DM News 2006 - Abstracts

DM News 2006
TitleSubjectAuthors
10 reasons people don't buy from you.(online marketing)Construction and materials industriesPeter Fogel
12 boring ideas that make copy sell.(marketing copy designing )Construction and materials industriesDean Riock
3 dimensions of differentiation: ways to stand out.(multichannel marketing)Construction and materials industriesJerry Knoll
3 new state laws expand data breach obligations.(Indiana, Wisconsin and Nebraska)Construction and materials industriesDavid Zetoony
6 common design mistakes.(e-mail marketing)Construction and materials industriesMathew Rosenblatt
7 simple ways to boost deliverability.Construction and materials industriesElaine O'Gorman
A 10-click plan to prepare for the holidays.(targeting holiday market online )Construction and materials industriesStephen Schambach
A $500 million campaign with not a penny for search?(International Business Machines Corp. new marketing campaign for Vista Operating System )Construction and materials industriesBill Wise, David Pastermack
Accountability fuels boutique boom.(boutique advertising agencies )Construction and materials industriesLucas Donat
Accountability is on its way.(David Daniels from JupiterResearch, Dave Lewis from StrongMail Systems, Greg Martz from The Motley Fool, Mathew Seeley from CheetahMail and Charles Stiles from Time Warner's AOL)(Discussion)Construction and materials industriesMickey Alam Khan Dianna Dilworth
Accusations fuel infoUSA board battle.(infoUSA Inc., Dolphin L.P.)Construction and materials industries 
Add a dimension to healthcare mailings.(direct mailing)Construction and materials industriesMike Maguire
Adding audio podcasts to e-mail.Construction and materials industriesRaj khera
Ad networks' allure extends beyond DM to branding.(direct marketing)Construction and materials industriesDavid Yovanno
Advertising's dirty little secret.(creativity)Construction and materials industriesTim O'Leary
Advocacy is just part of building loyalty.(advocacy advertising for customer loyalty management)Construction and materials industriesBob Koneswicz
Affiliate e-mail marketing faces scrutiny.(lawsuit settlement case of GLOBAL Net )Construction and materials industriesAndrew B. Lustigman, Jonathan I. Ezor
Affiliate programs need strong auditor.(checking affiliate programs in Internet marketing)Construction and materials industriesShawn Collins
Agencies: time for some Latin passion.(Latin America )Construction and materials industriesLawrence M. Kimmel
A holiday sales checklist for paid search.(targeting holiday seasons by Internet marketing)Construction and materials industriesBill Mariano
Ajax, other new tech, mean more testing for sites.(usage advanced software testing tools for online marketing campaigns)Construction and materials industriesDavid Fry
Analyzing brand response campaigns.(analyzing the effectiveness of direct television advertising )Construction and materials industriesSusan Rowe
A narrow perception of loyalty.(marketing programs)Construction and materials industriesDave Hendricks
...And six winning strategies to grow your e-mail lists.Construction and materials industriesJanine Popick
An e-mail address shell game.(marketing industry experts on e-mail marketing )(Discussion)Construction and materials industries 
An online shopper bill of rights.(legal rights of online customers )Construction and materials industriesMimi Sells
Append: Strategy to boost your database, part 2.Construction and materials industriesAnurag Ahuja
Append to raise revenue from house file.(e-mail marketing)Construction and materials industriesSam Young
Apply hygiene to your e-mail database.(Coping with undeliverable database)Construction and materials industriesDanielle Hickey
April fool's search jokes find believers.(YPCommando.com)Construction and materials industriesChristian Blank
Are program mailings for you?(program mail marketing concept)Construction and materials industriesGregory P. Demetriou
Are your analytics tools working for or against you?(web analytics for evaluating Internet marketing )Construction and materials industriesJulie Mason
A rosy future for RSS.(really simple syndication)Construction and materials industriesAmanda Watlington
A single customer view means money in the bank.(customer-centric marketing)Construction and materials industriesRobert Larsh
As market fragments, expect more to try insert media.Construction and materials industriesJill Eastman Vidal
Association Proliferation: welcome to Alphabet City.(New York City)Construction and materials industriesMatt Blumberg
A strong case of memberships co-ops.(customer relationship management and database management in marketing industry )Construction and materials industriesPaul Imbierowicz
Attendance, exhibitors on the rise.(says Direct Marketing Association 's Julie Hogan)(Interview)Construction and materials industries 
Avoid direct mail disasters: reaching your target market.(managing direct mail campaign )Construction and materials industriesMargaret Denton
