| DM News 2004 |
| Title | Subject | Authors |
|---|
| 12 ways to keep telemarketing calls compliant. | Construction and materials industries | Kenneth G. Kraetzer |
| 38 great ideas for your next headline. | Construction and materials industries | Robert W Bly |
| 3 evolutions are on CRM horizon.(Customer Relationship Management) | Construction and materials industries | Dave Schrader |
| 3G wireless set to cover U.S. in '06.(third generation wireless technology) | Construction and materials industries | Jane Weber |
| 8 ways to protect your bottom line.(catalog marketing) | Construction and materials industries | Jack Schmid |
| Ads on envelopes gaining popularity .(advertisements) | Construction and materials industries | Paulette Kranjac |
| Apprentice' exposure strengthens The Knot.(TheKnot.com) | Construction and materials industries | |
| At-a-glance comprehension boosts sales. | Construction and materials industries | Glenda Shasho Jones |
| A Thanksgiving feast online. | Construction and materials industries | Alam Khan |
| AT&T bills, upsells draw lawsuits, suspicions. | Construction and materials industries | Scott Hovantyez |
| Avoid 'data decay' with monitoring plan. | Construction and materials industries | Tony Fisher |
| Banner advertising is here to stay. | Construction and materials industries | Kevin Ryan |
| Before you print: know your content.(usage of digital files) | Construction and materials industries | G.A Peck |
| Blending direct and digital marketing. | Construction and materials industries | David Katz, Dan Weingrod |
| BTB insert media is the latest focus. | Construction and materials industries | Diane Caruso |
| Busy hurricane season keeps Florida DM firms on their toes.(direct marketing) | Construction and materials industries | |
| CAN - SPAM's effect on viral marketing.(Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) | Construction and materials industries | John P. Feldmand, Gonzalo E. Mon |
| CAN-SPAM targets text messaging.(CAN-SPAM Act is amended for text message spam) | Construction and materials industries | Kristen E. Bloemker |
| Careers. | Construction and materials industries | |
| CA's privacy law takes effect in January.(California's privacy law S.B.27) | Construction and materials industries | Alan Chapell |
| Catalogers change with the times. | Construction and materials industries | Donald R. Libey |
| Changing face of inserts: a retrospective. | Construction and materials industries | Fred Singer |
| Coldwater creek turns to driving traffic into stores. | Construction and materials industries | Chatal Tode |
| Commercial e-mail: change the rules. | Construction and materials industries | Josh Linkner |
| Consumer mail in plastic bags: bonanza or disaster?. | Construction and materials industries | David A. Weaver |
| Councils, forge bond with the USPS.(US Postal Service)(National Postal Customer Council) | Construction and materials industries | Robert B Swick |
| Creating 'at-a-glance' comprehension.(creating catchy catalogs) | Construction and materials industries | Glenda Shasho Jones |
| Database gives mail a makeover.(direct mail advertising) | Construction and materials industries | Constance Snapp Debord |
| Data integration requires the right tools. | Construction and materials industries | Anurag Wadehra |
| Debunking the myth of controlled circulation. | Construction and materials industries | Jim Kaufman |
| Delivery point packaging: yea or nay?(direct mails) | Construction and materials industries | Robert B. Swick |
| Designing direct mail pieces that get opened. | Construction and materials industries | Debora Haskel |
| Direct agencies come of age.(direct marketing) | Construction and materials industries | Lawrence M. Kimmel |
| Direct marketing: itEs about people. | Construction and materials industries | Gene BeHage |
| DMNews.com video network to feature streaming video newscasts, interviews and supplier profiles.(Courtenay Communications) | Construction and materials industries | |
| DonEt ignore customer service e--mail. | Construction and materials industries | M.L.Hartman |
| DonEt ignore your customersE emotions.(customer complaints, management) | Construction and materials industries | JoAnna Brandi |
| DonEt send wrong signals to customers. | Construction and materials industries | Mordechai Schiller |
| DRTV finally gets some respect.(direct response television) | Construction and materials industries | |
| Eliminate the A word.(Direct Marketing Association's Insert Media council) | Construction and materials industries | Arlene Rosen |
| E-mail deliverability is a high-risk issue. | Construction and materials industries | Mark Organ |
| E-mail is alive and well. | Construction and materials industries | Steven Lynch, Carl Fremont |
| E-mail or direct mail? It's no contest. | Construction and materials industries | Shannon coulter |
