Marketing Magazine 2000 - Abstracts
| Marketing Magazine 2000 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| 3.5 billion reasons dailies are not in decline. | Business, international | Anne P. Kothawala | |||
| 3Com Canada. | Business, international | ||||
| $40M Quebec buy to Cossette. | Business, international | ||||
| Adbusters. | Business, international | ||||
| Advance bought by MS&L New York. | Business, international | ||||
| Advertisers tackle flyer delivery. | Business, international | ||||
| Advertising as performance art. | Business, international | Beth Hitchcock | |||
| A Firkin of faith. | Business, international | Erik Heinrich | |||
| Agencythreepointzero teams up with dig. | Business, international | ||||
| Agency vets form digital shop. | Business, international | ||||
| Air Brazen Shoe by Nike. | Business, international | ||||
| A. Lasonde Inc. | Business, international | ||||
| Alberta bound. | Business, international | Patrick Gedge | |||
| Alexander Keith's goes to the movies. | Business, international | Mike Patrick | |||
| Alfresh Beverages Canada. | Business, international | ||||
| Allard Johnson Communications. | Business, international | ||||
| A.L. Van Houtte. | Business, international | ||||
| A matter of taste. | Business, international | Debbie Shork | |||
| Ambrose Carr Linton Carroll. | Business, international | ||||
| Ammirati Puris. | Business, international | ||||
| An "anti-advertising" campaign for Maxi Dry Gin. | Business, international | ||||
| ...and Trimark wants to trade. | Business, international | ||||
| A portable war. | Business, international | Brandie Weikle | |||
| A royal reward. | Business, international | Betty Wood | |||
| ...as Shaw seeks a new agency. | Business, international | ||||
| A very big splash. | Business, international | Mylene Beaulieu | |||
| Avon calling on global ad effort to chnage its image. | Business, international | Astrid Van der Broek | |||
| Bates Canada. | Business, international | ||||
| Bay rebrands with 'mega-labels'. | Business, international | ||||
| Bay review redux. | Business, international | ||||
| BBDO Canada. | Business, international | ||||
| BBDO to cut staff. | Business, international | ||||
| BCom3 forms Beacon. | Business, international | ||||
| Beer is still for boys. | Business, international | Heidi Staseon | |||
| Belair Direct. | Business, international | ||||
| Bell hangs up on loyalty program. | Business, international | ||||
| Bell Mobility listens to the music. | Business, international | ||||
| Bell offers online phone service. | Business, international | ||||
| Bell screen nuisances. | Business, international | ||||
| Bensimon.Byrne D'Arcy. | Business, international | ||||
| Bettors rush to respond. | Business, international | ||||
| Beyond pill pushing. | Business, international | Jennifer Ralston | |||
| Big Blue, meet Harry Potter. | Business, international | Ryan Bigge | |||
| Birks thinks inside the box. | Business, international | ||||
| B&M retailers in a click-and-pick world. | Business, international | Miles Faulkner, Janice Kalin | |||
| BMW RSVP 5 Series Comparison Drive. | Business, international | ||||
| Bos. | Business, international | ||||
| Botched business. | Business, international | Robert Fabian | |||
| Branding in an e-com world. | Business, international | Alan Middleton | |||
| Bristol Group. | Business, international | ||||
| Brown Communications Group. | Business, international | ||||
| Bryant Fulton & Shee Advertising. | Business, international | ||||
| Budget takes a bus ride. | Business, international | Bethany Wilson | |||
| Build it so they will come. | Business, international | Isaac Wanzama | |||
| Burnett gains Gain in N.A. | Business, international | ||||
| Butler to be Kraft Canada COO. | Business, international | ||||
| Cadbury goes into 'Crunch Time' with Vince Carter. | Business, international | ||||
| Cadbury Schweppes Canada. | Business, international | ||||
| Campbell's Soup. | Business, international | ||||
| Canada Law Books market for trade mags. | Business, international | ||||
| Canadian Airlines brand to die. | Business, international | ||||
| Canadian departs from Amex. | Business, international | ||||
| Canadian players may ape AOL deal. | Business, international | ||||
| Canadian Tire restructures. | Business, international | ||||
| Carlsberg gets down and dirty. | Business, international | ||||