Battle brews in bidding on trademarks.(advertising)Construction and materials industriesAndrew Lustigman
Behavioral targeting poised for a bigger role in search.Construction and materials industriesShar VanBoskirk
Behavioral targeting spurs golden age.Construction and materials industriesDakota Sullivan
Best practices for an association.(CoreNet Global)Construction and materials industriesSimms G. Jenkins
Best practices for using web analytics.(web analytics in Internet marketing )Construction and materials industriesChristopher Parkin
Better branding made practical.(brand management in non-profit agencies )Construction and materials industriesRandy W. Brewer
Blunt the impact of rising postage rates.(postal prices and mail order businesses )Construction and materials industriesKurt Ruppel
Branded, non-branded keywords must share mix.(keywords in search marketing )Construction and materials industriesMisty Locke
Breaking barriers with creative e-mail marketing.Construction and materials industriesCarla Wilson
Broadband forces rethinking of analytics, direct mail.(high-speed internet access)Construction and materials industriesEric Schmitt
Browser-based digital editions: making the case.(based digital editions in publishing industry )Construction and materials industriesMartin Hensel
BTB marketers shift to vertical engines.(business to business exchanges)Construction and materials industriesJeffrey M. Killeen
Build a fraud-free, quality database.(quality in databases marketing industry )Construction and materials industriesDon Kennedy
Build direct-to-patient relationships online.(pharmaceutical industry uses direct-to-patient approach)Construction and materials industriesJere Doyle
Bundle prep rules hit April 30.(United States Postal Service, bundle delivery prices and rates)Construction and materials industries 
Can marketers ever catch up?(marketing industry and Consumer preferences)Construction and materials industriesCharlie Carey
Can't we all just get along? here's how.(healthy relationship among insert managers and brokers in mail order business )Construction and materials industriesAnthony DiNino
Catalogers will find search tips at ACCM.(Annual Conference for Catalog, Internet & Multichannel Merchants)Construction and materials industriesChristine Bank
Catalog reinvention turns new page.Construction and materials industriesDon Libey
Chances, challenges of online channel.Construction and materials industriesJohn Kim
Choose the right tools by knowing your customers.(loyalty marketing of Office Depot Incorporated and Chico's FAS Incorporated)Construction and materials industriesRick Ferguson
Classic DM tactics are spam for filters.(direct marketing)Construction and materials industriesLarson Dave
Click fraud: now a mainstream story.(internet)Construction and materials industriesTim Daly
Combine Web analytics with e-mail.(online marketing)Construction and materials industriesSteve Webster
Comfort your customers.(customer service guidelines for credit card industry )Construction and materials industriesBill Brohaugh
Congress knows best.(American Congress and postal reforms)Construction and materials industriesCary H. Beer
Connect with customers at holiday time.(marketing guidelines for tapping holiday market )Construction and materials industriesJanet Holian
Consumer-generated media connects people.(web blogs as marketing tool)Construction and materials industriesJim Nail
Consumer marketers can solve multimedia equation.Construction and materials industriesKarlene Lukovitz
Consumers drive communication shift.(Consumers' choices and marketing communication )Construction and materials industriesStan Nowak
Control corporate messaging with news e-mail.(e-mail marketing )Construction and materials industriesBarbara Kalkis
Control your e-mail for better delivery and results.(email marketing)Construction and materials industriesGreg Martz
Convergence of e-mail and direct mail marketing.Construction and materials industriesSari Tamilio
CPG marketers find web is place to build relationships.(consumer-packaged goods, 2006 AD)Construction and materials industriesJay Woffington
Creating the next-gen web site for the auto industry.Construction and materials industriesLaurent R.O. Stanevich
Critical factors for building house lists.(email marketing)Construction and materials industriesJere Doyle
Customer-centric media buying becomes the norm.Construction and materials industriesDavid B. Hills
Customer loyalty begins at day one.(customer loyalty programs in marketing industry)Construction and materials industriesAndrew J. Frawley
Customers can improve your deliverability.(survey on email use of the United States customers)Construction and materials industriesJordan Cohen
Dairy Group fields Super Bowl promotion.(Dairy Group Inc launches advertising campaign)Construction and materials industries 
Database, e-mail meet at Epsilon event.(Epsilon's Integrated Marketing Symposium 2006)Construction and materials industries 
Database marketing needs a seat at the executive table.Construction and materials industriesDavid Williams