| E--mail passes through puberty. | Construction and materials industries | Matt Blumberg |
| Enterprise tech marketers struggle in SMB space. | Construction and materials industries | Michael A. Brown |
| E-tail snares the Most SAles Growth for the Holiday Season. | Construction and materials industries | |
| Exhibitors.(21st annual Catalog Conference and Exhibition)(Directory)(Illustration) | Construction and materials industries | |
| FAO Schwarz returns as a catalog.(toy retailer) | Construction and materials industries | Tode'. Chantal |
| First-class, standard rule issued. | Construction and materials industries | Melissa campanelli |
| Five questions for the FTCEs Eileen Harrington.(Federal Trade Commission)(Interview) | Construction and materials industries | |
| Five steps to true database marketing. | Construction and materials industries | Bill Stoughton |
| FL man indicted in Acxiom hacking.(Florida, Acxiom Corp.) | Construction and materials industries | |
| Focus on the esweet spotE of your customer set. | Construction and materials industries | Mark Klein, Arthur Einstein |
| Food for thought on improving sales.(catalog marketing) | Construction and materials industries | Tony Cox |
| For search, innovation fuels ad growth, study finds. | Construction and materials industries | Boris Morrissey |
| FTC actions put suppliers on notice.(Federal Trade Commission) | Construction and materials industries | |
| FTC, FCC differ on privacy enforcement.(Federal Trade Commission)(Federal Communications Commission) | Construction and materials industries | Ribert Gellman |
| Global marketing starts with local information. | Construction and materials industries | Krishna Chettayar |
| Google plows forward with $1.7 b IPO. | Construction and materials industries | Brian Morrisey |
| Google trademark policy could yield more suits.(online information services) | Construction and materials industries | |
| Greco needs to repair DMAEs relationship with AIM.(John A. Greco Jr., Direct Marketing Association, Association of Interactive Marketing) | Construction and materials industries | Alan Chapell |
| Growing global mail: opportunities and obstacles. | Construction and materials industries | Michael J. Critell |
| Handle lists properly before you mail. | Construction and materials industries | H. Don Landis |
| Harvesting customer data from your site. | Construction and materials industries | Jonathan Hulford-Funnell |
| Has the USPS lived up to its mandate?(United States Postal Service) | Construction and materials industries | Murray Comarow |
| Have shipping and handling charges gone too far. | Construction and materials industries | Jack Schmid |
| Here's how to make the most of your search efforts.(search engine marketing)(internet search) | Construction and materials industries | Thomas Obrey |
| House bill has fixes for CSRS: Collins, Carper introduce postal reform draft in Senate. | Construction and materials industries | Scott Hovanytez |
| How to be a great BTB client. | Construction and materials industries | Bob Hacker |
| How to compute customer LTV.(lifetime value, expected profit to be realized from sales to a customer in future.) | Construction and materials industries | Arthur Middleton Hughes |
| How to keep your creative juices flowing. | Construction and materials industries | Russ Phelps |
| How to unlock customer profitability. | Construction and materials industries | Geoff Sherman |
| Industry must raise the bar on security.(printing industry) | Construction and materials industries | Don McKenzie |
| Insert media complements any DM mix.(Direct Marketing) | Construction and materials industries | Amy Benicewicz |
| Intermediaries can fulfill promise of local search.(consumers go online for searching local businesses) | Construction and materials industries | Dave Landa |
| Is CAN-SPAM helping e-mail marketers?(Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) | Construction and materials industries | Sean O'Neal |
| ItEs a new world for insert programs. | Construction and materials industries | Leon Henry |
| Keys to getting new business prospects. | Construction and materials industries | Gary Kreissman |
| Know the mechanics of good copy. | Construction and materials industries | Deborah S. Ramstorf |
| Learn when is the right time to market. | Construction and materials industries | Todd Piett |
| Let your leads lead the way to 'yes'.(microsite are online worlds used for e-mailing) | Construction and materials industries | Spyro Kourtis |
| Leverage subscriber lists for revenue. | Construction and materials industries | Rory King |
| List industryEs demise is grossly exaggerated.(mailing lists) | Construction and materials industries | Ralph Stevens |
| Logical pagination paves way for powerful headlines. | Construction and materials industries | Sarah Fletcher |
| Magazine readership hitting a brick wall. | Construction and materials industries | Meg Weaver |