| Carz4free driving adds to consumers. | Business, international | ||||
| CCM scores with new campaign. | Business, international | ||||
| Cell phone banking. | Business, international | ||||
| Cheerios goes for Olympic glory. | Business, international | ||||
| Chiat rolling in new riches. | Business, international | ||||
| Chrysler recalls agencies. | Business, international | ||||
| Clearnet escaping prepaid `ghetto'. | Business, international | ||||
| Clearnet joins Internet race. | Business, international | ||||
| Clearnet lets gas out of spot. | Business, international | ||||
| Clearnet's Mike back on TV. | Business, international | ||||
| Coca-Cola. | Business, international | ||||
| Coke plays everyday hockey. | Business, international | ||||
| Communique Group. | Business, international | ||||
| Compaq leaves PJ for H&M/FCB. | Business, international | ||||
| Competition lives. | Business, international | Jacques Kavafian | |||
| Cossette Communication Group. | Business, international | ||||
| Cossette merges Bell teams. | Business, international | ||||
| Creating the wrong image. | Business, international | Karen Hegmann | |||
| CRTC to extend telemarketing rules. | Business, international | ||||
| Da bomb. | Business, international | Brian M. Hubar | |||
| DaimlerChryler parks biz at BBDO. | Business, international | ||||
| DaimlerChrysler. | Business, international | ||||
| Davies leaves Cineplex Odeon. | Business, international | ||||
| Decline of the dailies. | Business, international | Sherland Forde | |||
| Dimetapp ad focus of protest. | Business, international | ||||
| DM spending hits $8 billion. | Business, international | ||||
| Doctor mom. | Business, international | Liz Warwick | |||
| Donne new Cossette president. | Business, international | ||||
| Doritos spot gets a Matrix look. | Business, international | Laura Medcalf | |||
| DraftWorldwide Canada. | Business, international | ||||
| Drawing on a common bond. | Business, international | Jadzia Jagiellowicz | |||
| Durk I. Jager, chairman, president and chief executive and director of Procter & Gamble. | Business, international | ||||
| Dylex makes executive changes. | Business, international | ||||
| E-bill stuffers catching on. | Business, international | ||||
| Editions Rogers Media. | Business, international | ||||
| Effem hands $11M to MediaVest. | Business, international | ||||
| Elder leaves IBM for Microsoft. | Business, international | ||||
| Elevator News Network. | Business, international | ||||
| Elliot heads Labatt Brewing. | Business, international | ||||
| Envoy buys Leagas Delaney. | Business, international | ||||
| Envoy fires Stavenjord. | Business, international | ||||
| Ericsson, Manifest team on aid. | Business, international | ||||
| Facing the issues. | Business, international | Peter Zarry | |||
| Fashion changes its clothes. | Business, international | ||||
| Ferguson council's top retailer. | Business, international | Sharon Cohen | |||
| FFI Fragrances. | Business, international | ||||
| Fido 'look-alike' ads back. | Business, international | ||||
| Fixing what ails Vancouver. | Business, international | Dean Butler | |||
| Forzani enters new market. | Business, international | ||||
| Four Seasons books Mullen. | Business, international | ||||
| Full ingredient disclosure rules out. | Business, international | ||||
| Fun with dull numbers. | Business, international | Nancy Vonk | |||
| Future zine. | Business, international | ||||
| Gary Holme takes top Wolf CD job. | Business, international | ||||
| Gee Jeffery & Partners Advertising. | Business, international | ||||
| General Mills may merge operations here. | Business, international | ||||
| George Pytilk. | Business, international | ||||
| Get outta town. | Business, international | Doug MacMillan | |||
| Getting on with a game plan. | Business, international | William Ratcliffe | |||
| Give the gift of Telus products. | Business, international | ||||
| Giving VIA its true face value. | Business, international | Helena Katz | |||
| Globeandmail.com makes mark. | Business, international | ||||
| Globecareers' $7M to Ranscombe. | Business, international | ||||
| GM's digital driver. | Business, international | ||||
| GM's Web boot camp. | Business, international | ||||
| Gordon leaves Molson post. | Business, international | ||||
| Gray teaches with virtual agency. | Business, international | Stan Sutter | |||