Data centricity leads to customer centricity.(accurate databases for successful customer relationship management )Construction and materials industriesBryan Bennett
Data-driven model engages providers when reps can't.(healthcare marketers)Construction and materials industriesJulian M. Parreno
Data quality, ID logic make CDI work.(customer data integration and database management)Construction and materials industriesTony Fisher
Deal your website a better hand.(usage of websites for marketing )Construction and materials industriesRichard T. Litofsky
Delivery and relevancy advice from a list firm.(7th Annual Business Mailer's Co-op and Interactive Marketing Conference, New York)Construction and materials industriesDeirdre A. Blohm
Determining visitor intent: analyzing search term used with your site.(determining intentions of search engine users)Construction and materials industriesMichael Stebbins
Different rules for different e-mails.(e-mail marketing regulations )(Discussion)Construction and materials industries 
Digitaria draws volunteers aiding Ugandan children.Construction and materials industriesKevin McKeefery
Direct mail faces year of reckoning.Construction and materials industriesEric Schmitt
Diving into the 'Hispanic' swimming pool.(marketing to Hispanic groups)Construction and materials industriesSteven Permuy
DM employers seek broader skills.(direct marketing)Construction and materials industriesNeysa Bennet
DM innovation: 2006 and beyond.(direct marketing)Construction and materials industriesChris McDonald
DM to the long tail.(direct marketing strategy)Construction and materials industriesRay Kingman
DM woes: creativity, clutter, credibility.(direct marketing)Construction and materials industriesRobert W Bly
Does your database measure up?(authenticity of marketing databases )Construction and materials industriesDavid Eldridge
Don't let insert media pass you by.Construction and materials industriesJim Zuckermandel
Don't move too fast on mobile search.Construction and materials industriesBrian Kaminski
Don't trash traditional.(Mark Kvamme's views on marketing in ad: tech)(Editorial)Construction and materials industries 
Double sales without busting your ad budget.(budget planning for online advertising)Construction and materials industriesGregg Stewart
DR marketers embrace catalogs for sales.(usage of catalogs as direct marketing tool )Construction and materials industriesSteven J. Edelstein
DRTV growth outpaces the Internet.(Direct Response Television advertising)Construction and materials industriesFrank Cannella
DRTV impacts new media.(direct television technology and other media services)Construction and materials industriesTimothy R. Hawthorne
DRTV speaker eyes new tech.(Direct Marketing Association)(Interview)Construction and materials industries 
Educate consumers on phishing, not just trade.Construction and materials industriesEamon O Neill
Eloqua hits home for Tridel e-mail program.(Tridel Enterprises Incorporated, Ontario uses Eloqua Conversion Suite)(Case study)Construction and materials industriesStacey Fruitman
E-mail blasts kill channel's reputation.Construction and materials industriesPhillippe Suchet
E-mail boosts consumer direct value chain for BabytoBee.(online company, New York)Construction and materials industriesRobert Moore
E-mail builds global presence for Avenue You beauty site.Construction and materials industriesBrandon Milford
E-mail can take cues from search analytics.(marketing)Construction and materials industriesShane Atchison
E-mail endures tough adolescence.Construction and materials industriesRichard Gingras
E-mail energizes nonprofit efforts.(usage of email marketing by non-profit organizations )Construction and materials industriesGail Goodman
E-mail is the new black for affiliates.(marketing regulations, CAN-SPAM Act, Federal Trade Commission)Construction and materials industriesShawn Collins
E-mail marketing is working. Now, about those landing pages....Construction and materials industriesLoren McDonald, David Terry
E-mail plays well for Buffalo's Studio Arena Theater.(Bill Schroeder, marketing director)(Interview)Construction and materials industriesEugene Carr
E-mail response: digital marketing's last mile.Construction and materials industriesDavid Daniels
E-mail's place in the marketing mix.Construction and materials industriesPaula Chiocchi
Engage direct mail campaigns at warp speed.(best practices)Construction and materials industriesJanet Holian
Ensure compliance with early legal review of ad practices.(laws associated with advertising campaigns )Construction and materials industriesTed Atkinson
Entering the Canadian catalog, e-commerce market is easier than you think.Construction and materials industriesPatrick Barlett
ERA considers adopting BBB dispute resolution.(Electronic Retailing Association, Better Business Bureau of South Florida)Construction and materials industriesSarah Littman
European dmers fear assault on intellectual property.(International Direct Marketing Fair in London discusses new Internet marketing legislations)Construction and materials industriesBill McNutt, Catherine Hardy