| Mailer want RPN fee put in rate case.(repositionable notes) | Construction and materials industries | Scott Hovantyetz |
| Mail mobilizes political movements.(direct mailing) | Construction and materials industries | Richard A. Vigerie |
| Make your mail stand out from the rest. | Construction and materials industries | Rich Carango |
| Marketers ignore fastest-growing area. | Construction and materials industries | Meg Weaver |
| Merchants find complex landscape in local search.(search engine marketing) | Construction and materials industries | Dave Landa |
| Net expands changes started by cable.(Internet, cable television) | Construction and materials industries | Debora Wilson |
| New direct mail tech solves old issues. | Construction and materials industries | Andrew J. Frawley |
| New mover data must be timely, accurate.(selecting data suppliers) | Construction and materials industries | John Bagnasco |
| New technologies ease stress of mail production.(diret mailing) | Construction and materials industries | Sylvia Konkel |
| New York AG settles spam case with Richter.(attorney general, email marketer Scott Richter) | Construction and materials industries | Boris Morrissey |
| NY renews sweepstakes enforcement.(New York) | Construction and materials industries | Andrew B. Lustigman, Alison DeGregorio |
| NY savings and loans invests in CRM, yields strong results.(Astoria Federal Savings and Loan Association)(customer relationship management) | Construction and materials industries | Melissa Campanell |
| Optimize keyword density without writing clunky copy.(search engine marketing) | Construction and materials industries | Peter J. Fogel |
| Outbound: pounding the nails. | Construction and materials industries | Don Jackson |
| Outsourcing or in-house? | Construction and materials industries | Michael A. Brown |
| Personalization provides the foundation for profits. | Construction and materials industries | Gregory P. Demetriou |
| Phone channel learns to adapt. | Construction and materials industries | Mitchell Lieber |
| PhotoStamps enter eState of LimboE.(United States Postal Service, test marketing, stamps) | Construction and materials industries | |
| Postal reform anyone?(United States Postal Services)(Editorial) | Construction and materials industries | Ted Clarke |
| Postal relief is just a perception away. | Construction and materials industries | Robert B. Swick |
| Proactive customer care can overcome obstacles.(customer loyalty benefits) | Construction and materials industries | James F. Mitchell |
| Promotions, DM join for better targeting.(Direct Marketing) | Construction and materials industries | Steve Zammarchi |
| Prospecting with database technology. | Construction and materials industries | Pete Bather |
| Punchline's e - mail recipents get the joke.(punch-line.net, direct mail advertising) | Construction and materials industries | Mickey Khan Alam |
| Questions for preparing digital images for printing. | Construction and materials industries | Sylvia Konkel |
| Radio DM for print and mail veterans.(Radio formats) | Construction and materials industries | Joe Rashbaum |
| Reference - based data integration boosts ROI.(Return on Investment) | Construction and materials industries | Mary Hennen |
| Retailers get their CRM report card.(consumer relationship management) | Construction and materials industries | Charles Carey |
| Rugs Direct spreads into catalogs, stores.(online marketing company) | Construction and materials industries | Chantal Tod? |
| Salaries increase, but ties fray.(employee--employer relations) | Construction and materials industries | Wendy Weber |
| Sales or marketing: Who spilled the leads? | Construction and materials industries | Spyro Kourtis |
| Searching for trademark protection. | Construction and materials industries | Matt Naeger |
| Sears Canada seeks vendor fulfillment. | Construction and materials industries | Chantan Tode |
| SEO master class: 10 steps to success.(search engine optimization) | Construction and materials industries | Phil Robinson |
| Seuss gives lesson in customer data. | Construction and materials industries | Kelly Hlavinka |
| Speaker: India's DM industry offers challenges, opportunities.(Direct Marketing)(Transcript) | Construction and materials industries | |
| Spreading the news about mail.(mail and jobs)(Editorial) | Construction and materials industries | Ted Clarke |
| State privacy law has national scope.(California Online Privacy Protection Act) | Construction and materials industries | Andrew B. Lustigman, Alison DeGregorio |
| Study: concerns over ID theft grow.(identity theft) | Construction and materials industries | |
| Sweating the small stuff. | Construction and materials industries | Andrea Syverson |
| Targeting the customer next door. | Construction and materials industries | Reid Carr |