| Grey Canada. | Business, international | ||||
| Grinch gives back the holidays. | Business, international | ||||
| Groupaction/JWT. | Business, international | ||||
| Groupe Everest. | Business, international | ||||
| Group Telecom rings east. | Business, international | ||||
| Guys in silly costumes...priceless. | Business, international | ||||
| Halifax wants to keep its young. | Business, international | ||||
| Hallmark the Millennium. | Business, international | ||||
| Harrod & Mirlin culture fades away. | Business, international | ||||
| Harrod & Mirlin/FCB. | Business, international | ||||
| Harry meets Doris, again. | Business, international | ||||
| Headhunter launches ad recruiting Web site. | Business, international | ||||
| Healthy Woman hits doctor's office. | Business, international | ||||
| Heinz North America. | Business, international | ||||
| Heisey, Walshe land new jobs. | Business, international | ||||
| HGTV Canada. | Business, international | ||||
| High-speed sprinting. | Business, international | Richard Viger | |||
| Highwood Communications. | Business, international | ||||
| Holmes & Lee. | Business, international | ||||
| How to write a great Olympics ad. | Business, international | Jack Neary | |||
| How we scored 24%. | Business, international | Margot Davis | |||
| Hudson's Bay embraces e-tailing. | Business, international | ||||
| Hush Puppies Canada Ltd. | Business, international | ||||
| HYPN lays off 10, Walshe leaves. | Business, international | ||||
| iCraveTV.com. | Business, international | ||||
| Incentives to bank online. | Business, international | ||||
| Indigo Books Music and more Inc. | Business, international | ||||
| Indigo 'realigns' marketing. | Business, international | ||||
| Is bigger better? | Business, international | Leslie Young | |||
| It's a jingle out there. | Business, international | Andrea Rush | |||
| It's different on the Coast. | Business, international | Barb Justason | |||
| Joseph, Durnam leave agencies. | Business, international | ||||
| Just ask mom. | Business, international | Gary MacIntosh | |||
| J. Walter Thompson. | Business, international | ||||
| Keith's India Pale Ale mini-movie. | Business, international | ||||
| Kellogg bakes station promo. | Business, international | ||||
| Kellog talks turker. | Business, international | ||||
| Kodak E100VS Dare Double Dare. | Business, international | ||||
| Kool-Aid Kool Train. | Business, international | ||||
| Kool-Aid "Kool Train" takes top MIA. | Business, international | ||||
| Kraft Canada Inc. | Business, international | ||||
| Kraft YTV SMELLevision. | Business, international | ||||
| Labatt Blue Cup Crazy. | Business, international | ||||
| Labatt's Jaques named president. | Business, international | ||||
| Lange-Mechlen: marketing pioneer. | Business, international | George Murray | |||
| Lanyon Phillips Communications. | Business, international | ||||
| Leading up Canoe. | Business, international | ||||
| Lem takes Unilever USA job. | Business, international | ||||
| Leo Burnett. | Business, international | ||||
| Lexus hitchhike returns. | Business, international | ||||
| Loblaw Companies. | Business, international | ||||
| Loblaw kills PC Magazine. | Business, international | ||||
| London Life extends Freedom name. | Business, international | ||||
| Long live (local) sport. | Business, international | Chris Stavenjord | |||
| Love among the Jettas. | Business, international | Patrice Attanasio | |||
| Love it or leave it. | Business, international | Pearl Davies | |||
| Lubriderm uses wisdom of the old. | Business, international | ||||
| Maclaren McCann. | Business, international | ||||
| Major changes at H&M/FCB. | Business, international | ||||
| Makeover madness. | Business, international | Alicia Mulak | |||
| Marchand quits Molson for dot com. | Business, international | ||||
| Marketel McCann-Erickson. | Business, international | ||||
| Marketing convergence. | Business, international | Ania Russocki | |||
| Marketing expands revenue ranking. | Business, international | ||||
| Marketing through Time. | Business, international | ||||
| Maxxcom buys NY PR firm. | Business, international | ||||
| Maybelline. | Business, international | ||||
| MBNA teams up with mag. | Business, international | ||||
| McDonald's answer to the morning daze. | Business, international | Brad Gamble, Richard Sandor | |||