Evaluating copy when you're not a copywriter.(advertisement copy in advertising campaigns )Construction and materials industriesStephen Kimbell
Evaluating search syndication partners.(network syndication of search engine marketers)Construction and materials industriesAndrew Beckham
Fair practices will build consumer trust.(customer trust in marketing industry )Construction and materials industriesMatt Wise
Fair web data practices needed.(ethical practices in database marketing by Internet)Construction and materials industriesMatt Wise
Fifteen ways to improve your keywords.(keywords search results in paid internet marketing)Construction and materials industriesKen Robbins
Finding your search engine marketing niche.(designing internet market strategy for search engines)Construction and materials industriesDana Todd
First impressions of reputation.(successful initial e-mail marketing )Construction and materials industries 
Five creative tips for permission-based e-mail.Construction and materials industriesDan Henry, Hugo Campos
Focus on lead generators pays off to tourism British Columbia.(usage of television advertising for tourism development)Construction and materials industriesIan French
Four direct mail horror stories.(do and don'ts of direct mail marketing )Construction and materials industriesJames E. Sullivan
Fresh ideas, not tech, drive innovation.(direct marketing)Construction and materials industriesChris McDonald
Fundraising forecast for '06, beyond.Construction and materials industriesChip Grizzard
Future of healthcare DM lies in e-mail.(direct marketing)Construction and materials industriesTerry Nugent
Gathering feedback leads to satisfied customers.(feedback concepts for better customer satisfaction )Construction and materials industriesGiselle Lederman
Get beyond clicks and conversions.(search engine marketing vendor management)Construction and materials industriesKent Lewis
Get ready to diversify online spending.Construction and materials industriesLance Podell
Google rips government's subpoena.(Google Inc has rejected search engine data submission writ )Construction and materials industries 
Google's China syndrome.(Google's services in China)Construction and materials industriesGisella Abramovich
Google's fictitious click's fail to solve click fraud issue.(fictitious click concept )Construction and materials industriesTim Kauffold
Gorton's casts a smaller net to yield a bigger catch.(Gorton's Seafood has redesigns its catalog)Construction and materials industriesChantal Tod
Great DRTV: pure and simple.(successful advertising campaigns on direct television)Construction and materials industriesJoseph Cupani
Growing e-commerce business needs integrated systems.(integrated systems to analyze consumer behavior)Construction and materials industriesMini Pelris
Guidelines to optimize ROI of media spending.(rate of interest)Construction and materials industriesLuane Kohnke
Health lists are growing market.Construction and materials industriesJohn Murphy
Holiday trendspotting with search.(search engines for Internet marketing in holiday season )Construction and materials industries 
Home Depot folds 2 books, rethinks catalog strategy.Construction and materials industriesChantal Todds
Honda dips CR-V campaign in chocolate.Construction and materials industriesGiselle Albramovich
How do your e-mail campaigns perform after the click through?Construction and materials industriesJordan Ayan
How far can 'free' go?(free news online)Construction and materials industriesChrysi Philalithes
How paid search engine marketing is just like list business.(similarity between search engine marketing and list businesses )Construction and materials industriesIrv Brechner
How passionate are you?(catalogs for successful advertising campaigns )Construction and materials industriesAndrea Syverson
How search affects list decisions.Construction and materials industriesElisa Krause
How to create an effective paid search engine campaign.Construction and materials industriesAsad Haroon
How to create e-mail advertising that doesn't suck.Construction and materials industriesRobert Rosenthal
How to design your e-mail copy to maximize response.Construction and materials industriesJohn Murphy
How to write a great white paper.Construction and materials industriesRobert W.. Bly
How will California ruling affect telemarketing?(district court's judgment in telemarketing case)Construction and materials industriesJoseph Sanscraine
Hurdling the barriers to entering the Chinese market.(entering Chinese marketing industry )Construction and materials industriesYao Zhao
IncrediMail excites Yahoo Personals.(marketing agreements)Construction and materials industriesDiana Dilworth
Infomercial extends eyeQ product lifecycle.(infomercial advertising by eyeQ)Construction and materials industriesTony Kerry
Infomericals: right back after these messages.(informericals as easy tool for analyzing television advertising)Construction and materials industriesNancy K. Marcum
