz Torlee |
| Program metrics.(statistical tool of measuring the effect of loyalty programs) | Business, international | |
| Q & A.(Philippe Meunier chief creative officer and Zak Mrouch, vice-president and creative director of Marketing Awards-2006 )(Interview) | Business, international | Paul-Mark |
| Question and answers.(Jan-Christiaan Koenders of BMW AG 's future marketing plans) | Business, international | |
| Radical trust. | Business, international | Collin Douma |
| Radio days.(radio broadcasting and advertising sector ) | Business, international | Scott Gardiner |
| Radio's best.(Pirate Radio & Television) | Business, international | |
| Redeeming factors.(promotional coupon campaigns in marketing ) | Business, international | Wayne Mouland |
| Ringing her belle.(marketing strategy of HBC in luring female customers) | Business, international | Lynn Chambers |
| Roaring ahead.(sponsorship agreement with Royal Canadian Golf Association by BMW Group Canada) | Business, international | Paul Ferriss |
| Scaling Mt. logo.(designing impressive logos for brand identity ) | Business, international | Laurence Bernstein |
| Segmenting program membership.(customer preferences data for loyalty program memberships ) | Business, international | |
| Seven habits of highly effective brands.(effective brand management ) | Business, international | Jeff Swystun |
| Shifting values.(understanding consumer needs) | Business, international | Sylvain Desfosses |
| Social shopping.(Blast Radius, Informa Research study 100 best online shopping experiences) | Business, international | Eva Lazarus |
| Still slicing it.(sponsors for women's professional golf) | Business, international | Wayne Karl |
| Still striking a chord.(Jacques Bouchard's Les 36 cordes sensibles des Quebecois on advertising in Quebec) | Business, international | Virginie Lapierre |
| Survival at the shelf.(acquiring retail space) | Business, international | Greg Berube |
| Surviving your first job.(successful career in marketing industry ) | Business, international | Karen Howe |
| Tackling PR's value challenge.(public relations) | Business, international | Andrew Laing |
| Taking the checkered flag.(P2P Proximite Marketing's Le Grand Prix des Epiceries campaign for Provigo/Loblaws) | Business, international | Pierre Parent |
| Talking 'bout an account team revolution.(skills required for an advertising account executive) | Business, international | |
| Tangible rewards.(value-added services for online consumers ) | Business, international | Adrain Capobianco |
| The are of marketing war.(brand equity for marketing ) | Business, international | Tony Chapman |
| The Asian connection. | Business, international | |
| The battle for internet TV. | Business, international | Jeff Leiper |
| The biggest bounce.(increasing popularity of basket ball in Canada ) | Business, international | Paul Mark-Rendon |
| The break outs.(rankings of Canadian marketing companies in 2005- segment wise) | Business, international | |
| The fame game.(Role of Quebec celebrities ) | Business, international | Eric Blai |
| The greening of Wal-Mart.(marketing strategies of Wal-Mart) | Business, international | David Goodbaum |
| The keys to happiness.(efficient marketers and ad agencies' joint responsibility) | Business, international | Tom Hendrikson, Zo Ratansi |
| The power of personas.(personality traits) | Business, international | Mellissa Burdon |
| The rankings.(Canada's top marketing communications services ) | Business, international | |
| The right (s) prescription.(copyright issues in advertising) | Business, international | Eric Swetsky |
| The rise of Lenovo.(Lenovo Group Ltd) | Business, international | Janice Dawes |
| The universe is directive.(managing successful search engine marketing) | Business, international | Jeff Quipp |
| The Wal-Mart blues.(monopoly position enjoyed by Wal-Mart) | Business, international | Theresa Mackay |
| The wrong moves.(what marketers should avoid) | Business, international | Tony Miller |
| To bay or to bay.(Hudson's Bay Co.) | Business, international | Ron Telpner |
| Trinkets to treasure.(promotional products) | Business, international | Mark Freed |
| Types of loyalty programs. | Business, international | |
| Underserved ethnic groups.(target marketing under minority ethnic groups ) | Business, international | |
| VancouverEs driving force. | Business, international | |
| Visibility cloaks.(television advertisements on target audience) | Business, international | Mike Mulligan |
| Voice of the pollster.(market surveys) | Business, international | Jean-Marc Leger |
| Weak signals.(American radio giants XM and Sirius fail to market in Canada) | Business, international | Barry Avrich |
| What keeps marketers awake.(brand equity management in the marketing industry) | Business, international | John Gustavson |
| When your name's on the store.(success of small retailers in Canada) | Business, international | Kyle Murray |
| Who made this up?(advertising strategies of political parties )(Editorial) | Business, international | Eric Blais |
| Wireless watcher.(mobile television regulations) | Business, international | |
| Year of the beavers.(advertisements of Bell) | Business, international | Dave Scholz, Jean-Marc Leger |
| You don't know me at all.(customers' perspective for the success of customer relationship management) | Business, international | Marcus Evans |
| Your brand and slogan: whether they make any sense to the ethnic consumer. | Business, international | Cleve Lu |
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