| McDonald's reviews $50M ad biz. | Business, international | ||||
| Mediacom buys Urban Outdoor. | Business, international | ||||
| Mediacom inks $100M T.O. deal. | Business, international | ||||
| Metro. | Business, international | ||||
| Microsoft's $7M on the market. | Business, international | ||||
| Microsoft's softer side. | Business, international | ||||
| Minnett dials into Rogers AT&T. | Business, international | ||||
| Molson backs Ex over too much sex. | Business, international | Astrid van den Broek | |||
| Molson Canadian six Canadian on a bus. | Business, international | ||||
| Molson Dry Pit Stop. | Business, international | ||||
| Molson pours on more stereotypes. | Business, international | Astrid Van der Broek | |||
| Molson shuffles marketing execs. | Business, international | ||||
| Molson's Miller biz to Bensimon. | Business, international | ||||
| Molson taps Brazilian market. | Business, international | ||||
| Molson ups Maritimes marketing. | Business, international | ||||
| More than a spot buy. | Business, international | ||||
| Most decorated ad man keeping it simple. | Business, international | Gils De Swarte | |||
| Move over Anne, here comes Emily. | Business, international | Norma Reveler | |||
| Mr Montreal's marketing moxie. | Business, international | Tracey Arial | |||
| Nelvana Ltd. | Business, international | ||||
| New Microplay stores get 'urban' feel. | Business, international | ||||
| New ways to get in faces. | Business, international | Altaf M. Khan | |||
| Nike heads to the Olympics. | Business, international | ||||
| No bargain. | Business, international | Eric Swetsky | |||
| No bunny in Energizer e2 campaign. | Business, international | ||||
| No conflicts in Publicis/Saatchi deal. | Business, international | ||||
| No more yawns. | Business, international | Rob Pashko | |||
| Norman takes top job at Kellogg. | Business, international | ||||
| Not only in Canada eh? | Business, international | Mark Kuper | |||
| Not your dad's car anymore. | Business, international | David Menzies | |||
| NS Power enters new Emera. | Business, international | ||||
| Ogilvy & Mather. | Business, international | ||||
| Olay tries word-of-mouth tact. | Business, international | ||||
| Older skin gets J&J touch. | Business, international | ||||
| O&M hit by Telus losses. | Business, international | ||||
| One big purple slurp. | Business, international | ||||
| O'Neill to head Molson. | Business, international | ||||
| OOH as a direct response tool. | Business, international | Don Barnes | |||
| Padulo Integrated. | Business, international | ||||
| Page 1 to close by year end. | Business, international | ||||
| Paid is dead in a free-information economy. | Business, international | Zeljko Zidaric, Vipul Redey | |||
| Palmer Jarvis DDB. | Business, international | ||||
| PALM Publicite Marketing. | Business, international | ||||
| Parallel Strategies Group. | Business, international | ||||
| Parmalat wants to cream Kraft. | Business, international | ||||
| Pass me a cold parody. | Business, international | Aidan Tracey | |||
| Payment by results rising star in advertising circles. | Business, international | Jonathan Lace | |||
| Penso named Second Cup VP. | Business, international | ||||
| Pepsi ads take aim at Coke icons. | Business, international | ||||
| Petro producers gas up with PR. | Business, international | ||||
| Pets.com. | Business, international | ||||
| P&G gets the stink out. | Business, international | ||||
| P&G puts Physique focus online. | Business, international | ||||
| P&G stages live advertising. | Business, international | ||||
| P&G works out the wrinkles. | Business, international | ||||
| Pharmasave Drugs. | Business, international | ||||
| Phillips Beverage to Holmes & Lee. | Business, international | ||||
| Pillsbury goes back to school. | Business, international | ||||
| Pillsbury is ready to rumble. | Business, international | ||||
| PJ DDB bites off its share of Extras. | Business, international | ||||
| PJ DDB leads the pack at Ad & Design show. | Business, international | Scott Gardner | |||
| PJ DDB makes major cuts. | Business, international | ||||
| PNMD Communication. | Business, international | ||||
| 'Popstars' sing for marketers' bucks. | Business, international | ||||
| Post-merger shakeup at AIM. | Business, international | ||||
| Power Corp. of Canada. | Business, international | ||||
| Prince Edward Island Tourism. | Business, international | ||||