Innovation will help overcome potpourri of issues.(list businesses, direct marketing)Construction and materials industriesLinda Huntoon
Inserts bridge above-, below-the-line marketing.(investments of insert marketing segment )Construction and materials industriesPaul Chachko
Inside telesales: how to sell more to your installed base.(telesales teams for customer database group marketing)Construction and materials industriesChris Hall
Integration of e-mail with other channels needs work.Construction and materials industriesJason McNamara
Interactive technology alters rules of DM, branding.(direct marketing)Construction and materials industries 
Into the mail stream.(production, distribution and delivery processes at United States Postal Service )Construction and materials industriesPaul Vogel
Is it time for the catalog to become the webalog?Construction and materials industriesDonald R. Libey
Just another Cyber Monday.('Cyber Monday' in online marketing )Construction and materials industriesRobin Simkins
Keep it real in MySpace.(usage of community websites like MySpace for online marke)Construction and materials industriesStephen Spencer
Key element of a winning opt-in offer.(e-mail marketing)Construction and materials industriesTony Ostian
Key rules for e-mail delivery.(email marketing)Construction and materials industriesBarry Abel
Key word management is key to SEM success.(small and medium sized companies)Construction and materials industriesSieve Jacoby
Lead generation pays over long term.(lead generation in target advertising and marketing)Construction and materials industriesScott Mason
Lead generation: stunning growth in 2005.(Increased mail order business)Construction and materials industriesKen Sonenclar
Lee: Agencies key to SEM winners.(Kevin Lee, executive chairman and co-founder of Did-it Search Marketing on search engine marketing)(Interview)Construction and materials industries 
Let search be your anchor.(using online database for better internet marketing)Construction and materials industriesJeannette Kocis
Leveraging the power of data at Overstock.com.Construction and materials industriesJosh Lemaitre, Scott Burk
List firms need net strategies.Construction and materials industriesDavid O. Schwartz
Listing reasons for Fast Forward 2006.(Direct Marketing Association)Construction and materials industriesMickey
Lists & databases.(marketing)Construction and materials industries 
Looking for convergence in all the wrong places.(interactive marketing options)Construction and materials industriesLarry Rowen, Dave Warren
Loyalty lessons from 'The Sopranos'.Construction and materials industriesDave Hendricks
Magazine helps consumers shop smart.(Consumers Union launches consumer magazine )Construction and materials industriesNicola Smith
Magazine metrics: advance or retreat?(magazine circulation)Construction and materials industriesKarlene Lukovitz
Magazines count on nonpaid readers.(readership of nonpaid readers)Construction and materials industriesKariene Lukovitz
Mailers face some changes to stay in step with USPS.(U.S. Postal Services)Construction and materials industriesMichael J. Winn
Make e-mail testing a line item in your marketing budget.Construction and materials industriesMark Klein, Arthur Einstein
Make insert media your choice.(insert media in direct marketing)Construction and materials industriesEric F. Kizis
Make PSAs stand out in the crowd.(usage of public service announcements by non-governmental organizations )Construction and materials industriesEliyn Fisher
Making conversational marketing happen.(Internet marketing)Construction and materials industriesBrain Carpizo
Marketers get measures of confidence, success.(Experian Information Solutions Inc. introduces Customer Data Integration system)Construction and materials industries 
Marketer's issue: analysis paralysis.(analyzing online sales in e-commerce websites )Construction and materials industriesDianne Rinaldo
Marketing's Strait of Gibraltar.Construction and materials industriesAlan See
Measurable marketing: the future is direct response.Construction and materials industriesBarbara Tulipane
Measure success by the portfolio.(portfolio approach to assess campaign performance)Construction and materials industriesJustin Merickel
Media, consumers fuel measurability trend worldwide.Construction and materials industries 
Meet, beat challenges to list growth.(using database marketing by non-profit organizations )Construction and materials industriesSheeraz Haji
Millard Webserts target online shoppers.(Millard Group Inc. has launched a unique e-mail marketing program 'Websert')Construction and materials industriesCars Wood
Mining web's potential replaces digital edition mindset.Construction and materials industriesDiane Cuellar
Minis can maximize your inserts.(catalogs)Construction and materials industriesPaulette Kranjac, Margaret Raven Ginns
Mobile marketing on the move.Construction and materials industriesRobert Fuchs
More technology, more targeting.Construction and materials industriesDavid Daniels