| Technology alters face of fundraising. | Construction and materials industries | Tom Gaffny |
| Technology radically transforms print realm. | Construction and materials industries | Gordon Grote, George Zengo |
| Telemarketing helps 'recycled' mailers generate 5% response rate.(seminar program promotion, Positive Response) | Construction and materials industries | Scott Hovanayetz |
| Telesales is a vital part of BTB marketing.(business-to-business) | Construction and materials industries | Chris Hall |
| The clamor for inbound grows. | Construction and materials industries | Robert Zimmerman |
| The cover: equal parts strategy, art and story.(catalog designing) | Construction and materials industries | Stephen Pannone |
| The death of the order form? | Construction and materials industries | Lois Boyle |
| The ethnic market you aren't seeing. | Construction and materials industries | Givi Topchisvilli |
| The hidden treasures of compiled lists. | Construction and materials industries | Amy Benicewicz |
| The no.1 reason customers defect. | Construction and materials industries | Eric Holmen |
| The power of perfectly timed communications. | Construction and materials industries | Andrew J. Frawley |
| The tide of offshore call center bills. | Construction and materials industries | Kristen E. Bloemker |
| The value of search goes well beyond E-commerce.(Cost-per-click advertising) | Construction and materials industries | Christopher Skinner |
| The virtually infinite ROI of blogs.(return on investment) | Construction and materials industries | Susan F. Heywood |
| The Web, the economy and list sizes.(mailing lists) | Construction and materials industries | Stephen Tamke, Chris Montana |
| The world has changed, so has international DM.(Direct Marketing) | Construction and materials industries | Charles A. Prescott |
| Thoughts in defense of telemarketing. | Construction and materials industries | M.L. Hartman |
| Three technology options to consider.(digital brochures)(live spokespersons) | Construction and materials industries | Hillary Bressler |
| Toy company makes a leap into catalogs. | Construction and materials industries | Chantel Tode |
| Tracking customer trends is crucial. | Construction and materials industries | Brad Rukstales |
| Track the true source of Internet sales.(B to B marketing) | Construction and materials industries | Bob Weiberg |
| Traditional brainstorming techniques boost response. | Construction and materials industries | Debora Haskel |
| Training your copywriting staff properly. | Construction and materials industries | Chris Marlow |
| Transform endless amounts of data into actionable intelligence. | Construction and materials industries | Doug Newell |
| Trends: dynamic, personalized mail. | Construction and materials industries | Neil Berman |
| TV exposures boosts IPOs for two catalogers.(Design Within Reach, Cabela issue shares) | Construction and materials industries | Patrick Patullo |
| Understand online consumer behavior. | Construction and materials industries | Maria Mandel |
| Unlocking customer profitability: Part 2. | Construction and materials industries | Geoff Sherman |
| Untapped gold in open ended surveys. | Construction and materials industries | Jason Verlen |
| USAToday.com starts demographic audience targeting. | Construction and materials industries | Brian Morrisey |
| Use a brand/response marketing model. | Construction and materials industries | Tom Minthorn |
| Use targeted DM to sell insurance online. | Construction and materials industries | Kevin McKenna |
| Using electronic media to acquire, renew subscribers. | Construction and materials industries | Neil H. Feinstein |
| USPS ends FY E04 ahead $ 3.1 billion.(First Class Mail) | Construction and materials industries | Stock Hovanyetz |
| Vegas.com, AOL Latino team on Hispanic travel efforts. | Construction and materials industries | Mickey Alam Kahan |
| Ways to boost your SEM/SEO efforts.(Search Engine Marketing)(Search Engine Optimization) | Construction and materials industries | Andrew Wetzier |
| Web is no threat to offline sales. | Construction and materials industries | Misty Locke, Cheryle Pingel |
| WeEre not ejust the back endE anymore. | Construction and materials industries | Bill Kuipers |
| We have been misled about Reform. | Construction and materials industries | Cary .H. Baer |
| What is Internet Yellow Pages' role in local search? | Construction and materials industries | Dan Russel |
| What's on the minds of people at the show? | Construction and materials industries | |
| Winning copy needs deep research. | Construction and materials industries | Russ Phelps |
| Writing optimized content for Web sites. | Construction and materials industries | Rick Bateman |
| You have web site traffic... now what? | Construction and materials industries | Thomas Obrey |
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