| Promo gimmicks that work. | Business, international | Erik Heinrich | |||
| Publicis buys brand brain power. | Business, international | ||||
| Publicis Canada. | Business, international | ||||
| Quebec gets distinct cheese ads. | Business, international | ||||
| Quebec milk campaigns foster community involvement. | Business, international | ||||
| Quebec's Metro picks Cossette. | Business, international | ||||
| Radio, radio. | Business, international | Patrick Bohn | |||
| Razor looks for the edge in men's mags. | Business, international | ||||
| Rethink. | Business, international | ||||
| Richmond loses Cuthbertson. | Business, international | ||||
| Richmond, PJ part; PJ woos CIBC. | Business, international | ||||
| Richmond Savings wins ad battle. | Business, international | ||||
| Roach fakes out American TV viewers. | Business, international | ||||
| Road trip. | Business, international | Darlene Hyde | |||
| Roche Macaulay & Partners Advertising. | Business, international | ||||
| Roger readies interactive TV. | Business, international | ||||
| Roger reconnects to Gee Jeffery. | Business, international | ||||
| Rogers Media. | Business, international | ||||
| Rogers' Russocki leaves for agency. | Business, international | ||||
| Rosen dons new direction. | Business, international | ||||
| Rossi exits beer.com. | Business, international | ||||
| Rothmans pulls out of fireworks. | Business, international | ||||
| Roughing it without really roughing it. | Business, international | Tony Vander Baaren | |||
| Scandinavian women pose challenges top marketers. | Business, international | Johan Nylander | |||
| Scott cleans up the mess. | Business, international | ||||
| Scratch and save at Chapters. | Business, international | ||||
| Sears refocuses on customers. | Business, international | ||||
| Seattle co. hits Lotus coffee scene. | Business, international | ||||
| Seeing clearly. | Business, international | Liza Finlay | |||
| Selective focus key to financial planner's loyalty. | Business, international | ||||
| Shartar replaces Eames at Coca-Cola. | Business, international | Den Broek | |||
| Shaw's $9M ad job to BFS. | Business, international | ||||
| Shaw vies for #1 cable. | Business, international | ||||
| Shearer, Simpson to Totum. | Business, international | ||||
| Showing who's Number 1. | Business, international | Marg McFadyen | |||
| Sleeman drops Publicis. | Business, international | ||||
| Sleeman tapping the contemporary. | Business, international | ||||
| Snob appeal. | Business, international | Bill Keenan | |||
| Sound, meaning and details. | Business, international | Paul Jones | |||
| Specialty's numbers continue to grow. | Business, international | ||||
| Spike Lee's once-faltering agency does the right thing. | Business, international | ||||
| Sponsors jump on 'Canuck' playoffs. | Business, international | ||||
| Sprint calling for agencies. | Business, international | ||||
| Sprint dials up BBDO. | Business, international | ||||
| Stay tuned. | Business, international | Keith McDevitt | |||
| Stein made PJ creative director. | Business, international | ||||
| Strickland takes Zellers VPM job. | Business, international | ||||
| Stuck in low gear. | Business, international | Michel Crepault | |||
| Success...squared. | Business, international | Tracey Arial | |||
| Sun Life makes Grey its first AOR. | Business, international | ||||
| Sunlight takes on Tide. | Business, international | ||||
| Targeting neighbourhoods. | Business, international | ||||
| Target Marketing & Communications. | Business, international | ||||
| Taxi Advertising & Design. | Business, international | ||||
| TBWA/Chiat/Day. | Business, international | ||||
| TD finds Her Money attractive. | Business, international | ||||
| TD's $25M to H&M/FCB, Media Co. | Business, international | ||||
| Teed up to win. | Business, international | Robert Thompson | |||
| Telus changing agency, marketers. | Business, international | ||||
| Telus connects to Omnicom shops. | Business, international | ||||
| Telus dials up Cantonese market. | Business, international | ||||
| Telus dials up Lanyon, AMW. | Business, international | ||||
| Telus restructures agencies, staff. | Business, international | ||||
| The best auto sites. | Business, international | David Menzies | |||
| The big e's rebirth. | Business, international | ||||