MSN hails adCenter as one-stop shop for search ads.(Microsoft Corp.)Construction and materials industriesChristine Bank
MSN offers simple message for new IM.(AKQA's launch of instant messenger)Construction and materials industries 
Mulitchannel myths.(multi-channel marketing campaigns )Construction and materials industriesMichele Fitzpatrick
Multichannel integration: tracking the incremental.(email marketing)Construction and materials industriesAlan Rimm-Kaufman
Multichannel merchandise profit and loss.(multichannel marketing concept )Construction and materials industriesKevin Hillstorm
Navigating the emerging shopping search field.(online shopping)Construction and materials industriesBob Reeves
Navigating the media waters with Feedroom's Bart Feder.(broadband video communications company)(Interview)Construction and materials industries 
New, improved lifetime value.Construction and materials industriesPolly Bickel Wong
Not a creature was stirring, not even a customer's mouse.(usage of optimization )Construction and materials industriesDavid Feldman
Not-so-obvious tips for the back end.(order management strategies of Moosejaw Mountaineering)Construction and materials industriesCarf Strenger
One answer, one database.(usage of databases for customer services)Construction and materials industriesMatthew Ehrilch
Online: it's not your mother's branding medium.(online advertising)Construction and materials industriesClark Kokich
Overstock.com: how the "big O" beat the "big X" using goodmail's certifiedmail.(Case study)Construction and materials industriesDavid Atlas
Oxfam site is a different animal.(www.oxfamamericaunwrapped.com)Construction and materials industries 
People instead of profits: e-mail marketing for nonprofits.Construction and materials industriesJeffrey E. Barnhart
Peterson says web analytics getting better all the time.(Eric T. Peterson of Visual Sciences on usage of web analytics )(Interview)Construction and materials industriesEric T. Peterson
Ping tree is key to online lead generation.Construction and materials industriesAdam Weil
Power-Save: using DRTV to sell expensive, hard-to-sell products.(Power-Save International Inc.'s television campaign)Construction and materials industriesPaul Soltoff
Prepare for convergence of online advertising, e-commerce.(using Internet advertising and e-commerce for market share analysis)Construction and materials industriesEric Best
Prepare for higher postage rates.(electronic retailers, United States)Construction and materials industriesJeffrey D. Knowles, Ian D. Volner
Prepping for the DMA annual show.(Direct Marketing Association's annual show )Construction and materials industriesJohn Papalia
Press releases become 'news' via search aggregators.Construction and materials industriesGreg Jarboe
Privacy in action when buying online.(protecting privacy in online shopping )Construction and materials industriesRobert Geliman
Product claims: the same rules apply online.(guidelines while promoting the sale of dietary supplements)Construction and materials industriesJeffery D. Knowles, Todd A. Harrison
Psychographics: the overlooked value of plenty.(data mining)Construction and materials industriesSlavi Samardzija
Q-Ray case could signal restitution changes.Construction and materials industriesAndrew B. Lustigman, Adam Z. Solomon
Real fundamental for success: Don's Bait Shop, 1953.Construction and materials industriesDonald R. Libey
Recap: the dos and don'ts of e-mail marketing.Construction and materials industriesLarry Bailin
Reducing UAA mail means changes for mailers.(United States Postal Service decrease discounts on undelivered-as-addressed mails)Construction and materials industriesChristopher Lion
Relationship and relevance are key to effective e-mail programs.(email marketing)Construction and materials industriesKeith Wardell
Remembering Bill Carney.Construction and materials industriesRalph Stevens
Reputation, not content, affects whether consumers receive your e-mails.(online marketing)Construction and materials industriesGeorge Bilbrey
Resist old sales theory.(profits by effective television advertising campaigns )Construction and materials industriesRon Bilwas
Response versus gift size.(fundraising activity)Construction and materials industriesJeanette Cassano
Retailers walk cataloger's multi channel path.(multi-channel marketing strategies in retail trade)Construction and materials industriesSteve Trollinger
Review: Intel, Sears treat customers best.(Customer Report Group ranks Intel and Sears Roebuck for best customer service online)Construction and materials industries 
Revise campaigns to boost exposure.(Internet advertising and online shopping)Construction and materials industriesChrysi Philalithes
RIAs for the holidays.(rich internet application)Construction and materials industriesJoe Chung
Road runner sports energizes first-time buyers with behavioral targeting.(Case study)Construction and materials industriesArthur Sweetser
RSS: what it is, how to use it.(really simple syndication)Construction and materials industriesGisele Abramovich