| The Brock hires PJ DDB. | Business, international | ||||
| The digital future. | Business, international | ||||
| The gadget king. | Business, international | Jack Bramswell | |||
| The Goldman Sachs Group. | Business, international | ||||
| Their cup runneth over. | Business, international | Jadzia Jagiellowicz | |||
| The long and winding road. | Business, international | Helena Katz | |||
| The lure of low-tech. | Business, international | Adel Dahab | |||
| The Man From Glad - he's back! | Business, international | Carolyn Scharf | |||
| The Molson Canadian Rant. | Business, international | ||||
| The Nexus generation talks back. | Business, international | Lindsay Bisset, Bani Dheer | |||
| The Ontario Science Center. | Business, international | ||||
| The power of nostalgia. | Business, international | Anne-Marie Leclair | |||
| The power of real people. | Business, international | Heather Hutchison | |||
| The power of yakking. | Business, international | Jennifer Fry | |||
| The rankings. | Business, international | ||||
| There's something special about travel. | Business, international | Julie McCann | |||
| The return of Yves Gougoux. | Business, international | ||||
| The Senate takes on Hollywood. | Business, international | Emily Fromm | |||
| The temptation to trade up. | Business, international | Wendy Rosen | |||
| The Texas ad man behind Bush. | Business, international | Johanna Redtenbacher | |||
| The trouble with two solitudes. | Business, international | Andrew Stodart | |||
| The universal language of beer. | Business, international | Bertrand Cesvet | |||
| The whys and hows of a rising star-PBR. | Business, international | Jonathan Lace | |||
| Timex teams up with Teletoon. | Business, international | ||||
| Toronto's Lever Pond's. | Business, international | ||||
| Toyota jumps to cinema ads. | Business, international | ||||
| Toyota sells functional fun. | Business, international | Heather Paris, Henry Wong | |||
| Toyota takes it outside. | Business, international | ||||
| Trawling for telcos. | Business, international | Kathleen Martin-Janes | |||
| Tridel offers a home on the Web. | Business, international | ||||
| Trimark Investment Management Inc. | Business, international | ||||
| TSN sharpens Gillette's competitive edge. | Business, international | ||||
| TSN, Wendy's join CFL. | Business, international | ||||
| Turbulence Communications. | Business, international | ||||
| TVA 'converges' with Trustar. | Business, international | ||||
| TV+Net=? | Business, international | ||||
| TV to come. | Business, international | Sherry O'Neil | |||
| Unilever Canada. | Business, international | ||||
| Unilever integrates, Elwood leaves. | Business, international | ||||
| Unilever trims agency roster. | Business, international | ||||
| Unyielding terrain, promising coverage for 3M. | Business, international | ||||
| Upper Canada taps Holmes & Lee. | Business, international | ||||
| Vancouver shops merge. | Business, international | ||||
| Vickers & Benson Advertising. | Business, international | ||||
| Viral campaign relies on 'cool sites'. | Business, international | Andrea Aster | |||
| Visa Great Reservations. | Business, international | ||||
| "V" is for Vector. | Business, international | ||||
| Walking billboards just one sign of hot job-site market. | Business, international | ||||
| Wal-Mart steps outside the big box. | Business, international | Gardiner Scott | |||
| Wasserman & Partners Advertising. | Business, international | ||||
| Way out at Chiat over "standards". | Business, international | ||||
| What's in a name? | Business, international | ||||
| What's wowing them now. | Business, international | Jason Macdonald | |||
| Whitehall-Robins pulls TV spot. | Business, international | ||||
| Why buy specialty tv? | Business, international | ||||
| Wool is a clear Olympic winner. | Business, international | Norma Reveler | |||
| Yahoo! confidential. | Business, international | ||||
| Yahoo! mall launches with 26 vendors. | Business, international | ||||
| Young Canadians get Fresh. | Business, international | ||||
| Young & Rubicam. | Business, international | ||||
| Y&R retired by AGF. | Business, international | ||||
| YTV Canada Rulers. | Business, international | ||||
| Zellers making a millionaire. | Business, international | ||||
| Zero looks south for agency. | Business, international | ||||
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