Rules for online ads across channels.(internet advertisements )Construction and materials industriesEric Best
Santa's secret to marketing success.Construction and materials industriesDean Reick
Search advertisers get second chance.(Revenue Science new service for keyword search)Construction and materials industriesGisella Abramovich
Search benefits from personal touch.(Yahoo, Google and MSN)Construction and materials industriesDavid Berkowitz
Search industry matures, bringing new challenges.Construction and materials industriesPatricia Hursh
Search marketing and emerging technologies: are we ready.(advanced technologies in search marketing)Construction and materials industriesAndrew Barnett
Search shifts power to readers.Construction and materials industriesPeter Horan
Search's role in DM campaigns.(direct marketing)Construction and materials industriesJeannette Kocsis
Second-class status for a first-class channel.(e-mail marketing)Construction and materials industriesMatt Blumberg
Segment prospects before conversion.(using market leads for market segmentation )Construction and materials industriesJustin Talerico
Segment right after that first click.(market segmentation process in online search marketing )Construction and materials industriesScott Brinker
Selecting the right health care BTB list.(Business to business advertising)Construction and materials industriesTerry Nugent
Sellers see rare turn in paper market.Construction and materials industriesMark Kolier
Send products through stage-gate approach.(credit card marketing )Construction and materials industriesKenneth G. Kraetzer
SEO: the search road less taken.(search engine optimization)Construction and materials industriesSusan J. O'Neil
Seven lessons in seven years in e-mail marketing.Construction and materials industriesSarah Barber
Six secrets to get customers and grow your e-mail list....Construction and materials industriesJosh Perlstein
Size doesn't matter in this pond.(small mailers)Construction and materials industriesKerri Ann Mulhern
Social networking: a trend to watch.(social network marketing concepts )Construction and materials industriesJeffrey D. Knowles, Alisa Bergman
Software as a service allows continual upgrades.(upgrading software in e-commerce )Construction and materials industriesJeffery Max
Source directory.(direct marketers)(Directory)Construction and materials industries 
Source directory.(direct marketing)(Directory)Construction and materials industries 
Source directory.(direct marketing)(Directory)Construction and materials industries 
Spa gives customers the daily e-mail treatment.(Balance Spa, Massachusetts)Construction and materials industriesGail Goodman
Spam or not: relevancy and trust hold the key.(marketing e-mails)Construction and materials industriesLuc Vezina
Spots will change to fit local markets, web.(television commercials)Construction and materials industriesRon Bilwas
Strategies for dmers in a tight paper market.(direct marketing methods in high paper prices )Construction and materials industriesMary Hyland
Stretch a mail campaign into a multichannel marketing effort.Construction and materials industriesCrystal Uppercue
Stronger white papers boost BTB networks.(business-to-business)Construction and materials industriesMarc Blumer
Stupid client ticks.(client development methods adopted by advertising services )Construction and materials industriesTim O' Leary
Super fans flock to corporate blogs.(usage corporate blogs by customers)Construction and materials industriesTom Rapsas
Sweepstakes: marketers have to be in to win.Construction and materials industriesEamon O. Neill
Switch to e-mail newsletter cuts costs for real estate franchisor.(RE/MAX of Michigan)Construction and materials industriesJoe Colopy, Dan Troup
Taming the fast-changing world of marketing.(modern marketing environment and management)Construction and materials industriesGreg Drew
Target consumers who have money to spend.Construction and materials industriesJim Koppenhaver
Targeting is key to success.(target marketing for advertising effectiveness)Construction and materials industriesDeb Zuppulla
The case for an e-mail preference center program.Construction and materials industriesElaine O'Gorman
The engaged customer: one answer to the deliverability challenge.(email marketing)Construction and materials industriesDavid Dabbah
The envelope, please.....(designing attractive direct mail packages )Construction and materials industriesSpyro Kourtis
The high cost of a free pitch.(agency-client relationship)Construction and materials industriesTim O'Leary
The joys of consumer control.(customer loyalty and marketing industry )Construction and materials industriesBill Brohaugh
The long and winding road to the cash register.(broadband access)Construction and materials industriesAnne Frisbie
The long tail of e-mail marketing.(The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson)Construction and materials industriesChris Baggott
The measurement obsession: going too far?(advertisement effectiveness)Construction and materials industriesJim Nail
The new age of DTRV.(increasing direct television advertising campaigns )Construction and materials industriesTim O' Leary
The price of sibling rivalry.(tips for marketing firms)Construction and materials industriesBen Perry
The secret of good viral piracy.(email marketing)Construction and materials industriesMike Adams
The top five pain-points web analytics today.(managing web analytics in Internet marketing )Construction and materials industriesJim Stene
The view from Shop.org.(online shopping trends)Construction and materials industriesScott Silverman
Three questions when selecting an online data provider.(online business-to-business data providers )Construction and materials industriesSarah Stansberry
Tips for smoother sailing with the fulfillment center.(product deliveries for online shopping sites )Construction and materials industriesKen Kretschmar
Tips on integrating search into your online catalogs.Construction and materials industriesLisa Wehr
Tips on selecting an outsourced service provider.(direct marketing campaigns and outsourcing )Construction and materials industriesMichael J. Kaminski
'Tis the season-are your e-mails ready?Construction and materials industriesSpencer Kollas
'Tis the season to make holiday plans.(paid search engines)Construction and materials industriesMatt Spiegal
Top tips for the holiday season.(email marketing)Construction and materials industriesDavid Baker
Traditional tactics can boost affiliate efforts.(marketing concepts, strategies for affiliate marketers)Construction and materials industriesChris Henger
Treat search listings like ads.(similarities between search listings and conventional advertisements)Construction and materials industriesJeannette Kocsis
Trends brighten for 2006.(publishing industry in fiscal year 2006 )Construction and materials industriesMichael C. Heaney, Jeremy Johnson
Trends in order processing and fulfillment.(mail order businesses)Construction and materials industriesAnnMarie Colletti
Tricks to capture conversion data.(tracking market conversion data by customer relationship management)Construction and materials industriesJon Cunningham
Tuning in to strength of DR Radio.(direct response advertising through radio services )Construction and materials industriesGeorge Pine
Turn traffic into customer relationships.(search engine marketing)Construction and materials industriesJason McNamara
Two tales of customer service.Construction and materials industriesGregory P. Demetriou
Unconventional ways to understand your customer.(understanding and customer behavior)Construction and materials industriesAndrea Syverson
Use e-commerce to raise money, bolster relationships.Construction and materials industriesVinay Bhagat
Use modeling for expires, outside lists.(publishing mailers, prospecting models)Construction and materials industriesJeremy Johnson
Use purchase behavior to create relevant and personalized e-mail.(online marketing)Construction and materials industriesMubina Benitez
User-generated media and brands.(user-generated content in internet marketing )Construction and materials industriesMichael Dowing
Using blogs to improve search engine rankings.(Internet blogs for evaluating Internet marketing rankings)Construction and materials industriesStephanie Rogers
Using search marketing throughout the buy cycle.Construction and materials industriesTony Bombacino
Using search marketing throughout the buy cycle.Construction and materials industriesTony Bambacino
Using web analytics to effectively market expiring inventory.Construction and materials industriesMatt Marolda
Watch for 3 legal issues next year.(marketing bills)Construction and materials industriesJaffery D. Knowles
Watch what you ask your customers.(direct marketing)Construction and materials industriesJeffrey D. Knowles, Jon-Jamison Hill
Web portals: open the door.(advantage to marketing companies)Construction and materials industriesDave Colatriano
Web site revamp didn't work? Look at user behavior.(re-designed web-sites evaluation )Construction and materials industriesSusan Fowler
What could go wrong with podcasting.(advertisement campaign on iPods )Construction and materials industriesFrank Saleno
What holds back U.S. adoption of mobile multimedia.(adopting mobile marketing by marketing industry )Construction and materials industriesTimothy H. Jemison
What keeps CEO's awake at night.(top priorities for chief executive officers )Construction and materials industries 
What next? Try frustration.(email marketing)Construction and materials industriesCliff Seltzer
What SEM certification will do.(search engine marketing)Construction and materials industries 
What's so funny about e-mail authentication?(Q Interactive)Construction and materials industriesMatt Moog
What we need from accreditation and reputation solutions.(internet service providers)Construction and materials industriesMichael Della Penna
What would a national privacy law do to your marketing?Construction and materials industriesAlan Chapel
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